Harp Interactive

JANUARY 12, 2010

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online.

Trendrr 267

Trendrr TweetBeep Radian6 Conversation 267

Keyhole.co

MAY 12, 2023

Brand monitoring Keep track of what people say about your brand online, and try using those keywords to improve your image with brand monitoring. Keyword monitoring will reveal which keywords to target in your content to improve your rankings. We researched, so you don’t have to.

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Keyhole.co

FEBRUARY 3, 2024

It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? That’s to say, it can help you with brand monitoring.

Social Media 59

Social Media How To Metrics Sentiment 59

Oktopost

JULY 18, 2023

Social listening is the process of capturing and extracting relevant information from your target market on social media. Unlike social media monitoring, which is a more passive process of keeping a tab on your own brand mentions (tags, for instance), social listening is proactive. What do they want?

B2B 62

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Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. HubSpot HubSpot is an all-in-one stack of marketing, sales, and service tools.

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Buffer Social

NOVEMBER 6, 2016

In a world where customer service is becoming the new marketing – understanding how to find, monitor and respond to social mentions is a great skill for marketers to develop. It can help to shape your marketing strategy, too! What platforms are best for monitoring conversations and how it works. Sound Cloud.

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Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. Keyhole Social media marketing is much more than fun posts and replying to comments. With a user base of over 4.59

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Keyhole.co

DECEMBER 15, 2023

But with an extensive online presence, many big brands convert their online reach into actionable engagement. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. Mentionlytics makes use of advanced AI for social listening and brand monitoring.

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Keyhole.co

DECEMBER 13, 2023

Managing your brand’s online presence and reach can be a challenging task. Social media marketing keeps evolving with each new social app. The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps.

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Unmetric

JULY 9, 2019

You get valuable insights into your follower growth, competitor analysis, and much more to help you make better marketing decisions. In this article, we’ve rounded up the best analytics tools that offer an array of features to help you increase brand visibility and fine-tune your Twitter strategy. G2Crowd Rating: 4.2.

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Keyhole.co

OCTOBER 10, 2023

Case for brand sentiment analysis Here are some of the ways you can put sentiment analysis to good use for your brand and the benefits you can expect to reap when you do: Know your audience Successful businesses know their customers like the back of their hands. The brand’s net positive sentiment dropped from 23% to -4%.

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Keyhole.co

JANUARY 15, 2024

Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align. Other important keywords are the names of your C-Level employees and keywords related to any marketing campaigns.

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Sentiment How To Reputation Analysis 52

Firebelly

OCTOBER 23, 2009

Digitalia | Indianapolis Social Media Marketing « You can’t fight the power of video. Plugins are extensions that add additional functions to the basic WordPress software. It’s bigger than all of us. For example, check out the very popular site colourlovers. This site runs WordPress and is not just a blog. View an alternate.

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Janet Fouts

JANUARY 27, 2011

It used to be this would return a list of scholarly papers, some nasty pictures of you at a bachelor party, a random smattering of form posts about cupcakes or software and possibly your connections on some social networks. Looking for a job in marketing? These days however, it can mean a whole lot more.

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Klout Brands Social Media Postrank 138

Sprout Social

FEBRUARY 29, 2024

When marketing your brand on TikTok, you want to maximize your potential reach and overall performance. The best way to do this is through keeping a close eye on your TikTok analytics —monitoring your most popular videos, analyzing your audience demographics and using your findings to adapt your strategy.

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Hootsuite

MAY 16, 2023

It includes ways to humanize your brand and promote the positive vibes your fans share. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. It goes beyond looking for mentions of your brand.

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Reputation Social Media HootSuite Sentiment 108

Hootsuite

JULY 17, 2023

Your brand reputation can make or break you. Which is why online reputation monitoring tools are an essential component of any social media manager’s software setup. Think of it like modern, ethical eavesdropping: online reputation monitoring tools allow you to be a savvy social media super-spy. Go on, listen in!

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Reputation Tools HootSuite Sentiment 71

Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Social media monitoring: What is it? Customer insights The key to successful marketing is to comprehend your target audience.

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Social Media Sentiment Reputation Analysis 52

Keyhole.co

JUNE 21, 2023

As far as frequency goes, Google gives you a few options, including: As it happens At most, once a day At most, once a week Speak with your marketing team, consider your goals, and analyze how quickly the information you track shifts when deciding on frequency. Of course, Google Alerts isn’t a be-all-end-all solution.

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Real Estate Google How To Brand Monitoring 52

Keyhole.co

DECEMBER 10, 2022

And when it comes to comparing two marketing strategies or campaigns, numbers and data speak volumes, don’t they? It is a no-brainer that any modern marketing agency or a marketer, for that matter, needs an arsenal of tools under their belt to create, publish, monitor, and analyze their content. Who is it for?

Social Media 52

Social Media HootSuite Sentiment Marketing 52

Webbiquity SMM

APRIL 12, 2022

That will help protect your brand image and preserve your corporate reputation. Your social media policy serves as the manual for your customer-facing employees, marketing staff, and sales team. This policy should tell your employees the following: Brand guidelines: Not everything is fit for posting. Source: BrandMentions.

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Social Media Policies How To Guidelines 189

Sprout Social

JANUARY 16, 2024

Some tools also help you monitor your competitors’ customer sentiment score. In the context of AI marketing , sentiment analysis tools help businesses gain insight into public perception, identify emerging trends, improve customer care and experience, and craft more targeted campaigns that resonate with buyers and drive business growth.

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Hootsuite

JULY 13, 2023

Sprout Social Source: Sprout Social Sprout Social is a social media management software designed to help brands build a smart social media presence. It offers features for content scheduling, social media monitoring brand mentions, customer service management, and reporting.

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Oktopost

JULY 20, 2023

Back then, businesses would adapt their database marketing model by sending out direct mail brochures and performing outbound sales calls, but by the end of the 1980s, the birth of the ACT – the very first contact management software – made it possible for industries to track customer and prospect details all in a digital space.

Social Media 62

Social Media Social Media Management Team B2B 62

Keyhole.co

OCTOBER 31, 2023

To leverage this appeal, businesses have also flocked to the platform for social media marketing. Let’s find out — Historical analysis By accessing your old tweets, marketers can run historical analyses and identify past trends and patterns that drove engagement. Our software generates reports within 1 business day.

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Data Twitter How To Reputation 52

Keyhole.co

OCTOBER 7, 2020

Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. A sentiment analysis tool is a piece of software that assesses the intent, tone, and emotion behind a string of text. We hope you feel positively about that! Jump Links What is a sentiment analysis tool?

Sentiment 59

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Hootsuite

JULY 13, 2022

If you’re in the software industry, this is particularly useful to understand where your product falls short. Customer experience survey software, chatbots, and analytics tools can help you automate, analyze, and address tasks that actively work toward your goals. Then, you can measure the social sentiment of your brand.

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Tips HootSuite Survey Template 107

Keyhole.co

NOVEMBER 4, 2020

You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. Helping you put your brand in front of the right audience at a the right time. Monitoring your brand online has never been easier.

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Webbiquity SMM

SEPTEMBER 10, 2019

The top two social networks for B2B software-as-a-service (SaaS) companies are LinkedIn and Twitter. Fortunately, as noted in the post How B2B Tech Marketing on Twitter is Changing (Research) , the majority of SaaS tool providers profiled in The Comprehensive Guide to Content Marketing Software maintain an active Twitter presence.

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Company Twitter Content B2B 38

Keyhole.co

DECEMBER 1, 2020

In a world with an overflow of information, setting up a social media marketing can be just the beginning of a complex process. It involves consistently monitoring and evaluating your audience’s needs and preferences. Without the use of hashtags, monitoring and evaluating your efforts is worse than finding a needle in a haystack.

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Keyhole.co

MAY 12, 2023

Google brand name We understand it’s not feasible to manage tons of tools just because they have some value. Here’s a list of tools, having both free and paid keyword monitoring tools that can scale your business from multiple marketing channels with thorough monitoring. We researched, so you don’t have to.

Reputation 52

Reputation Tools Sentiment Review 52

Keyhole.co

JUNE 30, 2021

However, marketers usually use all-in-one SEO software like SE Ranking that consolidates all data to provide a complete site performance report. Use cross-channel marketing. The main reason to use cross-channel marketing in your media strategy for business is to ensure your audience is constantly seeing your brand.

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Data Social Media Strategy CPC 108

Keyhole.co

FEBRUARY 13, 2022

You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. In addition, tracking the right metrics can improve your brand management, customer service, and experience, and help you grow your brand.

Analytics 52

Analytics Social Media Tools Price 52

Keyhole.co

OCTOBER 31, 2022

In a world with an overflow of information, setting up social media marketing can be just the beginning of a complex process. It involves consistently monitoring and evaluating your audience’s needs and preferences. Without the use of hashtags, monitoring and evaluating your efforts is worse than finding a needle in a haystack.

Hashtag 52

Hashtag Analytics Tools Price 52

Keyhole.co

APRIL 20, 2023

Although news sounds vague, for marketers, it is a specific approach to leverage when they want to promote or publicize a product, an event, or their business in general. Since news is common and universal information that most people access, it is a good instrument to utilize to make noise about who you are as a brand.

Aggregator 52

Aggregator News Trends Reputation 52

Sprout Social

DECEMBER 20, 2023

According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. The takeaway?

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Buffer Social

FEBRUARY 9, 2017

Choosing a place to eat, choosing a new computer, or even choosing the best social media marketing tool. The tool you choose is often a key ingredient when it comes to hitting your social media marketing goals, because it can help you drive traffic and engagement, as well as measure how you’re doing. What are your goals?

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