Bare Feet Studios

MAY 14, 2008

Dan’s company gets it: the most recent blog post is featured on the home page. We hope the local business and tourism community will collaborate with us to showcase our beautiful state and akamai kama’aina. How many of our tourism, PR, communications, and advertising execs blog or podcast or twitter?

Tourism 40

Tourism Tools Conference Upcoming 40

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 146

Social Media Postrank Tourism Blogroll 146

Waxing UnLyrical

NOVEMBER 15, 2010

- Combining creative ability and optimization skills to create compelling, keyword relevant press releases will only prove to be a rewarding public relations effort for your company. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Im looking forward to reading more of your posts! Wanna Subscribe?

News 274

News Google SEO Postrank 274

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. Companies must protect their reputation in light of rumors, especially those that are defamatory.

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Read Me On BNET Watch Me In Action Book Me!

Social Media 153

Social Media Postrank Energy Tourism 153

Waxing UnLyrical

DECEMBER 24, 2010

What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. And its an honour for me, as a Portuguese, to see that a portuguese company is mentioned worldwide! Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ?

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Wanna Subscribe? Shall We Tweet? Liked what you saw? These fine folk did: Jan.

Class 134

Class Postrank Tourism Blogroll 134

Waxing UnLyrical

OCTOBER 27, 2010

Orderly exits that don’t necessarily include leap-frogging your way to safety – even though that may be a little fun… In the business of communications, the need for a “fire drill&# can be equated to needing a crisis plan in place. The "fire drill" idea seems like it would help many people and companies. Wanna Subscribe?

Class 179

Class Creative Commons Postrank Flickr 179

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. The small community of readers I have built up and learned from would shun me, rightly perhaps. Read Me On BNET Watch Me In Action Book Me!

Class 184

Class Blogger Issues Review 184

Bare Feet Studios

APRIL 14, 2009

A colleague and friend of mine, Toby Bloomberg, is writing a “Tweet-Book&# on Social Media Marketing. Here is how Toby defines a tweet-book: It’s a book written using Twitter as platform and distribution channel. Social Media Marketing GPS #smgps is the first business book to experiment with this format.

Video 40

Video Upcoming Conference Viddler 40

Kikolani

JUNE 18, 2016

So you’re not just getting prepared for one company’s certification program. And you’re not just getting prepared for third-party company certifications. He is also the author of YouTube and Video Marketing: An Hour a Day and a contributor to several other best selling books, including Enchantment by Guy Kawasaki.

Adwords 60

Adwords Marketing Training Module 60

Waxing UnLyrical

NOVEMBER 7, 2010

How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. Why: I’ve used David’s book, The New Rules of Marketing and PR , for my classes at Johns Hopkins for the last two years. I suspect his new book might have a new place on my syllabus. Shall We Tweet?

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

FEBRUARY 1, 2011

Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? He then said, “The second way to measure offline business outcomes is to use primary research. Wanna Subscribe?

Postrank 193

Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

NOVEMBER 14, 2010

As always in good company with the Tinu and the others. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Mark as read Approve comment Thanks for featuring my post Shonali! Enjoy your day! Joe Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Blogroll 214

Blogroll Class Postrank Comments 214

Waxing UnLyrical

OCTOBER 22, 2010

decision on what to measure will be unique to each company. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Just as CRT/tanaka’s Life… supplemented campaign did. [.] 5 Ways to Fail in Social Media | Women Grow Business says: February 1, 2011 at 12:02 am [.] Wanna Subscribe?

Postrank 151

Postrank Campaign Tourism Social Media 151

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Metrics 132

Metrics Strategy How To Tourism 132

Waxing UnLyrical

FEBRUARY 5, 2011

Frankly, it seems absolutely ridiculous to me that companies are paying $3 million for the chance to get one ad – ONE – aired. And if consumers cannot remember the companies or the products, the commercials do not lead to sales. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ?

Class 124

Class Postrank Comments Tourism 124

Waxing UnLyrical

SEPTEMBER 30, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Its a show celebrating YouTube and its community, streamed live on the Internet from different locations. Why not book me for a speaking gig ?

YouTube 135

YouTube Postrank Class Tourism 135

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Waxing UnLyrical

JANUARY 23, 2011

Your company is merging. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Here are seven long blog posts – more than 700 words, since I believe that is the going rate for the “acceptable&# length of blog posts – that I thought were terrific. by John Taylor. Wanna Subscribe?

Class 119

Class Postrank Tourism WordPress 119

Waxing UnLyrical

DECEMBER 14, 2010

Mark as read Approve comment Representing companies as their PR specialist is an extremely important job, I can see what you mean about not just the average applicants making the cut. There is always one company willing to hire the not so top notch applicant because of budget. Read Me On BNET Watch Me In Action Book Me!

Class 227

Class How To Applications Course 227

Waxing UnLyrical

OCTOBER 14, 2010

This cultivates a thinking community where information is evaluated, and then adapted and built upon. Copyblogger used this book as a guide to making boring content sexy. As Haque explains, while their book value is about $32 billion, their market cap is over $262 billion. Read Me On BNET Watch Me In Action Book Me!

Class 178

Class Flickr WordPress Template 178

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Waxing UnLyrical

JANUARY 13, 2011

Our community was now creating the bulk of our content. ” (which was nice to hear) But, once the internal community knew that they were still going to have access to similar content they were fine. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Perfect example of that.

Project 170

Project How To Class Posterous 170

Waxing UnLyrical

NOVEMBER 4, 2010

For the rest of my site, I made my 404 error message a little funny rather than using the generic one from my hosting company. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? I like these little "technical" posts. gotta write more of my own. Little things make a difference, good advice.

Class 241

Class Tumblr Template Templates 241

Waxing UnLyrical

DECEMBER 16, 2010

There’s no way – no way – I would have felt so much a part of that community if I hadn’t previously connected with many of the folks I meet IRL on social media. Why is anyone – a person, a company – embarking on social media? To explore a different communication channel? Wanna Subscribe?

Social Media 224

Social Media Class Creative Commons Flickr 224

Buzz Marketing for Technology

JUNE 27, 2008

Karrer and Michele Martin have just launched Work Literacy , which is: "a network of individuals, companies and organizations who are interested in learning, defining, mentoring, teaching and consulting on the frameworks, skills, methods and tools of modern knowledge work." community. (5). View my complete profile.

AJAX 100

AJAX Lijit scribd Sharepoint 100

Waxing UnLyrical

NOVEMBER 10, 2010

Writing 3-6 blog posts a week combined, for my site, PRBreakfastClub, my companys site and a top secret project Im working on has made me a better writer in my "day job." Im building a network and community AND learning new tricks that make me a better professional, makes my time well spent. Read Me On BNET Watch Me In Action Book Me!

Class 226

Class Blogosphere Blogger Creative Commons 226

Bare Feet Studios

JUNE 7, 2009

As I understand it, this blogger trip is not the first time Hawaii tourism has paid for blogger fam trips – though it is the first official blogger tour and significant campaign of which I am aware. I personally logged over 200 hours of my time producing the event – 100% volunteer for this community service.

Social Media 40

Social Media Tourism Blogger Upcoming 40

Bare Feet Studios

OCTOBER 1, 2008

We will have three guest speakers from the mainland, sharing case studies from companies like Dell, Southwest Airlines, and Cisco who are using social communities online for internal and external customers. We in Hawaii have unique challenges and opportunities for using tools such as Facebook, Twitter, YouTube, etc.

Social Media 40

Social Media Tourism Airlines Upcoming 40

Waxing UnLyrical

DECEMBER 6, 2010

And more important, are you SHARING other people’s status updates with your community? Facebook crosses over audiences, so while I have some business "friends" an update about my company or a blog post that really got me fired up wouldnt make sense shared to mostly old school friends. Read Me On BNET Watch Me In Action Book Me!

Class 211

Class Comments Eventful Conversation 211

Waxing UnLyrical

DECEMBER 4, 2010

Even if Fast Company tries to tell you so. Those are the kind of campaigns that raise awareness and build community -- and you nailed the importance of community for nonprofits. Instead, Ill find a nonprofit and community I respect and trust. Read Me On BNET Watch Me In Action Book Me! Wanna Subscribe?

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

FEBRUARY 8, 2011

Its the same old folks (often because the companies use the same old faulty metrics -- evidenced by the AdAge Power150, especially when they introduced Alexa -- or because the more subjective lists are published by groups of pals who like to pat each other on the back). Read Me On BNET Watch Me In Action Book Me! Wanna Subscribe?

List 161

List Class How To Comments 161

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Bare Feet Studios

MARCH 1, 2009

The San Francisco Bay Area is home to the Cluetrain Manifesto and the now decade-long march toward transparency in communication and marketing. Hawaii tourism officials would do well to read the book. Compare this to the Queensland Department of Tourism, who created the World’s Greatest Job contest.

Tourism 40

Tourism Campaign Sites Social Media 40

Waxing UnLyrical

JANUARY 7, 2011

As far as Rude Dude goes I will not be recommending him, his company or facilitating introductions for him any time soon. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? We became good friends. The fundraiser was a success. And now, years after we have both moved on, we are still in touch.

Class 207

Class How To Health Care Comments 207

Bare Feet Studios

JULY 16, 2010

Use the podsafe music communities to share your music with podcasters. And visit the East Honolulu Clothing Company. Make a really good demo ! You will instantly stand out from the crowd. We can’t rely on mainstream radio – we have to market ourselves. This is a way to share networks and offer mutual support. Go Waimanalo!

Social Media 88

Social Media Upcoming Conference Viddler 88