Convince & Convert

AUGUST 19, 2010

More from Convince and Convert Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers Blastoff for My New Social Media Newsletter Convince and Convert Recommends The Metrics of Social Media (Danny Brown) The HEART of Social Media (Danny Brown) The Real Cost of Social Media (Danny (..)

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is hard False.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

FEBRUARY 23, 2010

link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive? When applied to the area of Social CRM, we see the majority (+90%) of activity as reactive (social monitoring)– very focused on the service-side. link] Tim Underwood Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. That’s a good starter list for Mass Influencers. Good stuff.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

APRIL 1, 2010

I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important. I also think that there is a lot of potential in the often overlooked message board communities that existed well before both Facebook and Twitter.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

AUGUST 11, 2010

We looked at criteria like size (under 100,000 people), college town, good schools, access to health care, cost of living, etc. I'm connected with quite a few Indiana bloggers and they are all terrific. Interesting to hear your reaction to AZ vs. IN bloggers. It's all the fun and scary you mentioned. Are you going to SF?

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

MAY 11, 2010

Consider the cost comparison of communicating the kind of messages, and the useful information that we can freely distribute now through the internet tools available versus the older media sources and their cost structures? And yet, many people are still relying on the older stuff because it's familiar to them.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

SEPTEMBER 20, 2010

I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-= Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-. Thanks for sharing good support information for B2B social media.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

JULY 14, 2010

We Are Not Alone Serving as the organization’s advocate for adopting social media can be a test of passion and commitment. With the low/no cost of entry, it does cost time – your time. Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

AUGUST 18, 2010

Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul? How can we find the most influential bloggers and get them to write about our client? But at the end of the day, it’s a time and cost expense that is meant to generate business.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

JULY 28, 2010

Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! The portable size and map make it perfectly logical to bring Mike’s Dining Guide with you when out on the town in Banff. there is Mike’s phone number in big, bold letters. It’s a Bird.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

MARCH 22, 2010

link] [link] Jen Grant You're Invited to the Socialpalooza [link] by @jaybaer (who in my opinion is worth 10x more than the cost here #justsayin) [link] Skip Bensley RT @jaybaer: Wow. Tickets are going fast , Social Media Success Summit. 297 gets you 24 killer social media Webinars.

Price 108

Price Social CRM Social Media Consultant 108

Convince & Convert

AUGUST 31, 2010

Yet, Mitch doesn’t see it happening in social media. Some Bloggers respond to the comments and some don’t. I have tremendous respect for blogger that are not too busy to at least acknowledge comments with a simple “thank you.&# He writes: There is not much conversation going on at all.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

SEPTEMBER 21, 2010

Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. Historical data seemed more robust as well.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

AUGUST 26, 2010

One keyword and up to 500 posts (Twitter or Facebook mentions) per month is free, making it a potential zero cost solution for very small businesses. Pricing is quite reasonable for RowFeeder. Beyond that, pricing increases based on number of keywords and posts in $5 increments. Im Jay Baer.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective.

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

JULY 8, 2010

In fact, it’s quite telling that every single social network still requires members to sign-up with an email address. One might even argue that social media isn’t email’s Van Helsing, but rather it’s Bella or Sookie. The reasons that social networks require email addresses are numerous: 1. Why is this? Great post.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

MARCH 9, 2010

A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong. Somebody’s “strange&# social network is someone else’s potentially thriving customer community. " by @jaybaer [link] – Are you missing the *right* social networks?

Social Media 135

Social Media Strategy YouTube LinkedIn 135

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. Total cost? This is a social address book, and social CRM application at each extreme.

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

MARCH 18, 2010

Though I'd also argue that it can be done at such low cost vs. mass media that brands should be willing to get busy and figure out meaning at the same time, and not use measurement challenges as reasons not to engage.) And yes – social media should offer the email newsletter.

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

SEPTEMBER 1, 2010

More from Convince and Convert The Key to Social Media Success is Just 2 Letters Are You Slow Enough to Succeed in Social Media Why You’re the Key to Social Media Success Convince and Convert Recommends The Metrics of Social Media (Danny Brown) The HEART of Social Media (Danny Brown) The Real Cost of Social Media (Danny Brown) Tagged as: optimization (..)

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

APRIL 8, 2010

The cost of textbooks and the bulk of carrying a laptop could be replaced by an iPad, without too much lost in the utility of actually having a computer in class. The cost of textbooks and the bulk of carrying a laptop could be replaced by an iPad, without too much lost in the utility of actually having a computer in class.

iPad 137

iPad Content iPhone Wireless 137

Convince & Convert

FEBRUARY 9, 2010

Between the pre-set bots, and the humanoids who decide to act like 'bots RT anything if the right blog (or blogger) curates it … I unfortunately think the #'s would be huge. Because, unlike newspapers or bloggers or ‘friends,’ gravity has no agenda of its own. Not their #'s and reach, but are they trusted.

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

SEPTEMBER 20, 2010

With regards to the debate on Twitter vs. Facebook influence – or the influence potential of social networks altogether, I think the influence opportunity is there, but correct execution, and the ability to accept its indirect relationship to sales growth, is critical for realizing it.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

AUGUST 3, 2010

3 Ways Facebook is Killing Your Website" [link] [link] Social Media Guide RT @jaybaer: "R.I.P. 3 Ways Facebook is Killing Your Website" [link] #sm #blogger via @jaybaer [link] Scott “@jaybaer: "R.I.P. I can carry my persona across multiple sites and that persona ties back to a social network site.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

3 Ways Facebook is Killing Your Website" [link] [link] Social Media Guide RT @jaybaer: "R.I.P. 3 Ways Facebook is Killing Your Website" [link] #sm #blogger via @jaybaer [link] Scott “@jaybaer: "R.I.P. I can carry my persona across multiple sites and that persona ties back to a social network site.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Facebook 144

Facebook Yahoo Collaboration Social CRM 144

Convince & Convert

APRIL 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 14 Things I Think I Think About Social Media Is Starbucks the Most Dangerous Competitor to Facebook? Not bad considering the haircut only costs $15.00. Yet another testimonial for them.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

SEPTEMBER 20, 2010

Corporate America should take note… More from Convince and Convert 7 Deadly Sins of Social Media Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers Convince and Convert Recommends The Real Cost of Social Media (Danny Brown) Social Media, Blogging and Why It's Perfect for (..)

Social Media 116

Social Media Strategy RFP Social CRM 116

Webbiquity SMM

AUGUST 16, 2010

For those who know little if anything about social media (there are more such people than you may realize; some in rather lofty positions at that), John McTigue offers an excellent primer covering the most popular tools, sites and strategies. 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

SEPTEMBER 2, 2010

It would be nice to see a bloggers only social network. It can be a huge time sink if you let it. It also makes us overly narciscistic as well as voyueristic ( they sort of play off each other). In moderation it’s fine.

Social Media 155

Social Media Strategy Consultant Social CRM 155

Convince & Convert

MARCH 2, 2010

can i have my time back for reading the fourth?

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. It’s hard. Really hard.

Social Media 148

Social Media Strategy Energy Consultant 148

Convince & Convert

APRIL 27, 2010

And, historically I have often cited US Airways as an example of a company that I would avoid at all costs (quite literally, I would be willing to pay more to fly any other airline because of how terrible my experiences have been).

Social Media 133

Social Media Strategy Airlines Types 133

Convince & Convert

JUNE 16, 2010

Consider: low-cost item ($1) providing high-impact in a new, LARGE and un-tapped market (weddings). Low cost item (tough economy) for a large market segment (weddings) with high impact on customers (value perception). It's a new way to use social media from a sales standpoint that is being overlooked.

Social Media 120

Social Media Strategy Mobile Consultant 120