Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). link] [link] Thinkdesign Does your blog have a long-tail?

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

MAY 12, 2010

link] Social-Media.alltop [link] JobShoots Would You Try It With a Fox? link] #news #socialmedia [link] JobShoots Would You Try It With a Fox? link] #news #socialmedia [link] JobShoots Would You Try It With a Fox? link] Alltop Would You Try It With a Fox?

Consultant 122

Consultant Social CRM MySpace Social Media 122

Convince & Convert

JUNE 29, 2010

Getting news from a piece of paper, having to be physically near a television at a certain time to see a certain show, keeping our vacation pictures to ourselves as if they were some big secret – not one of these behaviors made a lick of sense. More people making stuff (100 million bloggers can’t be wrong) 2.

RSS 119

RSS Collaboration Social CRM Consultant 119

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Tatyana Gann [link] Mark Tosczak Interesting post about PitchEngine, SEO and news releases.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

FEBRUARY 19, 2010

Stelzner This free tool may become your your new favorite social media companion (you really should check this out!) link] [link] Tom Schneller Is anyone using NutShellMail to manage their social media? I haven't used it, but looks interesting [link] [link] Meylah Community Anyone use NutshellMail? This, I'll try.

Social Media 116

Social Media Social CRM MySpace TweetBeep 116

Convince & Convert

MAY 4, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Social Media is the Servant of Strategy, Not the Master It’s Time for Real-Time 11 Whys I’m a Social Media Addict [link] Marcelo Bacchi Social Media’s Internal Impact – An Interview with Phil Simon: (..)

Social Media 117

Social Media Strategy Consultant ROI 117

Convince & Convert

JUNE 11, 2010

Sometime around next February (in time for SXSW), you’ll be able to hold in your hands, ponder on your Kindle, show off on your iPad, and maybe even listen on your headphones to a new book from me and my pal Amber Naslund. I'm truly honored to know both you and Amber. Put me on the pre-order list. Put me on the pre-order list.

Upcoming 126

Upcoming Project News Social Media 126

Convince & Convert

MAY 27, 2010

Just when you think you have some modicum of a handle on this industry, new developments come along and shake up your head like a snow globe. The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Oh, and the brand is up to 120,000+ fans now!

Consultant 124

Consultant Metrics Social Media Social CRM 124

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). Option 3, for some reason, reminds me of a news station web site. But I need your help with the biggest change – the header. I’d like a stronger visual identity overall.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

AUGUST 19, 2010

Un #CaseStudy de una empresa de aventuras [link] [link] Elena RoBe Artículo interesante: El malentendido de las redes sociales [link] [link] robertwheatley And therein lies the great lesson: being helpful and human. Allowing for and creating communities. Engaging people in their passions all helps make the business more meaningful.

Social Media 143

Social Media Strategy Tourism Social CRM 143

Convince & Convert

JULY 21, 2010

The FTC encourages social media policies be in place and reviewed. Remember all the hubbub last fall when the FTC released its Guidelines for Blogging and Social Media ? Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. link] MyCrowd.ca

Social Media 156

Social Media Policies Consultant Social CRM 156

Convince & Convert

MARCH 10, 2010

link] Lisa Alvey Staggering Social Media Insights – The Best of Twitter 20 eBook – [link] (via @jaybaer) <–cool stuff!

Social Media 117

Social Media eBook Strategy Consultant 117

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to retain customers, your social program is more about listening, problem resolution, and turning customers into advocates. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. – [link] (via @jaybaer) randyx123 I like your post Jay.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

JULY 15, 2010

It can get complex depending on the size of your social media program, but here are some tips to help make sure you’re managing social operations appropriately: If you are blogging, create an editorial calendar. Get Your Social Media Operations Act Together* [link] via @jaybaer: [link] Don Ronlund Want to avoid sure failure?

Social Media 142

Social Media Consultant Strategy Organization 142

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

CSR 139

CSR Social Media Strategy Consultant 139

Convince & Convert

AUGUST 11, 2010

.&# But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. Enjoy your new adventure!! Interesting to hear your reaction to AZ vs. IN bloggers.

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

MAY 26, 2010

I really like how you break down something that seems so hard (and scary) for so many folks into language that we can all understand. Your grasp of the entire landscape (including email) is refreshing. That's all. Just compliments. Nothing of real value to add.

Social Media 136

Social Media Consultant Video Strategy 136

Convince & Convert

SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. I wonder if this has to do with the correlation between the black community and musicians. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Jay – Brilliant, digestible recap.

Social Media 161

Social Media Statistics Strategy Research 161

Convince & Convert

JUNE 3, 2010

We may be the least vindictive, grudge-hol… [link] [link] JobShoots What BP Can Learn from Umpire Jim Joyce [link] #news #socialmedia [link] JobShoots What BP Can Learn from Umpire Jim Joyce [link] #news #socialmedia [link] Arik Hanson Joyce handled that situation about as well as I've ever seen, considering the circumstances.

Social Media 158

Social Media Strategy Consultant Social CRM 158

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. It’s entirely possible she is a Mass Influencer.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

JUNE 22, 2010

Having said that, I am seeing more C suite execs wanting to learn about social media which is encouraging, but I get the feeling we are still very much in the education phase with most organisations. Companies still need a balanced strategy – and we need to make peace with the fact that for some, it may not include social media.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. Podcasts vs. YouTube. link] Jay Baer Thanks for the comment.

Social Media 150

Social Media B2B Strategy Consultant 150

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. There’s a way to get your Facebook update seen in more news feeds.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

SEPTEMBER 21, 2010

There’s been a bit of news about it recently. However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

AUGUST 18, 2010

Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul? How can we find the most influential bloggers and get them to write about our client? Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela.

Questions 162

Questions Social Media Consultant Education 162

Convince & Convert

JUNE 2, 2010

The last thing I need is a dressing room photo of me modeling Diesel brand fat pants hitting the public News Feed on Facebook. I also would prefer not to have this clogging up my news feed that is already clogged up with Farmville and Mafia War updates. It seems really like a one hit wonder piece of news. Im Jay Baer.

Social Media 135

Social Media Strategy Curation Privacy 135

Convince & Convert

JULY 14, 2010

There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work. Years ago, they were created over time through news stories and ad placements and customer activity. The change has come from how people create their perceptions.

Social Media 137

Social Media Strategy Metrics Organization 137

Convince & Convert

MAY 11, 2010

It is a great time to be alive and spread the good news so that e can affect more people in a positive way and far too few are capitalizing on the potential. And yet, many people are still relying on the older stuff because it's familiar to them. Just plain scary ! It's like they don't believe it's happening !

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

SEPTEMBER 21, 2010

[link] Develop a Social Media Strategy in 7 Steps | Social Media Marketing | Social Media Consulting – Convince & Convert « Netcrema – creme de la social news via digg + delicious + stumpleupon + reddit [.] Ted Simon Thanks for the great post — news I will use!!

Social Media 168

Social Media Strategy Consultant Conference 168

Convince & Convert

AUGUST 31, 2010

Yet, Mitch doesn’t see it happening in social media. Some Bloggers respond to the comments and some don’t. But yet, the fact that true conversations per se are unlikely shouldn’t serve as sufficient cultural permission to turn social media into Headline News. That’s not a conversation.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

FEBRUARY 25, 2010

Marketing), ThinkGeek is “all about serving our community. Our social media activities live in our customer retention sphere, not customer acquisition – because the minute it’s in customer acquisition, it changes the nature of the conversation.” link] [link] Wales Social Media Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

MARCH 17, 2011

When I first heard the news that The Washington Post was spinning off a brand-new company to do Facebook-only consulting , I was incensed. There are so many possible answers the words “social media consultant&# have lost all descriptive value. I was pissed. Integrate, Don’t Disintegrate.

Advertising 119

Advertising Facebook Case Study Consultant 119

Convince & Convert

JULY 13, 2010

Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. You Can Start the Fire The good news? Why not try spending time commenting in your targets’ community blogs? That’s the essence of a good social media strategy , anyway. It’s a big world out there.)

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

APRIL 22, 2010

Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. In other cases, they are the new influencers, bloggers and taste-makers. Brand Communities Take your best customers – the 1% that really give a damn about you – and activate them.

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130

Convince & Convert

FEBRUARY 9, 2010

But, unlike AdAge, I certainly don’t see that as a shortcoming of social media, because the same study showed (as pointed out by the always awesome Shiv Singh ) that our trust in EVERYTHING has gone down. Trust in TV news? Trust in radio news? Lying By the Seat of Our Pants Reexamine the chart above. Trust in newspapers?

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

APRIL 8, 2010

Now, the bad news. I travel to the east coast once a month for 1-2 weeks at a time, and am trying to lighten my load… [link] JobShoots The Truth About the iPad [link] #news #socialmedia [link] JobShoots The Truth About the iPad [link] #news #socialmedia [link] jaybaer Linda if you had to do real work during the trip, Macbook.

iPad 138

iPad Content iPhone Wireless 138

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. The Better You Are at Twitter, The Worse You Are at Twitter Being a new user on Twitter is as lonely as Michael Boublé at a Green Day concert. What’s Happening? I love Twitter.

Social Media 125

Social Media Strategy Foursquare Social CRM 125