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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 229
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10 Content Marketing Tools That Will Make Your Job Easier

Hootsuite

Marketers need to take the same approach. That’s where content marketing comes in. By creating valuable resources, information, tools, and other forms of content for your audience, you make sure you’re top of mind when it comes time to make a purchase. Content marketing is a big job. What is a content marketing tool?

Tools 104
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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. Mobile use is disrupting the way people engage with brands. And if we don’t optimize for mobile?

Mobile 140
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11 Time-Saving Tools for Small Social Media Teams

Social Media Strategies Summit

The average brand spends almost 15% of its marketing budget on social media. You need to get smart by investing in the right social media management tools. In this article, we’ve rounded up our favorite social media tools across five key categories: Scheduling. Social Media Scheduling Tools. Graphic design. Collaboration.

Team 219
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6 Principles That Drive B2C Content Marketing Success

Social Media Strategies Summit

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%

Content 221
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Gushcloud: Mobilizing Social Media Marketing

Mindjumpers

Consequently, representing Mindjumpers at this year’s conference included meeting with a variety of these passionate and engaged newcomers in the social media ballgame (see my blog post on BigMarker.com , April 3 rd 2012). Mobilizing target networks online. Gushcloud is more than a social media marketing tool. .:

Mobile 259
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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. But consumers are increasingly using smartphones to watch online videos, with almost two-thirds of YouTube viewing time stemming from mobile devices. What does this tell us?

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