INDUSTRY INSIGHTS YOUR PEERS ARE READING
On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. Influencer Dance Definitions. MORE
When people think of influencer marketing campaigns on social media, a cliché often comes to mind: A brand reaches out to a mega-celebrity like a Kardashian and that person posts about the product or service in exchange for a huge sum of money. social media management micro-influencer MORE
I don’t know about you, but as a marketing professional, the transition from t-shirts to flannel is reminding me that there are less than two months left in the yea r. This stat hit home so hard when I read it the other day: Close to 75% of influencers don’t feel valued by marketers. MORE
The news was initially released by YouTube in blog post that stated that the network is “strengthening our requirements for monetization so spammers, impersonators, and other bad actors can’t hurt our ecosystem or take advantage of you, while continuing to reward those who make our platform great.”. MORE
While once thought of as a fading trend , influence marketing is back and hotter than ever. This white hot channel is not only the talk of the town—it’s showing its staying power with results marketers only dream of. These influencers have built an audience from scratch. MORE
You’ve identified the right influencers to help spread the word about your new product. They’ve… Read More. MORE
Partnering with social media influencers can help you grow your brand and build a community of engaged fans. But what’s the right way to find Instagram influencers for your business or clients? Why You Should Partner With Influencers. Consider micro influencers. MORE
The last decade has been huge for influencer marketing. So huge that it’s now hard to imagine our social media feeds without influencer marketing. . With so many technological changes on the horizon, what’s next for influencer marketing? . Micro-Influencers. MORE
We search for inspiration every year and what a better place to go for ideas than holiday influencers who live and breathe this type of stuff? No need to fret over holiday planning ideas when you can borrow inspiration from influencers! MORE
Do you want to tap into the power of influencer marketing but don't know where to start? If you are excited to hop on one of the hottest trends in marketing and want to learn how to leverage influencer marketing for your business, you landed on the right blog post today! MORE
Since February is Black History month, we thought we’d do a special highlight of a few great African-American influencers. Honored on The Root 100’s List of the Most Influential African Americans for 2017, Marie is the Editor and Chic for the blog established in 2008. MORE
70% of companies will create more content this year (according to Content Marketing Institute). Increasingly, the answer is to work with influencers and advocates. You’ve probably heard and read a lot about influence marketing and working with advocates. MORE
Influencer marketing takes many shapes, from sponsored blog posts all the way to product placement in Instagram shots and YouTube videos. The influencer promotes specific products or services to their audience. Not doing your research on the influencer. MORE
This one was a difficult list to put together as there are so many great DIY influencers, but peruse below and hopefully you’ll find some inspiration for your next project. Lisa also has some great Halloween costume ideas on her blog if you’re looking for ideas for your little ones. MORE
If you’ve ever considered using Instagram influencer marketing for your business, now is the time to start! Adding Instagram influencer marketing into your overall strategy for Instagram can help to increase your brand awareness, grow your follower base, and drive major sales! MORE
Influencer marketing during the holiday season can be a great idea for brands. Every so often though I think to myself, self, what do influencers really want? Keeping engaged with your influencers is a great idea and an even better idea is reaching out to them every so often just to keep a pulse on what they are looking for in brand relationships. Influencers have families also. Dave and Deb of ThePlanetD.com a travel blog want just that. MORE
Starting at A and heading down to Z we’ve highlighted an assortment of knowledgeable women influencers to learn from. A fashion influencer with content on her blog and Instagram that is filled with beautiful images. Check out Eleni’s blog for some great ideas. MORE
So, your brand wants to leverage an influencer. And it’s likely a good idea, considering that the influencer marketing industry is booming and it’s poised to reach between $5 billion and $10 billion by 2022. What’s the best way to start the process of finding an influencer? MORE
Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. Influencer Marketing Isn’t New. MORE
Building influencer relationships isn’t a new concept for brands. However, the digital boom brought a new generation of influencers with it. Blog Influencer Marketing MORE
When influencer marketing first started, there weren’t many male influencers. A handful of years back we gave you 100 women bloggers to check out , now let’s see how many men bloggers (now referred to as influencers as they don’t always have a blog) we can find! MORE
Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Influencer marketing has officially gone mainstream. 84% of brands plan to integrate influencers into their current marketing strategy. MORE
Influencer marketing is a powerful tool for aesthetically focused lifestyle, retail and travel brands in particular – as well as marketers who want to reach engaged audiences through the power… Read More >>>. MORE
Businesses are making a strong return from influencer marketing, generating $6.50 in revenue for each $1 spent, according to the latest poll from influencer marketplace Tomoson. Influencer Marketing Delivers a Strong ROI. MORE
There is not a lack of blogs to read, LinkedIn, Facebook and Instagram live video streams to engage in, YouTube channels to watch, or podcasts to listen to. Influencer Marketing – Breaking Through the Noise. How to develop a co-creation content marketing plan. MORE
The April edition of #measurePR brought together a group of pretty heavy-hitting influencers in our space to chat about – what else? – influencer marketing best practices, relationship-building, and measuring your efforts. Influencers have something they want. MORE
There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. MORE
When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. We have a complete Influencer Campaign Kit for Small Businesses that includes free worksheets, checklists and email templates for you to use every step of the way: . MORE
Because of this aversion to ads, using influencers to sell products has become all the rage. Or perhaps you’re looking for new ways to get influencers engaged. Blog comments. Look for mid-level influencers; don’t just target the biggest names in your industry. MORE
In a marketing and public relations world that is constantly evolving, it is imperative to keep up with the latest terms, lingo and vocabulary associated with the current trends. What is influencer marketing? How do you know if you are doing influencer marketing right? MORE
Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. This can be referred to as co-created content marketing. Influencer Marketing in a Nutshell (episode 96). MORE
Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing. MORE
Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. As recently noted on the V3*Broadsuite blog: “The beginning of the year brought the usual deluge of posts about trends and predictions for marketing in 2017. MORE
Influencer marketing has really blown up over the last few years, but it’s far from a new concept. What’s different about contemporary marketing, though, is that influencers are not major sports stars or movie stars. You need an idea of how balanced the influencer is. MORE
Looking for influencer marketing tips for the holiday season? The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . Why You Should Use Instagram Influencers This Holiday Season. MORE
When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Consider Influencer Marketing First. Has your brand considered taking influencer marketing one step further? MORE
With brands like Kylie Cosmetics and Fashion Nova leveraging young influencers to skyrocket to enormous valuations overnight, it can sometimes seem like the whole world of social media influence stops with millennials and Generation Z. Choosing the Right Influencers. MORE
By most accounts, influencer marketing is now a multibillion-dollar industry. If influencer marketing wants to move from a line item in the “experimental” budget to a line item in the media budget, the industry will need to continue to mature in 2019. Balancing Influencer Reach And Content Quality. Every few days, it seems, someone is arguing for celebrity influencers, micro-influencers , macro influencers and even nano-influencers. MORE
This week, the FTC announced a major update that may impact your influencer marketing programs. The FTC released a new disclosures guide for influencers. Influencers must disclose even when they were not asked to post! MORE
Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? – Influencer marketing foundations 101. MORE
As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. What exactly is it you want influencers to do? blog posts, maybe even building to a blog community). MORE
Waxing UnLyrical
JUNE 24, 2019
On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. Influencer Dance Definitions.
Pam Moore
NOVEMBER 29, 2017
Do you want to tap into the power of influencer marketing but don't know where to start? If you are excited to hop on one of the hottest trends in marketing and want to learn how to leverage influencer marketing for your business, you landed on the right blog post today!
Pam Moore
APRIL 24, 2017
Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. This can be referred to as co-created content marketing. Influencer Marketing in a Nutshell (episode 96).
Webbiquity SMM
AUGUST 1, 2017
Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. As recently noted on the V3*Broadsuite blog: “The beginning of the year brought the usual deluge of posts about trends and predictions for marketing in 2017.
Webbiquity SMM
OCTOBER 25, 2016
Because of this aversion to ads, using influencers to sell products has become all the rage. Or perhaps you’re looking for new ways to get influencers engaged. Blog comments. Look for mid-level influencers; don’t just target the biggest names in your industry.
Pam Moore
JUNE 22, 2017
Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? – Influencer marketing foundations 101.
Waxing UnLyrical
AUGUST 29, 2019
Influencer marketing has really blown up over the last few years, but it’s far from a new concept. What’s different about contemporary marketing, though, is that influencers are not major sports stars or movie stars. You need an idea of how balanced the influencer is.
Pam Moore
APRIL 22, 2017
There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing.
Later
APRIL 5, 2019
If you’ve ever considered using Instagram influencer marketing for your business, now is the time to start! Adding Instagram influencer marketing into your overall strategy for Instagram can help to increase your brand awareness, grow your follower base, and drive major sales!
SocialFish
SEPTEMBER 11, 2014
Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing.
Ignite Social Media
NOVEMBER 2, 2018
We search for inspiration every year and what a better place to go for ideas than holiday influencers who live and breathe this type of stuff? No need to fret over holiday planning ideas when you can borrow inspiration from influencers!
Later
JUNE 27, 2019
When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. We have a complete Influencer Campaign Kit for Small Businesses that includes free worksheets, checklists and email templates for you to use every step of the way: .
Pam Moore
MAY 6, 2019
There is not a lack of blogs to read, LinkedIn, Facebook and Instagram live video streams to engage in, YouTube channels to watch, or podcasts to listen to. Influencer Marketing – Breaking Through the Noise. How to develop a co-creation content marketing plan.
agora pulse
APRIL 4, 2017
Influencer marketing takes many shapes, from sponsored blog posts all the way to product placement in Instagram shots and YouTube videos. The influencer promotes specific products or services to their audience. Not doing your research on the influencer.
Ignite Social Media
NOVEMBER 8, 2019
This week, the FTC announced a major update that may impact your influencer marketing programs. The FTC released a new disclosures guide for influencers. Influencers must disclose even when they were not asked to post!
Ignite Social Media
OCTOBER 25, 2016
Influencer marketing during the holiday season can be a great idea for brands. Every so often though I think to myself, self, what do influencers really want? Keeping engaged with your influencers is a great idea and an even better idea is reaching out to them every so often just to keep a pulse on what they are looking for in brand relationships. Influencers have families also. Dave and Deb of ThePlanetD.com a travel blog want just that.
Ignite Social Media
JULY 24, 2018
When influencer marketing first started, there weren’t many male influencers. A handful of years back we gave you 100 women bloggers to check out , now let’s see how many men bloggers (now referred to as influencers as they don’t always have a blog) we can find!
agora pulse
SEPTEMBER 11, 2019
Partnering with social media influencers can help you grow your brand and build a community of engaged fans. But what’s the right way to find Instagram influencers for your business or clients? Why You Should Partner With Influencers. Consider micro influencers.
Meltwater
JUNE 16, 2019
Building influencer relationships isn’t a new concept for brands. However, the digital boom brought a new generation of influencers with it. Blog Influencer Marketing
Later
OCTOBER 28, 2018
Looking for influencer marketing tips for the holiday season? The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . Why You Should Use Instagram Influencers This Holiday Season.
Ignite Social Media
AUGUST 4, 2016
When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Consider Influencer Marketing First. Has your brand considered taking influencer marketing one step further?
Meltwater
SEPTEMBER 19, 2019
Influencer marketing is a powerful tool for aesthetically focused lifestyle, retail and travel brands in particular – as well as marketers who want to reach engaged audiences through the power… Read More >>>.
Waxing UnLyrical
APRIL 15, 2016
As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. What exactly is it you want influencers to do? blog posts, maybe even building to a blog community).
agora pulse
AUGUST 1, 2019
When people think of influencer marketing campaigns on social media, a cliché often comes to mind: A brand reaches out to a mega-celebrity like a Kardashian and that person posts about the product or service in exchange for a huge sum of money. social media management micro-influencer
Ignite Social Media
FEBRUARY 15, 2018
Since February is Black History month, we thought we’d do a special highlight of a few great African-American influencers. Honored on The Root 100’s List of the Most Influential African Americans for 2017, Marie is the Editor and Chic for the blog established in 2008.
Convince & Convert
APRIL 8, 2015
Businesses are making a strong return from influencer marketing, generating $6.50 in revenue for each $1 spent, according to the latest poll from influencer marketplace Tomoson. Influencer Marketing Delivers a Strong ROI.
Convince & Convert
APRIL 19, 2016
Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. Influencer Marketing Isn’t New.
Ignite Social Media
JANUARY 8, 2019
By most accounts, influencer marketing is now a multibillion-dollar industry. If influencer marketing wants to move from a line item in the “experimental” budget to a line item in the media budget, the industry will need to continue to mature in 2019. Balancing Influencer Reach And Content Quality. Every few days, it seems, someone is arguing for celebrity influencers, micro-influencers , macro influencers and even nano-influencers.
Pixlee
OCTOBER 28, 2019
The last decade has been huge for influencer marketing. So huge that it’s now hard to imagine our social media feeds without influencer marketing. . With so many technological changes on the horizon, what’s next for influencer marketing? . Micro-Influencers.
Waxing UnLyrical
APRIL 20, 2016
Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Influencer marketing has officially gone mainstream. 84% of brands plan to integrate influencers into their current marketing strategy.
Convince & Convert
NOVEMBER 12, 2015
I don’t know about you, but as a marketing professional, the transition from t-shirts to flannel is reminding me that there are less than two months left in the yea r. This stat hit home so hard when I read it the other day: Close to 75% of influencers don’t feel valued by marketers.
Ignite Social Media
MARCH 22, 2018
The news was initially released by YouTube in blog post that stated that the network is “strengthening our requirements for monetization so spammers, impersonators, and other bad actors can’t hurt our ecosystem or take advantage of you, while continuing to reward those who make our platform great.”.
Convince & Convert
MARCH 9, 2016
While once thought of as a fading trend , influence marketing is back and hotter than ever. This white hot channel is not only the talk of the town—it’s showing its staying power with results marketers only dream of. These influencers have built an audience from scratch.
Ignite Social Media
MARCH 8, 2018
Starting at A and heading down to Z we’ve highlighted an assortment of knowledgeable women influencers to learn from. A fashion influencer with content on her blog and Instagram that is filled with beautiful images. Check out Eleni’s blog for some great ideas.
Firebelly
DECEMBER 16, 2013
In a marketing and public relations world that is constantly evolving, it is imperative to keep up with the latest terms, lingo and vocabulary associated with the current trends. What is influencer marketing? How do you know if you are doing influencer marketing right?
Convince & Convert
FEBRUARY 17, 2016
70% of companies will create more content this year (according to Content Marketing Institute). Increasingly, the answer is to work with influencers and advocates. You’ve probably heard and read a lot about influence marketing and working with advocates.
Pixlee
JANUARY 4, 2019
With brands like Kylie Cosmetics and Fashion Nova leveraging young influencers to skyrocket to enormous valuations overnight, it can sometimes seem like the whole world of social media influence stops with millennials and Generation Z. Choosing the Right Influencers.
Waxing UnLyrical
APRIL 22, 2016
The April edition of #measurePR brought together a group of pretty heavy-hitting influencers in our space to chat about – what else? – influencer marketing best practices, relationship-building, and measuring your efforts. Influencers have something they want.
Ignite Social Media
OCTOBER 2, 2017
This one was a difficult list to put together as there are so many great DIY influencers, but peruse below and hopefully you’ll find some inspiration for your next project. Lisa also has some great Halloween costume ideas on her blog if you’re looking for ideas for your little ones.
Meltwater
OCTOBER 2, 2016
You’ve identified the right influencers to help spread the word about your new product. They’ve… Read More.
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