Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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UGC Content HootSuite Authentication 145

Buffer Social

MARCH 22, 2023

A slate of writing tools powered by artificial intelligence (AI) have recently made headlines as a new and more effective way to produce content. So, despite my initial resistance, I went ahead and used AI when outlining and drafting blog posts. The hope was that by doing so, I could speed up my writing process.

Tools 99

Tools Content Collaboration Sentiment 99

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Or, change the topics they write about on their blog. Get to know your customers Social media intelligence is more than just monitoring sentiment.

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Social Media Sentiment HootSuite Analysis 102

Sprout Social

OCTOBER 8, 2020

Your content well is empty and it’s time to replenish it. The good news is that this is preventable if you set up and enforce a content ideation and development process. The goal is to never have a content pipeline that dries up. Content ideation stage. Here are some ways to work on your content ideation.

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Content Meeting Process Sentiment 144

Sprout Social

SEPTEMBER 14, 2023

This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators.

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Strategy Brands Content UGC 123

Sprout Social

MARCH 8, 2021

For any content creator, there’s a lot to like about the concept of newsjacking. A well-timed blog post or media placement can drive traffic back to your website and positively impact the perception of your brand. But when done poorly, an attempt to create timely content can fall flat.

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Content Trends How To Exercises 130

Hootsuite

NOVEMBER 7, 2023

We’ve got a whole blog post on what social listening is and why it matters so much for brands. Track social sentiment in real time. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling. You can also gain insights into social sentiment.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

NOVEMBER 30, 2023

Research their content strategy Once you have a shortlist of competitors, look at their online content. Consider these five key factors when evaluating your competitor’s content strategy: Content type: Do they have a blog? Are they running paid social ads or posting organic social content?

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Analysis Sentiment Marketing How To 104

Hootsuite

FEBRUARY 7, 2024

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. Which means, you need to research, analyze, track, and compare your hashtags just like you would any other component of your social content. The catch is that you have to use the right hashtags.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Sprout Social

JANUARY 9, 2024

NLP is pivotal to accurately analyzing social media listening data, customer reviews, blogs, news articles and other text-based data, including numbers and emojis. These tools can seamlessly analyze all incoming messages and assign them sentiment so team members can quickly triage responses. Let’s dig deeper.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Direct Marketing Observations

FEBRUARY 15, 2010

You quickly determine there is no way to manually search every blog post, tweet or comment on the web so you turn to automation. There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. For any local or small business, human processing of sentiment might be reasonable.

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Sentiment Analysis Aggregator SEO 143

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Twitter: Build trust with thought leadership content and offer gated guides for more in-depth reading.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

JUNE 19, 2023

It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. Social media content can go a long way in making customers happier. If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on.

Social Media 52

Social Media UGC Content Loyalty 52

ProBlogger

DECEMBER 6, 2022

The post An Introduction to Artificial Intelligence in Blogging appeared first on ProBlogger. One of the most common questions I’ve had over the last six months is ‘Have you tested any Artificial Intelligence Tools for creating content?’ Blog Optimization with AI. Content Curation with AI.

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Curation Sentiment Curata Blogger 38

Keyhole.co

FEBRUARY 20, 2024

With its dazzling visual content and over 2 billion monthly active users, it’s a social listening goldmine waiting to be explored! Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Keyhole.co

JANUARY 16, 2024

In this blog, we’ll explore the concept of social listening and explain how you can use it to gain key insights into your competitors. What kind of content are they producing and where are they publishing it? Once you learn how to master brand sentiment analysis , you’ll start getting to the core of what your audience wants.

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

NOVEMBER 21, 2023

What kind of content are they publishing on their blog? Maybe you need to share more engaging content. Your goal could be to outrank them by creating quality content around those specific topics. Sprout’s sentiment analysis tool can also provide insights into how customers perceive your competitors.

Sentiment 96

Sentiment Metrics Analysis Trends 96

Keyhole.co

FEBRUARY 8, 2024

This blog post is your guide to the key influencer marketing KPIs you need to track in 2024. Understanding how your influencer campaign shapes brand awareness allows you to refine your approach, choose the right partners, and craft content that fosters lasting connections with your audience. Multiplying by 100 gives you a percentage.

Metrics 52

Metrics Influencer Sentiment ROI 52

Webbiquity SMM

NOVEMBER 8, 2022

When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. There may be cases where a customer’s content is great but the image quality is not.

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comScore Marketing Case Study Review 299

Oktopost

MARCH 20, 2022

With a Query set up around your brand name, Oktopost will grasp the number and sentiment of social mentions as well as the media coverage across news and blogs, while also giving you a location breakdown and the most used words mentioned in connection with your brand. Tracking customer conversations, industry trends, and influencers.

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Conversation Sentiment B2B Module 118

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? But what does that look like? ?It

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Data Social Media Sentiment Team 140

Keyhole.co

DECEMBER 15, 2023

Highlights of this tool include: Track mentions across the web: Not just on social media platforms, but also forums, blogs, and websites. This alternative to Mentionlytics helps businesses understand what their audiences care about and curate online content accordingly using social listening.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

FEBRUARY 3, 2024

Social media reach : An indication of how your content is being viewed by a large public (e.g., Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. For example, are they content with your service? So, how do you follow a similar strategy for your own content?

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand. Name variations.

Brand Monitoring 141

Brand Monitoring Brands Sentiment Reputation 141

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. To best understand which content types and topics resonate with your audience, measure engagements such as likes, comments, shares, clicks, retweets, or reposts.

Analysis 69

Analysis Data Sentiment Metrics 69

Hootsuite

SEPTEMBER 21, 2023

A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? Shares also say more about whether your content is resonating with your audience than likes (try putting your posts through Rachel Karten’s shareability test ). Which reminds us: never buy followers. Trust us. )

Metrics 107

Metrics Examples Marketing HootSuite 107

Firebelly

MAY 15, 2014

In this day of immense content marketing and online social interactions, clients often stop dead in their tracks with fear of what will. Blog listening social interaction sentiment' We stay positive most of the time and focus on hitting objectives. Often we’re met with the dissent of “what if” or “are you sure?”

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Study Sentiment Content Marketing 172

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks. Have you ever shared an article with your best friend via WhatsApp?

Forums 62

Forums Reddit Analytics Sentiment 62

Keyhole.co

FEBRUARY 13, 2024

Customer insights As a micro-blogging platform, Twitter is ideal for opinionated individuals to express their views. Being a community-based platform, Twitter audiences collectively engage with trend-based content they like and relate to. You must also identify pain points your content strategy missed out on.

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Twitter Sentiment Microblogging Hashtag 59

Sprout Social

OCTOBER 31, 2023

Prompts enhance the efficiency of an AI platform so it processes data more efficiently to derive valuable insights and generate engaging content. Also, ideate and draft compelling content such as product descriptions, web articles and social posts. Creative prompts can also be used to create content to mimic a certain writing style.

Tools 99

Tools How To Sentiment Training 99

Sprout Social

JANUARY 23, 2024

The play: As Auntie Anne’s demonstrates, the best community engagement content costs $0. But it does require: Giving your content a human touch. Like most Independence Village content, this video is wholesome, fun and illustrates the life-enriching culture of their communities. Allow them to shine in your social content.

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Report Brands Library Sentiment 110

Convince & Convert

NOVEMBER 30, 2023

Create a separate alert to get notified of your brand’s mentions with positive sentiment and collect those updates for future reference when you are fine-tuning your ad copy or looking for new ideas to position your brand when advertising on social media. All in all, the platform is everything you need to create a smarter targeting strategy.

Advertising 105

Advertising Social Media Strategy Tools 105

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Oktopost

MARCH 7, 2022

Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Social listening also helps you keep tabs on the social media sentiment toward your company and products. Sentiment Analysis. Why Social Listening is Important. What tools they are using.

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B2B Sentiment Analysis Reputation 155

Social Media Strategies Summit

FEBRUARY 24, 2021

Social listening can cover the whole of the web, often focusing on sites like blogs and forums alongside social media. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Demonstrating this, software company Cloudera relies on social media listening to gauge audience sentiment. Source: Sprout Social.

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Social Media Strategy Sentiment Marketing 147