Almost Savvy

MAY 3, 2009

Who doesn’t have a blog these days? Many people started a blog way back when, but may have since abandoned them for other pursuits. Blogging provides a simple,?yet yet powerful platform to build a brand, control one’s online reputation?and What is your take on blogs? Let the blog-o-rama begin! (I

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Reputation Conference LinkedIn Lijit 154

Josh S Peters

JULY 24, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Business , Social Media » People, Brands, and Social Media at the Orsm09 People, Brands, and Social Media at the Orsm09 Written on July 24, 2009 by Josh Peters in Business , Social Media 0 Comments - Leave a comment!

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Social Media Brands Meeting Retail 100

Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. As someone who is required to monitor your brand, there will never be a day when all is quiet.

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Social Media Marketing Digg Consultant 221

Josh S Peters

MARCH 16, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » ORM , SEO , Social Media , Strategy » What’s THE most important part of Online Reputation Management (ORM)? What part of online brand management is the most important? PR Who is already handling your brand’s image?

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Reputation Press Release SEO Lijit 209

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. If you get a chance, please check out the white paper.

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Hitwise Content Blogger Consultant 117

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.

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Social Media Strategy Consultant Web 2.0 151

Almost Savvy

MARCH 4, 2010

Reply So Many Blogs to Follow, How to Decide? a photographer and she mainly follows photography blogs. Right now I am following blogs, tweets and Facebook Fan Pages about marketing, women’s issues and writing (professionally). At top of page, there is a “Create New List&# button. There are several different [.]

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Organization Facebook How To Lijit 245

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. Compendium is a uniquely powerful blogging platform because it creates separate, “compended&# blogs for each keyword. That’s it.

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Social Media Strategy Tourism Social CRM 142

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. There are blogs, forums, quizzes, polls, and sisterhoods (micro communities based on women’s life stages like “caregiver&# or “widow wise&# ).

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Social Media Case Study Strategy Study 126

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. To paraphrase Tina Turner , we don’t need another acronym.

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Social Media Social CRM Strategy Consultant 123

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Filed under Inside-Out Thinking , Successful Blog |. -->. Ironically, it’s probably the total opposite of direct marketing (no call to action right from the get go), but probably the most helpful thing if you do want to get into direct marketing… Sphunn it! Why all the Fuss about Blogs in Marketing Strategies?

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Net Neutrality Plaxo Directory Influencer 240

Convince & Convert

MAY 13, 2010

I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Blog Have a Long Tail Is Social Media Too Big For Its Britches?

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Social Media Strategy Social CRM Consultant 153

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

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Social Media Strategy Consultant B2B 150

Almost Savvy

NOVEMBER 7, 2009

A key part of a successful social media business strategy is identifying those with influence and an interest in your brand, and then finding a way to engage them turning them into fans and evangelists. Have you seen examples of brands using social media well or others missing the mark? This strategy was definitely in play here.

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Social Media Lijit Reputation LinkedIn 145

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging.

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Social Media Strategy Consultant Blogger 141

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free. What would you do?

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Social Media Strategy Influencer Social CRM 149

Almost Savvy

SEPTEMBER 17, 2009

Oscar Del Santo´s last blog. ORM and the Dark Side: Astroturfing, Flogging and the Viral Marketing Campaign that never was Reply Irene Koehler says: September 18, 2009 at 3:32 pm You’re absolutely right. I think in the years to come we are going to witness many more amusing interactions of the kind depicted here.

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Social Networking Astroturfing Lijit LinkedIn 191

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

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Social Media Strategy Apple iPhone 114

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

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Social Media Strategy StumbleUpon Digg 269

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. One way to build a following and keep them involved is by deploying a fun, creative way for supporters to participate and share with online friends.

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CSR Social Media Strategy Consultant 138

Convince & Convert

FEBRUARY 15, 2010

A way for consumers to stay up-to-date with the brand, hear about special offers, and occasionally advocate to their friends. I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. Social network connectivity is becoming the post-modern email newsletter.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? What’s the Point?

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Metrics Strategy How To Tourism 132

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

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Brands Message Boards Travel Forums 133

Convince & Convert

SEPTEMBER 21, 2010

Then this is the blog post for you. What’s the soul of your brand. You may need to engage in some brand anthropology, and have an agency help you find your one thing. Are you ready to add some “Why&# to your “How&# ? What’s Your One Thing? Volvo = Safety. Apple = Innovation. Disney = Magic.

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Social Media Strategy Consultant Conference 167

Convince & Convert

MAY 4, 2010

Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances. I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies.

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Social Media Strategy Consultant ROI 116

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 160

Social Media Statistics Strategy Research 160

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. Several blog posts have foolishly been written about social media “killing&# email. The fee for up to 75,000 sent emails per month is just $99.97. link] Michael A.

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Social Media Marketing Social CRM Consultant 128

Convince & Convert

JULY 15, 2010

Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The blog was a failure because posts were not written on a regular basis. I often get an objection when the social elements of the program are introduced. Who’s Doing What?

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Social Media Consultant Strategy Organization 141

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). link] Tin Hang Liu RT @jaybaer Please Help Me Pick a New Look For My Blog [link] #SMM [link] Adam Sherk Looks like the polling is fairly split right now, which I guess shows that you've got three good variations.

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Disqus Social CRM Patterns Consultant 109

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Infomercials create brand-new categories by tapping into unexpected desires.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

APRIL 15, 2010

The very blog that you’re reading came out #1. Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. Is Your Company in the Content Marketing Industry? Gizmodo and other tech blogs. And guess what?

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Content Marketing Consultant Social Media 125

Josh S Peters

OCTOBER 16, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Free Twitter Seminar Free Twitter Seminar Written on October 16, 2009 by Josh Peters in Social Media 3 Comments - Leave a comment! The one thing we won’t be doing is talking about how to be a Twitter spammer.

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Twitter Lijit Knowledge Base eBook 100

Josh S Peters

JULY 22, 2009

The ORSM ( Outdoor Retailer Summer Market ) is a yearly event here in Salt Lake City and is a huge draw for outdoor enthusiasts and retailers alike. The reason I’m going (besides free stuff) is to find out what’s being done by these brands in the ways of social media and by a lesser extent internet marketing.

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Retail Social Media Lijit Startup 116

Almost Savvy

OCTOBER 28, 2009

Posted by Irene Koehler in Blogging , Social Media on October 28, 2009 | one response Me? What I blog about while I am at the conference will be partially up to you. I wish one day i can be a blogger for LeWeb too Yu-kai Chou´s last blog. In addition to me, there are two others invited from the United States.

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Blogger Lijit Reputation LinkedIn 145

Josh S Peters

SEPTEMBER 2, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » The ZizZazz incident The ZizZazz incident Written on September 2, 2009 by Josh Peters in Social Media 2 Comments - Leave a comment! So what does this have to do Social Media, Internet Marketing and Online Life?

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Energy Tumblr Posterous Lijit 150

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering. But then it gets even worse.

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Social Media Content Analysis Sports 120

Techipedia: Tamar Weinberg

JULY 21, 2009

Blogs can also convey information , share ideas , and chronicle important lifetime milestones. And if they don’t have a blog? Here’s some more food for thought: Every blog post or negative review costs you thousands of customers. Customer service is social, too. Situations like this appall me.

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Social Media Strategy Marketing Vimeo 153