Oktopost

JUNE 1, 2023

Without the right approach, leveraging social media can feel like a constant source of friction. Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Here’s how.

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Oktopost

OCTOBER 28, 2019

How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? . In reality, social media is the best possible place to establish a reputation for trustworthiness and expertise with both current and future customers. Maintain a Consistent Tone and Persona.

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B2B Brands Tips Notification 69

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust.

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Social Media How To Policies Authentication 125

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Social CRM: What Is It?

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Social CRM B2B How To Patterns 96

agora pulse

NOVEMBER 4, 2020

When you think of paid social, do you think of Reddit ads? Here’s a look at all the reasons why Reddit ads can be a secret ingredient in the social media manager’s mix. Let’s talk about paid social ads. Reddit Uses a Next-Cent-Bidder System. Next-cent bidder system.

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Reddit CPC CPM Cost 115

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? Fast, reliable and efficient customer service on social media is quickly becoming standard procedure. Rely on up-to-date experiences with social networks and community platforms.

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Reddit Hubspot API Reputation 104

Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it. They can be highly valuable for marketers!

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Social Media Management Social Media Tools Domain Name 246

Oktopost

FEBRUARY 19, 2019

Marketo was built with a focus on Salesforce CRM users, and to this day the majority of Marketo B2B. Social Media Management. Built-in social component, as well as integrations with Oktopost and others. Content Management System (CMS). Full feature pricing: $2,400. Starting price: $200.

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Hubspot API Metadata B2B 110

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

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Social Media Management B2B Social Media Hubspot 156

Oktopost

MARCH 31, 2021

Google found that 70% of B2B buyers and researchers increased their online video use. 71% of B2B marketers said they used video content in their strategy. Video marketing will be a cornerstone of an effective B2B marketing strategy in 2021 — here’s how to do it right. Source: ImpactPlus. Why Video Marketing.

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Video Marketing B2B Eventful 69

Keyhole.co

MARCH 11, 2024

Step #4: Develop a robust tracking and monitoring system To effectively track your progress, establish a systematic approach to monitoring your LinkedIn analytics. SocialBee SocialBee is a comprehensive solution for social media management and automation, catering to the requirements of both marketing teams and entrepreneurs.

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Template Templates Analytics LinkedIn 52

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

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Social Media Management Social Media Tools Hubspot 159

Oktopost

MARCH 23, 2020

B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. This is why automation of B2B marketing and sales activities appears inevitable. Social Marketing . Marketing Manager, Social Media Manager, PR Manager. Stakeholders. Email Marketing.

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Marketing Metrics B2B Software 98

Sprout Social

JULY 14, 2023

Siloed data and poor integration systems can frustrate teams’ efforts and hurt a brand’s productivity. B2B brands are improving revenue through smarketing. Inadequate data-sharing and integration According to LinkedIn State of Sales Report 2022 , 45% of salespeople say incomplete data is their biggest challenge.

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Collaboration Marketing Team Hubspot 77

Unmetric

JUNE 11, 2019

The solutions offered are comprehensive and essential to manage your social footprint. Their cross-channel integration makes it easy to manage all social accounts in one place. Some of its significant features that simplify social media management include scheduling, monitoring, and content curation.

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Analytics Tools Social Media Curation 125

Social Media Strategies Summit

FEBRUARY 18, 2021

You can effectively manage your social media accounts using social media management tools. Finding these social media trends and tips to leverage them useful? Keep reading to find out the best social media trends and ways in which you can use these. All the best!

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Trends Social Media Authentication Instagram 193

Socialmedia.biz

MARCH 25, 2021

Forward-thinking social sellers, digital marketers, and social media managers can benefit from the audience and awareness growth that hashtag marketing brings to the table. Any large event can be searched for and discussed using specific hashtags on social networks. The game was trending on every social network.

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Hashtag Brands How To Conference 78

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

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B2B Survey ROI Metrics 144

Oktopost

NOVEMBER 30, 2020

With multiple diverse platforms to target, intense competition, and jaded audiences, it’s not getting any easier out there for B2B marketers. B2B marketing campaigns need to be smart, focused, and tuned in to the needs of buyers if they expect to reach the key decision-makers who ultimately determine what their companies will purchase. .

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B2B Software Marketing Price 112

Hootsuite

FEBRUARY 18, 2020

This doesn’t mean that marketers should feel compelled to use Facebook or rule out other social media sites. For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. These marketers say LinkedIn generates more than two times as many leads than other social channels.

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Social Media How To HootSuite Discount 145

Kikolani

NOVEMBER 19, 2010

14 social media experts react to Facebook’s new message system – a look at how influencers feel about the change. Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. 7 social link building tips – how engagement can build links.

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Mashup Resources Digg Social Bookmarking 128

Oktopost

DECEMBER 18, 2023

Social media strategies aren’t just about acquiring new customers; they also involve nurturing relationships with existing customers and ensuring your followers remain engaged and interested in your brand. B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that.

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Software Communities Forums Hubspot 62

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. Social media management Not all brand marketing tools focus on social media. Best For: Oktopost is specifically designed for B2B businesses. Your business is unique, but do your brand assets reflect that?

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Brands Hubspot Marketing B2B 62

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch.

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B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch.

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B2B Software Social Media Survey 120

Oktopost

NOVEMBER 19, 2021

B2B buyers are well-informed and armed with incisive questions by the time they start talking to salespeople. If a discovery call is the first time you try to think of an answer to a B2B buyer’s question, you’re already too late. In fact, 35% of B2B sales content goes unsued by sales teams.

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Tools B2B Price Social Media Management 75

Buffer Social

NOVEMBER 30, 2016

Managing and measuring a successful social media program. About this course: “The Business of Social” is for businesses owners, marketers, and social media managers looking for ways to tie social media directly into real business growth objectives. Skill level : Beginner.

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Class Skills Social Media Marketing 40

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Social Media Management Tools.

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Tools Social Media Netvibes Lithium 170

Oktopost

JULY 20, 2023

While, once, it was capable of ‘covering all your bases’ when it came to monitoring points of contact with customers, these days so much of what we do when nurturing leads takes place on social media. This is done with social media management tools.

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Oktopost

JULY 26, 2023

That highway is called social media. With billions of users worldwide – and the majority logging into their platform(s) of choice every day – a prominent position offers B2B enterprises the opportunity to see an unprecedented influx of fresh, quality leads entering the funnel.

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Conversation Social Media B2B How To 62

Techipedia: Tamar Weinberg

AUGUST 2, 2011

I took the opportunity to contact some of my esteemed friends and colleagues who are experts in their field and asked for their advice on their favorite little known social media secret and social media tools, including their own if they had them. Here’s what they told me: Shannon Paul. Kristi Hines. Jay Berkowitz.

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Tools Tips Marketing Social Media 277

Oktopost

OCTOBER 23, 2023

Yet, amid the myriad complexities you face as a marketer, one significant barrier stands out: the ability to distinguish and effectively track the sources of leads within Customer Relationship Management (CRM) systems. 61% of marketers rank lead generation as their greatest challenge in 2023.

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How To Team Campaign System 62

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three.

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Social Media Radian6 Strategy SM2 155

Hootsuite

AUGUST 6, 2021

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. 4 things you can do to better support your social team.

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HootSuite Marketing Social Media Management Skills 130

Sprout Social

MARCH 22, 2021

That’s why we were thrilled when Drift’s Social Media Manager, Pat Timmons , agreed to share some insider insights with us so we could deliver strategic advice straight from the source. If your brand is looking to step up your social game, take notes (especially if you’re a B2B technology company). Keep it helpful.

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Film Team B2B Newsletter 120

Hootsuite

JANUARY 23, 2024

Hootsuite’s Social Trends Report finds that change in usage is driven by a renewed focus on ROI. Especially those focused on B2B sales. If you use blackhat strategies to game the system, you risk having your account restricted or even shut down. And LinkedIn is the top platform for B2B marketers worldwide.

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LinkedIn Tools HootSuite Marketing 84

Hootsuite

JULY 17, 2019

Social media marketing is crucial: Nearly one in every two people on the planet has a social media account—and that figure is growing. But remember, your social media budget should be one piece of a larger marketing pie. B2B Services: 20.5%. 6 components to include in your social media budget.

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Social Media HootSuite Social Media Management B2B 111