Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Another 4.1%

B2B 154

B2B Research Twitter Marketing 154

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. Easy, but wrong — because with the right strategy, Facebook is a viable channel for B2B marketing. Are Facebook Ads Right for B2B? What Are Facebook Ads?

B2B 118

B2B Facebook How To Campaign 118

Oktopost

FEBRUARY 21, 2022

Aliza Hornstein, Social Media Manager at WalkMe, goes Behind the Post to reveal the formula for humanizing B2B social media. Aliza Hornstein , lead social media manager at WalkMe , goes Behind the Post to share some initiatives she’s rolling out to humanize B2B social and foster community.

B2B 80

B2B Social Media Social Media Management Apple 80

Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. The new habits we’ve learned aren’t going to evaporate the moment we conquer the virus. B2B marketing has felt these shifts as much as any other field.

B2B 136

B2B Social Media Strategy LinkedIn 136

Oktopost

MAY 23, 2022

Helen Hauck on employee advocacy, personal branding, and humanizing B2B. What are the challenges that come with taking over a brand’s social and running an employee advocacy program? She joins the show to share her insights, challenges, and lessons learned from her 1st-year full-time in social. Episode Summary. Meet Helen.

B2B 62

B2B Social Media Management Apple Authentication 62

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast? 4 Reasons to Include Podcasting in Your B2B Content Marketing Strategy.

B2B 62

B2B Marketing Apple Hosting 62

Oktopost

JANUARY 10, 2022

Jen helps uncover why it’s crucial to have a social strategy, why brands don’t need a crazy active presence on every social network, and how to break through the social media noise to reach your customers and buyers. Behind the Post is a podcast by Social Media Managers, for Social Media Managers.

Social Media 158

Social Media B2B Social Media Management Hosting 158

agora pulse

NOVEMBER 21, 2016

With adoption of social media marketing at an all time high and fans requiring constant attention, both B2B and B2C companies are finding it necessary to hire an entirely new marketing role, one that didn’t even exist 10 years ago — the social media manager. Click To Tweet. Integration.

Social Media Management 60

Social Media Management Social Media Applications Analytics 60

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Oktopost

MARCH 7, 2022

Meryoli Arias, Social Media Manager at Chili Piper , goes Behind the Post to uncover the truth behind Chili Piper’s massive social success. Host, Olivia Messina and Meryoli dive into Instagram Reels and TikTok for B2B. Behind the Post is a podcast by Social Media Managers, for Social Media Managers.

Social Media Management 118

Social Media Management Apple Journal Hosting 118

Oktopost

APRIL 14, 2022

In this episode, Olivia Messina is breaking down how social media managers can build their employer brand in a meaningful and authentic way. Olivia Messina is Oktopost’s Social Media and Community Manager. She also hosts Oktopost’s B2B social media podcast, Behind the Post.

Social Media 69

Social Media Social Media Management B2B Apple 69

Oktopost

JUNE 6, 2022

Most B2B organizations have nailed the lead generation and conversion pieces of the sales cycle. Stopping by the Behind the Post podcast is Bev Barnett , Senior Customer Advocacy Manager at Workday. Behind the Post is a podcast by Social Media Managers, for Social Media Managers.

Social Media Management 69

Social Media Management Apple B2B Meeting 69

Oktopost

JULY 29, 2022

In this tell-all episode of Behind the Post, Host Olivia Messina is joined by a social media expert with over a decade of social media experience! Jessica Kalbarczyk , Senior Social Media Manager at Corel , takes the hot seat to discuss strategy, employee advocacy, and community. Meet Jessica.

Community building 62

Community building Communities Tourism Social Media Management 62

Oktopost

OCTOBER 28, 2019

How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? . In reality, social media is the best possible place to establish a reputation for trustworthiness and expertise with both current and future customers. Maintain a Consistent Tone and Persona.

B2B 69

B2B Brands Tips Notification 69

Webbiquity SMM

MARCH 22, 2018

Particularly for complex topics or B2B technology content marketing , it often makes sense to bring in outside expertise. Update Your Page With The Latest News. Follow the relevant blogs and news keywords, and share news that matters to your audience. There are plenty of social media management tools to help you do this.

Tips 191

Tips Facebook B2B Review 191

Oktopost

DECEMBER 22, 2019

Awario includes dedicated features for influencer marketing and reputation management, and its users have lots of positive things to say about how it facilitates market research and customer engagement. Oktopost specializes in social media management for B2B companies. Best of all, Google Trends is free.

Tools 116

Tools B2B Sentiment Notification 116

Oktopost

MAY 20, 2021

We have talked about how to pilot and launch B2B employee advocacy on numerous occasions – in our blog posts , podcasts , webinars , and one-on-one sessions with our customers. So you probably already know the steps to successfully kicking off social advocacy (if you’re still not sure, click the links above!).

B2B 118

B2B Policies Social Media Management Groups 118

agora pulse

NOVEMBER 30, 2020

Check out our tips and tricks for social media managers to start their content marketing efforts. Despite this encouraging research from the Content Marketing Institute, more than 10% of B2B businesses don’t use content marketing as part of their marketing strategies (and too many B2C businesses don’t use it either).

Content 182

Content Marketing How To Social Media Management 182

Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

agora pulse

NOVEMBER 4, 2020

When you think of paid social, do you think of Reddit ads? Here’s a look at all the reasons why Reddit ads can be a secret ingredient in the social media manager’s mix. Let’s talk about paid social ads. This is all good news. If you bid $0.75

Reddit 115

Reddit CPC CPM Cost 115

Keyhole.co

MARCH 9, 2023

Hootsuite Hootsuite is one of the longest-standing and most popular social media management platforms. While it’s best-known for its social media publishing features, it does possess a suite of social listening features, branded as Hootsuite Insights Powered by Brandwatch.

Tools 84

Tools Sentiment Hubspot Price 84

agora pulse

DECEMBER 9, 2020

Although the absolute perfect time to share content doesn’t exist, with some research and testing, you can find the best times for your brand to post on social media. For social media managers, publishing content that fails to generate likes, shares, or clicks is a worst-case scenario. Use a social media tool.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Oktopost

JULY 6, 2023

That’s old news, Copernicus. These days, and for a while now (a while in internet terms, anyway), the very center of the universe has been social media. Your mind is probably going to the B2C brands that have made a splash on the socials but, in B2B, the landscape is just as productive and just as fruitful.

Publishing 62

Publishing Social Media How To B2B 62

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Sprout Social

MAY 25, 2022

Have you test-driven the Sprout Social Salesforce integration yet? There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Social media and customer relationships go hand in hand. The good news? This rings true for B2B and B2C alike.

Team 110

Team B2B Platform Analytics 110

agora pulse

DECEMBER 23, 2020

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when you need to master a new-to-you social platform or develop your skills? Ultimate Guide to Social Media Marketing | Mike Allton, Amanda Robinson, and Stephanie Liu.

Skills 195

Skills Social Media Marketing Influencer 195

Unmetric

OCTOBER 25, 2019

Falcon.io , a subsidiary of Cision , is a leading player in the social media space, providing its global customer base with a platform to manage their social media listening, engaging, and publishing requirements. This is great news for customers of both Unmetric and Falcon.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Visually SM

JULY 6, 2020

Through social media, your company’s followers can be alerted about sales and new products, get to know the people working behind the scenes, get exclusive tutorials and tips about the products and solutions you sell, be shown relevant market data and news, and so on. On social media, things are lightning-fast.

Social Media 130

Social Media Content How To Marketing 130

Hootsuite

MARCH 11, 2020

Great news for brands targeting high-paying customers. It’s part of the reason why 58% of B2B marketers prefer LinkedIn ads compared to other social organizations. Another reason could be that 80% of B2B leads generated on social media come from LinkedIn. 30,000-$49,999: 20%. 50,000-$74,999: 24%.

LinkedIn 138

LinkedIn Social Media Marketing HootSuite 138

Webbiquity SMM

MARCH 15, 2018

As a social media content curation and scheduling tool, its aim is to help you find quality content to share on your profile. Perfect if : you want a tool for all your social media management , work with a team, or post a lot of content. appeared first on B2B Marketing Blog | Webbiquity.

Social Media 234

Social Media Tools Software Curation 234

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is the best aspect of being a social media manager?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Sprout Social

JANUARY 9, 2024

NLP is pivotal to accurately analyzing social media listening data, customer reviews, blogs, news articles and other text-based data, including numbers and emojis. Business monitoring AI analytics can analyze data in news articles, forums like Reddit and social conversations simultaneously, on both your brand and competitors.

Analytics 113

Analytics Sentiment Analysis Patterns 113

agora pulse

JANUARY 22, 2021

Social media managers often overlook these important Instagram features. As a social media marketer, it’s been incredible to watch Instagram flourish over the past few years, evolving from a simple (if popular) photosharing app to become one of the most popular social media marketing sites on the market. .

Features 124

Features Instagram Hashtag Social Media Management 124

agora pulse

DECEMBER 26, 2016

How do you choose what social media news you read each day? With a gazillion social media marketing blogs out there, you could easily spend hours a day reading best practices posts — and getting a crazy headache in the process. Courier-Journal Media. It touches on social (ie.

Social Media 124

Social Media Curation Journal SEO 124

Sprout Social

MARCH 12, 2020

Listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage. Brands often try to tie into what’s trendy for the masses and make it work for their brand, but social t rends are not a one size fits all kind of thing.

Data 101

Data Skills Meme Social Media Management 101

Social Media Strategies Summit

APRIL 21, 2023

Read on for expert insights from: Saad Khan , Brand Social Lead, Shopify Eric Aaberg , Head of Social Strategy, TGR Creative Brittany Cabriales , Head of Social Media, GoFundMe Dylan Doyle , Assistant Director, Social Media, EY Canada What Is a Trend, Anyway? Trends mean different things to different brands.

Conversation 130

Conversation Brands Authentication Trends 130