Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social.

B2B 110

B2B Social Media Marketing Survey 110

Convince & Convert

JULY 23, 2014

Consumer brands have long understood the importance of using video content as a marketing tool to deliver key messages to their audiences and to build brand affinity. Video marketing has been growing among B2B organizations as well. Although four out of five B2B marketing professionals reported.

B2B 165

B2B Research Video Marketing 165

Oktopost

OCTOBER 30, 2019

Episode two of our podcast, B2B Marketing Now, was posted last week and we learned so much about video for B2B marketing creating this episode. We invited Paul Carpenter to educate us on the value of video for B2B marketing, covering the why and how with video programming. Consideration.

B2B 89

B2B Video Marketing Module 89

Oktopost

AUGUST 26, 2019

85% of internet users in the United States report watching at least one online video per month on any device. More than half of surveyed marketing professionals believe that videos provide the best return on investment of any media format available to them. So, why are B2B marketers lagging behind? That’s great!

B2B 111

B2B Video Strategy Marketing 111

Oktopost

JULY 5, 2017

How can you measure and demonstrate the true impact of your B2B social media marketing efforts? In its 2016 Report Metrics That Matter for B2B Marketers, Forrester surveyed a large number … What’s next?

B2B 109

B2B Metrics Social Media Marketing 109

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 126

Examples Influencer Campaign Marketing 126

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report ). As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#.

B2B 185

B2B Trends Marketing Technorati 185

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Should you use a dedicated B2B webinar software? What are webinars?

B2B 98

B2B Platform Price Software 98

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Buffer Social

JANUARY 16, 2018

The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes. The report shows us how marketers, from businesses of all sizes, are approaching social media marketing. – State of Social 2018 full report. Ready to jump in?

Report 111

Report Data Social Media Research 111

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. What is intent-based marketing? What are the benefits of intent-based marketing? What is Intent-Based Marketing?

B2B 88

B2B Marketing Paid Search Buy 88

Convince & Convert

OCTOBER 29, 2015

The battle between quality and quantity seems to occur over and over in our lives, especially for B2B marketers. Since we are marketers, let’s focus on leads. What B2B Marketers Value in a Lead Gen Strategy. B2B marketing is all about generating leads. That’s right. Quality Over Quantity.

B2B 60

B2B Marketing Survey Metrics 60

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second. The Biggest Question.

Report 191

Report Social Media B2B Newsvine 191

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 106

Influencer Marketing Collaboration ROI 106

Digimind

NOVEMBER 5, 2019

In the 2019 Social Media Marketing Industry Report , Social Media Examiner surveyed over 4,800 B2B and B2C marketing managers from Australia, Canada, India, United Kingdom, and the United States of America, about how they use social media in their marketing strategies.

Industry 43

Industry Social Media Report Strategy 43

Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Reports show social listening is considered a “key planning element” by 82% of professionals. What do you need for better customer retention?

Sentiment 142

Sentiment How To Analysis Trends 142

Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Posts on LinkedIn: Then Versus Now. Product Pages.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing 62

Marketing Survey Skills How To 62

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 105

Analysis Sentiment Marketing How To 105

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. What is a Demand Generation Tool?

Tools 62

Tools B2B Hubspot Analytics 62

Hootsuite

MARCH 11, 2020

While that number is actually low when compared to Facebook ( 88% ) or YouTube ( 70% ), it’s still important that marketers make sure to optimize their content (e.g. They’re also a prime market due to their high-purchasing power and early-career status. 57% of LinkedIn users access the site using mobile devices. Source: Digital 2020.

LinkedIn 138

LinkedIn Social Media Marketing HootSuite 138

Sprout Social

MAY 18, 2022

By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” Sprout’s employee advocacy software Bambu offers reports like this and much more. To get the most out of your content, look at what other B2B buyers are using for distribution. Prospect referrals.

Metrics 137

Metrics B2B Software Social Media 137

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Brand surveys. Unfortunately, these surveys take weeks (if not months) to design and distribute.

Strategy 131

Strategy Brands Hubspot Survey 131

Webbiquity SMM

JANUARY 19, 2016

Image credit: The CMO Survey. And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow.

Social Media 100

Social Media Marketing Survey Metrics 100

Oktopost

JUNE 19, 2020

Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. Use a social media marketing platform to “listen” for company mentions, taking brand sentiment into account.

Company 124

Company B2B Loyalty Survey 124

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). In fact, 81% of socially engaged sellers in the financial services industry report increased business prospects.

Reputation 125

Reputation B2B Guidelines Policies 125

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. And that’s where marketers can save the day. Again, the average B2B buyer’s journey is growing longer. What is sales enablement, anyway? Blog posts.

Data 117

Data Marketing How To Collaboration 117

Buffer Social

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

Social Media 101

Social Media Authentication LinkedIn B2B 101

The Realtime Report

NOVEMBER 12, 2021

What Are The 5 SaaS Marketing. Without a doubt, ensuring you tick all the boxes and cover yourself from all angles during SaaS application marketing is quite hard. Marketing a startup without experience is a lot of work. This article discusses five key SaaS marketing mistakes to avoid for successful marketing.

Marketing 91

Marketing Startup SEO Applications 91

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

JANUARY 3, 2024

The impact of AI is top of mind for marketers. The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries.

B2B 140

B2B Research Influencer Marketing 140

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Oktopost

JUNE 17, 2020

It’s not so much the actual selling, so don’t go thinking that AI chatbots are going to be closing your B2B deals for you anytime soon. According to a recent survey , the average sales rep spends just over a third of their work hours actually prospecting, meeting, and following up with leads. Many of these tasks could be automated.

Tools 98

Tools Hubspot B2B Price 98

The Realtime Report

APRIL 11, 2019

The question that small businesses face, though, is whether to invest in paid social media marketing: Can you pay your way to social media success? Use this article to consider the benefits of paid and organic social media marketing and how to combine them to earn engagement and growth through social media.

Small Business 133

Small Business Organization Social Media Authentication 133

The Realtime Report

OCTOBER 3, 2012

The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. In general, CMOs surveyed expressed a high opinion about the value of social data. Over 82% believe that social data has a “measurable impact on brand awareness.”

Bazaarvoice 184

Bazaarvoice Data Influencer Survey 184