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Content Strategy Tips from Top B2B Brands

Writtent Blog

Building a small business content strategy is hard work, but it’s probably about to get much harder. Don’t Be Like Your Competition Image source How do you draw the attention of Cimation’s target buyer personas , oil and gas engineers? Breaking the status quo should play a role in any small business strategy.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Social

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question.

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The complete guide to B2B SEO

Sprout Social

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO?

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Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent Blog

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. How do you draw the attention of Climation’s target buyer personas , oil and gas engineers? About a year ago, the B2B company promoted their process automation services for energy companies with a high-energy offer.

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B2B Blogging Trends for 2011

Webbiquity SMM

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Share this on Bebo.

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Blogging for your small business

Lucy Hall

What are the benefits of blogging for your small business? First check out these pretty powerful stats about blogging: According to Hubspot : B2B marketers that use blogs receive 67% more leads than those that do not. With those stats in mind you can't ignore the power of blogging for your small business.

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How marketing automation empowers your team, and whole org

Sprout Social

A small business segment will have different needs than mid-market or enterprise. Search ads that display when certain keywords or search terms are used in search engines. Examples include Sprout Social, Hubspot, Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement and Zapier.

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