Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Share the right content on the right social media network. Offer consumable content …. And long-form content.

Content 124

Content Brands Findability Marketing 124

Buzz Marketing for Technology

MARCH 2, 2010

Over the last few years of writing this blog I have talked a lot about the virtues of creating a steady stream of content that is consistent in its frequency to bring people back to your site time and time again. Related posts: B2B Marketing Content: Lure or Lasso? Tweet This! Share this on Facebook. Share this on Linkedin.

B2B 206

B2B Engagement Marketing Sentiment 206

Writtent Blog

JUNE 19, 2013

However, is the network a viable tool to promote content in the B2B realm? Behind every great piece of content marketing is a lot of effort and elbow grease. Content creators are tasked with conceptualizing, outlining, writing, editing, optimizing, and publishing; often multiple times daily. Sure, but it’s a bit harder.

B2B 95

B2B Content Curation Hubspot 95

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. Topics covered range from content marketing usage to consumer preferences, and far beyond. 93% of B2B marketers use content marketing, a 2% increase over 2012.

Content 110

Content B2B Hubspot Marketing 110

Writtent Blog

APRIL 2, 2014

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. This fact has created an interesting playing field for content-minded professionals. Many of these eBooks were tools I’ve used myself for education and improvement. Content Marketing Made Easy.

Resources 99

Resources Content Case Study eBook 99

Buzz Marketing for Technology

JANUARY 11, 2011

They spend all of the effort to get the page perfect and have it be in compliance with their corporate guidelines but they have no real plans for how they are going to grow their base of Fans with rich engaging content. It occurs to me my definition of content often differs from their definition of content.

Feed 264

Feed Feedly News SEO 264

agora pulse

NOVEMBER 10, 2020

Get the ebook “SMART Goals for Social Media Strategy.” With BrandMentions, you can research and grow your audience, simplify influencer outreach, and gauge the success of your content and social media marketing campaigns. BuzzSumo is a monitoring and research tool that tracks content performance. BrandMentions.

Analytics 179

Analytics Social Media Tools Price 179

Writtent Blog

JUNE 24, 2013

It’s so easy to get caught up in content envy. Big companies worldwide are gaining attention, fans and customers for quality content efforts. Being able to engage your customers with content that’s perfectly attuned to the times is how marketing should be done. Currently, his company is the largest of its kind in the world.

Small Business 93

Small Business Strategy Content eBook 93

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. The Answer: create and share good content.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Writtent Blog

FEBRUARY 20, 2014

The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. Today, your typical brand is investing in original articles, social media, blogs, eBooks and more. Audience is drowning in poor quality content these days. Customer Interviews.

Content 104

Content Marketing Screencast Tumblr 104

agora pulse

MARCH 1, 2021

Bonus: Free SMART Strategy Ebook. A lead is any person who indicates interest in a company’s product or service in some way, shape, or form,” according to Hubspot. By giving Agorapulse your email address, you’ve expressed an interest in them and their content. Publish downloadable gated content like ebooks and whitepapers.

How To 174

How To Hashtag LinkedIn Newsletter 174

Writtent Blog

OCTOBER 17, 2013

35% of firms in the US outsource some component of their work, and 44% of B2B companies are currently working with outside contractors on content marketing. In other words, if you’ve consumed branded content in the last week, there’s a pretty good chance it was the result of content outsourcing. Content Offer Creation.

Types 78

Types Content Marketing eBook 78

Writtent Blog

MAY 21, 2013

You can’t escape having a content style guide for very long. While it’s easy to share standards between one or two content marketers, it’s very hard to scale without a system in place. What is a Content Style Guide? Even the world’s most brilliant writers can’t deliver relevant web content unless they know their audience.

Content 96

Content Tools Marketing Hubspot 96

Writtent Blog

JULY 18, 2013

Visual content marketing has never mattered more, particularly in an era where consumers are increasingly savvy, connected and crunched for time. Invest in smarter visual content assets, which are mobile-optimized, relevant or real-time, and potentially gamification elements. Break through a cluttered content landscape.”.

Content 95

Content Marketing Meme Hubspot 95

Webbiquity SMM

MAY 10, 2011

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Promote white papers / eBooks / reports for lead generation. Promote your “evergreen&# content and assets.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Writtent Blog

FEBRUARY 6, 2014

The solution to your problem might be business blogging – or creating more content if you’re already on it. HubSpot research has found that 93% of brands using outreach that includes business blogging see fast returns on website visitors: image credit: HubSpot. It’s the single most-effective way to. Improve your SEO.

Hubspot 85

Hubspot FAQ SEO ROI 85

Buffer Social

JANUARY 25, 2017

Finding a copywriting formula (or two) that works for you can be a great productivity boost and also improve the quality of the social media content you publish. Research has found that social media posts with images receive more engagement and 43 percent of consumers want to see more videos content in the future.

Social Media Management 40

Social Media Management Skills Social Media Hubspot 40

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Relationship-based sales.

B2B 186

B2B Social Media Review eBook 186

ProBlogger

MARCH 25, 2012

This guest post is by Magdalena Georgieva of Hubspot. A number of image-based platforms out there, including Pinterest, Instagram, and SlideShare, have already made a strong statement about how visual content can impact business results. ISSUU is another website that hosts visual content, such as magazines, ebooks, and other documents.

Hubspot 48

Hubspot Marketing eBook Foursquare 48

Writtent Blog

JULY 16, 2013

Have you heard that 90% of companies are using custom content for marketing? Or that consumers believe that blogs are the most useful form of content ? Google and other major search engines associate fresh content with authority. In fact, businesses that blog generate 97% more inbound links: Image credit: HubSpot.

Sysomos 88

Sysomos Hubspot SEO ROI 88

Webbiquity SMM

MAY 31, 2022

There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Guest post by Eduard Klein.

B2B 250

B2B LinkedIn Strategy Marketing 250

Writtent Blog

DECEMBER 22, 2013

This well-respected and massively-attended conference plans to feature Rebecca Corliss of HubSpot, Jim Newcomb of Boeing, and a host of other bright minds from major brands covering everything you need to set, reach, and measure your social media goals. Intelligent Content Conference – February 26-28, 2014.

Conference 60

Conference Marketing Education Hubspot 60

Rebekah Radice

FEBRUARY 1, 2016

From content to promotion, creating a blog that gets noticed takes time. If you started your blog with a loosely defined plan, then what you have is an erratic content strategy at best. Content is a constant and gaining customer attention is at a premium. Write Audience Specific Content. There’s no doubt about it.

How To 114

How To List Social Media SMS 114

Webbiquity SMM

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Social Media 232

Social Media Hubspot B2B Marketing 232

Writtent Blog

JULY 17, 2013

To stand out amidst the noise in an era where 91% of marketers are creating custom content, it’s critical to invest in relevant information. In fact, a recent eMarketer study cited targeting content as a top priority for 47% of savvy companies. If you’re a B2B company, how big are the companies you’re trying to acquire?

Sample 99

Sample Samples Research Company 99

Webbiquity SMM

DECEMBER 30, 2014

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. What role does visual content play?

Content 194

Content Tips Marketing B2B 194

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 191

B2B Strategy Marketing Buy 191

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Based on specific criteria, normally actionable takeaways and evergreen content, I review the content and post it here to share with Techipedia readers and new visitors. The content is typically introductory but occasionally more intermediate/advanced, so there’s a mix that should work for everyone. Social Media: General.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

ProBlogger

JULY 16, 2014

Look at tech companies, larger retail shops, tourist attractions like museums and galleries, B2B service companies – these are the types of firms that might employ a blogger. The type of marketing software a company uses can also provide a clue as to their content needs. Check out their website – do they have a blog?

Applications 42

Applications Tips Sample Samples 42

Convince & Convert

MARCH 18, 2016

Uberflip solves a really important problem for a marketer, which is that content marketing in particular is getting crazy, everybody’s doing more and more of it. All the research says that 70% of marketers are creating more content this year than ever before. And so how does that content actually get merchandized?

Marketing 60

Marketing Content eBook Joomla 60

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

LinkedIn 209

LinkedIn Tips Hubspot B2B 209

Convince & Convert

JANUARY 29, 2016

There’s no sure-fire way to ensure that the content you create will convert. Focus on segmenting everything that comes next (promotion, paid ads, landing page content, etc.) Once you figure out which offer resonates with your audience, test variations of the landing page graphics and content. There Is No Magic Formula.

Strategy 60

Strategy Hubspot ROI B2B 60

Webbiquity SMM

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. Is your Content Boring?

Content 60

Content B2B Marketing Hubspot 60

Techipedia: Tamar Weinberg

MARCH 24, 2010

I’m a content/podcast producer, so I’ve spent literally hundreds of hours talking and writing about the types of movies (and other products) I love. Danny is currently Chief Content Officer of Third Door Media which operates the Sphinn social news site and organizes the popular Search Marketing Expo conference series.

Influencer 278

Influencer How To Press Release Blogger 278

Convince & Convert

JULY 15, 2016

Adding an element of interactivity to your content can improve your results by up to 5x. SnapApp makes building interactive content as simple as possible —no running to IT or other departments, no steep learning curve, just a marketer-friendly interface you can dive right into. Look, so many of us are making content.

Content 104

Content How To B2B Questions 104

Convince & Convert

MARCH 24, 2016

Creating high-quality content is critical to content marketing success. With more than 2 millions blog posts published every day, you need a way to make your content stand out. But you’re probably wondering, “How do I create high-quality content that drives traffic and engagement?” David Ogilvy.

Content 60

Content Template Templates Statistics 60

Buffer Social

MAY 20, 2019

Here’s a n example of how this might look for someone with a depth of skill in content: 7 skills top social media managers share. Finding a copywriting formula (or two) that works for you can be a great productivity boost and also improve the quality of the social media content you publish. Copywriting.

Social Media Management 82

Social Media Management Skills Social Media Hubspot 82