Writtent Blog

JULY 10, 2013

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ).

Statistics 108

Statistics Mobile comScore Marketing 108

Writtent Blog

APRIL 25, 2013

3) Companies that blog have 97% more inbound links. Tweet (Source: Hubspot ). 5) 92% of companies who blog multiple times per day have acquired a customer from their blog. Tweet (Source: HubSpot ). Tweet (Source: HubSpot ). 7) B2B marketers who use blogs generate 67% more leads than those that do not.

Statistics 111

Statistics Hubspot comScore Sysomos 111

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

NOVEMBER 12, 2012

Anything about your company or products that appears somewhere online—whether owned, earned or paid content—contributes to your web presence. A content marketing strategy can leverage all story channels (print, online, in-person, mobile, social, etc.).” Inbound Marketing. Online Marketing. Internet Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Keyhole.co

NOVEMBER 29, 2023

The only time they watch mobile is in the morning before leaving for school and after returning from school in the evening. After surveying 1200+ marketers, Hubspot says this: 6-9 p.m. in creating engaging and effective content for various SaaS companies. She likes researching topics related to B2B and SaaS. to 6:00 p.m.

YouTube 59

YouTube Analytics Analysis Engagement 59

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 90% of companies with 100 or more employees use social media in their marketing mix. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. Increase use of video marketing?

Social Media 229

Social Media Hubspot B2B Marketing 229

Writtent Blog

SEPTEMBER 3, 2013

If your company hasn’t established outstanding customer service or learned how to create great product, your inbound marketing efforts could be nothing more than noise. There was an audible gasp when HubSpot Co-Founder and CTO Dharmesh Shah opened his keynote presentation with a slide that read “inbound marketing is not the answer.”

Conference 72

Conference Marketing Hubspot Metrics 72

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Relationship-based sales.

B2B 185

B2B Social Media Review eBook 185

Buffer Social

NOVEMBER 30, 2016

How power is shifting from companies and brands to consumers. Offered by : HubSpot. Created by : HubSpot. About this course: HubSpot’s Inbound Marketing Certification is full of super actionable, hands-on learning material that allows marketers to take their general inbound marketing know-how to the next level.

Class 40

Class Skills Social Media Marketing 40

Webbiquity SMM

MARCH 13, 2018

B2B companies of all types, including IT and medtech firms, have embraced Facebook. Business executives and marketers no longer ask about if their company should have a Facebook presence, but rather how to best utilize the platform. HubSpot ). HubSpot ). Even defense contractor Lockheed Martin has a Facebook page.

Facebook 141

Facebook Hubspot Statistics B2B 141

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Social Media Strategies Summit

NOVEMBER 18, 2022

Provided you’ve got a Business or Creator account, you can access all the audience insights you need via the menu on your profile page within Instagram’s mobile app. LinkedIn is the only B2B-dedicated platform in our roundup. Company size. Regarding B2B lead generation, LinkedIn is in a class of its own. Image source.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Meghan Biro. MeghanMBiro. Liz Bonilla.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter.

Statistics 50

Statistics Social Media B2B Hubspot 50

Sprout Social

JANUARY 30, 2020

This signals a massive window of opportunity for SaaS companies looking to stake their claim. This includes actionable tips and tactics your company can roll out to drive demos and subscriptions ASAP. In short, SaaS companies are looking to acquire and retain customers for the long haul – years at a time. Hey, good question!

Strategy 100

Strategy Marketing Case Study How To 100

Sprout Social

DECEMBER 20, 2023

Oktopost Oktopost touts itself as a tool best suited for B2B companies looking for a full social engagement suite. Their “banned keywords” function assures everyone is adhering to brand voice and company standards. Source: HubSpot) 7. Source: Buffer) 4. Pricing: Custom pricing based on customer needs.

HootSuite 112

HootSuite Brands Price Collaboration 112

Convince & Convert

MAY 10, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Of course, Argyle Social , Eric’s company, data driven, social media management software. Eric : Awesome. He used to be at Whitehorse.

Hubspot 114

Hubspot Mobile Analytics Google 114

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. have a company page on at least one social networking site (but only 39% blog and just 26% tweet).

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JANUARY 9, 2012

Twitter users are twice as likely to purchase from companies they follow than are Facebook users. David Sonn recommends a strategy combining a corporate Twitter account with accounts from key executives and other (properly trained) key individuals within a company to maximize credibility, interaction and business impact.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. They need to cut costs.

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass.

Social Media 198

Social Media Tools Tips ROI 198

Pixlee

FEBRUARY 8, 2018

Marketers today are writing shorter, snappier subject lines that display equally well on desktop and mobile devices. HubSpot advises having a goal for every email and continuing to send only messages only to lists of users that have high open and engagement rates. For example, some brands are still not personalizing their emails.

Marketing 42

Marketing Hubspot Retail B2B 42

Socialmedia.biz

JULY 26, 2018

According to a study by Content Marketing Institute (CMI) and MarketingProfs, B2B marketers employ 8 different marketing tactics for their businesses, out of which 46% were in favour of using webinars. Schedule and edit a new webinar or track the performance of an ongoing one on your mobile (iOS/Android) using the GoToWebinar app.

Conference 60

Conference Price Hosting Meeting 60

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The 12 Step Social Media Program for Traditional Marketers (HubSpot): Here are a few things agencies looking to replace different pieces of their business with social media can do. Who Should Tweet?

Marketing 265

Marketing SEO Journal Engineering 265

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And 54% of buyers will stop interacting with companies that have broken their trust, showing just how essential it is to invest in content that can generate credibility.

Content 222

Content Marketing Loyalty Collaboration 222

Writtent Blog

JULY 18, 2013

93% of communication is nonverbal, and nearly half of consumers consider a website’s visual elements the most important factor in determining the credibility of a company. Kozlowski is an expert on emerging platforms and the sorts of major cultural shifts which change the way consumers connect with companies. Image credit: HubSpot.

Content 95

Content Marketing Meme Hubspot 95

Webbiquity SMM

JANUARY 5, 2016

Image credit: HubSpot. The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now.

Content 60

Content B2B Marketing Hubspot 60

Sprout Social

APRIL 23, 2024

Moreover, with 4 out of 5 LinkedIn members driving business decisions, the network is rated #1 for B2B lead generation. Here’s HubSpot announcing a new product in partnership with TikTok with a short and captivating promo video. As a marketer, you cannot afford to overlook LinkedIn. Image source 5.

Examples 86

Examples LinkedIn Newsletter Hosting 86

ProBlogger

MARCH 25, 2012

This guest post is by Magdalena Georgieva of Hubspot. Not surprisingly, six out of the ten most popular pieces of content that HubSpot has shared on our Facebook page in the last 30 days are images. It’s a great tool for B2B companies, for which presentations have remained a powerful form of social media. Slideshare.

Hubspot 49

Hubspot Marketing eBook Foursquare 49

Webbiquity SMM

MARCH 27, 2017

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Instagram has more users than Twitter.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Webbiquity SMM

SEPTEMBER 8, 2010

What percentage of Fortune 100 companies are on Twitter? How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. More than 1.5

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet –yet only 25% of companies offer social business training to their employees. Marketingeasy ).

Statistics 204

Statistics Social Media B2B Marketing 204

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Local/Mobile Search. How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Web Development and Website Strategy. SEO: Strategy.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet –yet only 25% of companies offer social business training to their employees. Marketingeasy ).

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Sprout Social

DECEMBER 20, 2022

Sprout integrates with Salesforce , Zendesk and Hubspot so you can work across platforms to track the end-to-end customer experience. Agorapulse also offers a mobile app to publish on the go. Solopreneurs, agencies and enterprise companies that want to track their online reputation. Who is this for? Free or premium?

Social Media 97

Social Media Tools Sentiment Small Business 97