Buzz Marketing for Technology

MARCH 2, 2010

Over the last few years of writing this blog I have talked a lot about the virtues of creating a steady stream of content that is consistent in its frequency to bring people back to your site time and time again. As you may know already, blogging is a quantity game. Related posts: B2B Marketing Content: Lure or Lasso?

B2B 206

B2B Engagement Marketing Sentiment 206

Social Media Strategies Summit

FEBRUARY 24, 2021

It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. Social listening can cover the whole of the web, often focusing on sites like blogs and forums alongside social media. Cloudera Leverages B2B Social Listening to Assess Market Sentiment.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Use to: Learn insights about public brand perception and customer sentiment. Think ratings, reviews, or feedback.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sprout Social

JANUARY 9, 2024

NLP is pivotal to accurately analyzing social media listening data, customer reviews, blogs, news articles and other text-based data, including numbers and emojis. You get a complete picture of what’s top-of-mind in social conversations and uncover common themes and topics regarding your brand, products and service. Let’s dig deeper.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Buzz Marketing for Technology

MARCH 18, 2010

And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. All listening platforms collect data from numerous online sources — news sites, blogs, and other Web sites. Email this to a friend?

B2B 225

B2B Platform Social Media Marketing 225

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Consider these five key factors when evaluating your competitor’s content strategy: Content type: Do they have a blog? Publishing whitepapers/ebooks?

Analysis 105

Analysis Sentiment Marketing How To 105

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

FEBRUARY 29, 2024

This blog post aims to help you understand how to measure social media success in 2024. Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Brand awareness: Track mentions, sentiment analysis , and reach.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

JUNE 19, 2023

Ah, lead generation – that everlasting conversation. For the past few years, a common thread in that conversation has been marketing – how involved is marketing, and how involved should the marketing team be in lead generation? Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Social Media 62

Social Media Strategy B2B Collaboration 62

Sprout Social

JANUARY 3, 2022

By proactively seeking to understand your customers’ pain points, your team will be better positioned to craft nuanced blog articles, investor decks, help center content and other resources that provide specific, relevant value to people at different stages of the customer journey. by product line, sentiment, question type, etc.).

Data 140

Data Social Media Sentiment Team 140

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. 75% of B2B buyers use social media to make buying decisions. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

FEBRUARY 23, 2024

This blog post aims to help you understand how to measure social media success in 2024. Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Brand awareness: Track mentions, sentiment analysis , and reach.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

APRIL 11, 2022

B2B, despite what many believe, moves at a fast pace. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. From blogs and press releases to product launch announcements and social media posts, the content you develop has a critical impact on your brand image.

Analysis 118

Analysis Price Influencer Sentiment 118

Buzz Marketing for Technology

SEPTEMBER 29, 2010

They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. These were the three broadest terms that applied to the most relevant conversations about energy.

Social Media 230

Social Media SM2 Energy Microblogging 230

Keyhole.co

NOVEMBER 7, 2023

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. Thus, they are more likely to spark social conversations around creatine benefits for workout routines. This tells you about popular conversations and helps you gauge audience response.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. With that in mind, visibility is an important investment for B2B brands that want to reach more customers.

Brands 75

Brands B2B SEO Influencer 75

Oktopost

MAY 30, 2023

The more you can do to solidify your brand’s status on social media, the more you are able to pull ahead in terms of thought leadership and share of voice; the more you interact with your audience, the better you can expect your click-through and conversion rates to be. But just knowing something is rarely enough. The solution? The solution?

Publishing 84

Publishing Social Media Film B2B 84

Oktopost

NOVEMBER 30, 2023

We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel. Source: SparkToro So let’s say you post a blog on X (formerly Twitter) which is shared by one of your X followers to a colleague of his on WhatsApp.

Forums 62

Forums Reddit Analytics Sentiment 62

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Deep dive into the sentiment of every online conversation around your brand.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. If you use Sprout’s social listening tool , here are just a few of the metrics you can pull to understand how conversations are trending around your brand: Total message volume tracks the total amount of messages shared around your brand. No problem.

Strategy 131

Strategy Brands Hubspot Survey 131

Oktopost

DECEMBER 5, 2022

If that’s the case, you can get traffic to website pages from social media by posting new blog articles on your social media profile or running paid ads. And lastly, being a part of the conversation on social media increases your brand mentions. However, don’t stop reposting blog content on social media pages.

SEO 115

SEO Social Media Reputation Real Estate 115

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Linkedin Groups vs. Twitter.

Social Media 147

Social Media B2B Strategy Consultant 147

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). 92% of U.S.

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

NOVEMBER 2, 2023

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. This helps determine the ROI of customer-centric engagement and service.

Examples 103

Examples Template Templates How To 103

Webbiquity SMM

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Answers, comments posted on your blog, etc.

SM2 187

SM2 Alterian Vocus Social Media 187

Keyhole.co

MARCH 24, 2023

In this blog, we’ll find answers to what it is and how you can track it in one click without wasting much effort. Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback. Be transparent and honest, and offer to take the conversation offline if necessary.

How To 52

How To Sentiment Reputation Hashtag 52

Keyhole.co

MARCH 11, 2024

In this blog, we will walk you through the process of creating a detailed monthly LinkedIn Analytics report, complemented by a free template to get you started. Beyond surface-level metrics like likes and comments, focus on deeper indicators of engagement such as share of voice, conversion rates, and page visits.

Template 52

Template Templates Analytics LinkedIn 52

Unmetric

JUNE 11, 2019

We might be biased here, but it’s our blog so we’ll put Unmetric at the top. In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis. Salesforce Social Studio is a social media management suite that allows you to listen to real-time conversations about your brand.

Analytics 125

Analytics Tools Social Media Curation 125

agora pulse

JANUARY 3, 2020

75% of B2B businesses market their products and services on Twitter. positive sentiment around the conversation. Agorapulse allows you to listen to sentiment and monitor competitor activities on Twitter, so you’re never out of the loop. Twitter has 330 million monthly active users and 134 million daily active users.

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

APRIL 26, 2022

Looking for some must-follow B2B startup CEOs. Most executives are no strangers to leading strategy conversations, poring over financial projections or weighing in on R&D. As Hannah tells us, “Start by having an open conversation with your leadership team about their communications goals—both personally and professionally.

Strategy 86

Strategy How To Training ROI 86

Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. Offering visitors quality content is also important to improve conversions. Understanding audience sentiment towards content is critical.

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Sprout Social

JUNE 22, 2021

Twitter is one of the top social media apps for brands keeping up with the latest trends and conversations relevant to their target audience. While LinkedIn is often associated with B2B marketing, there’s plenty of reasons why brands should consider developing their LinkedIn strategy. Largest age group: 30-49 year olds.

Platform 118

Platform Social Media Tumblr Reddit 118

Webbiquity SMM

JANUARY 24, 2011

It enables users to perform slashtag searches, so for example, rather than just searching for “social media marketing&# and getting a zillion results of all types, you can search for “social media marketing /blogs&# to see only results from blogs. Another Cool Tool To Optimize Your Site Loading Speed by Daily Blog Tips.

Tools 206

Tools Social Media Lithium Sysomos 206

Convince & Convert

JULY 20, 2010

Through their inquiries for, and conversations about content, the public is telling us what they want online in record volume, and nearly in real time. Understand the Context of the Inquiry Match the topic of the desired content as observed in social conversations with the keywords identified in search. Easy – you listen!

Social Media 139

Social Media Strategy Consultant Blogger 139

Webbiquity SMM

AUGUST 23, 2010

determining which topics generate the highest traffic and comment activity on a company blog, what time of day is most productive for tweeting, etc.). Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. You can find more of Eric’s insights on his Socialnomics blog.

ROI 193

ROI Social Media Vocus Metrics 193

Sprout Social

MARCH 8, 2019

But while the importance of monitoring your mentions and conversations is a no-brainer, many brands are actually missing out on some crucial interactions because they’re stuck in a bubble. Uncover hidden conversations about your business. When people are talking about your space, ask yourself: are you part of the conversation?

Reddit 99

Reddit Tumblr YouTube Review 99