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Why Hotel Brands Need to Curate Experiences to Drive Business

Pixlee

There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. It also creates an aura of authenticity by showing a real person doing the suggested experience. How hotels can incentivize content. Brands can gather UGC in a number of ways.

Hotels 64
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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Did you know that there are other hotels beyond the Hyatts, the Hiltons, the Omnis, the Sheratons, and the Marriotts of the world in NYC? When you go to a conference in Manhattan, you probably seek out hotels that you’ve also heard of. How does one small hotel possibly compete with these hotel franchises?

Hotels 245
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Social Pros 11 – Vanessa Sain-Dieguez, Hilton Hotels

Convince & Convert

Our friend, Vanessa Sain-Dieguez from Hilton Hotels is going to join us in a little bit. Vanessa Sain-Dieguez, Hilton Hotels @vsdieguez. Certainly hotels are probably in the same ballpark as airlines in terms of people’s visceral reactions, both good and bad. Eric my friend, how are you good sir? Eric : Absolutely none.

Hotels 118
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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. The videos highlight what makes Airbnb rentals better than the same-old hotel rooms. The authenticity of such marketing creates trust and encourages even skeptical customers to book rentals on Airbnb.

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Auseh Britt on Navigating the Return of Events

Oktopost

Her career spans a number of marketing leadership roles across companies in various industries including stints at Logi Analytics, Bloomberg, Questex, Business.com, and InterContinental Hotels Group.

Eventful 118
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How Travel Brands Can Drive More Bookings for Spring Break 2019

Pixlee

Remember, authenticity is key when selecting influencers. Plus, it’s a great way to resonate authentically with your target audience. Fairmont Hotels features popular blogger Masha Ator who provides an idyllic and authentic view of the hotel’s amenities. Micro-Influencers for the Win.

Travel 63