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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Did you know that there are other hotels beyond the Hyatts, the Hiltons, the Omnis, the Sheratons, and the Marriotts of the world in NYC? When you go to a conference in Manhattan, you probably seek out hotels that you’ve also heard of. How does one small hotel possibly compete with these hotel franchises?

Hotels 245
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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

The holidays are the most important time of year for your eCommerce business—and authenticity is on the top of every consumer’s mind right now. If you want to make an impact this holiday season—and earn the sales to match—develop your authentic eCommerce brand now. This authentic messaging is what sets you apart from competitors.

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Creating an online review management strategy

Sprout Social

Harvard Business Review reviewed tens of thousands of TripAdvisor hotel reviews and if available, the hotels’ responses. When hotels started responding to reviews, they received 12% more ratings and increased them by an average of 0.12 Identify review networks to focus on. TripAdvisor rounds to the nearest half star.

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Why You Should Be Investing In Visual Content for Social Channels

Waxing UnLyrical

Travel and hospitality shoppers might want to get a virtual tour of the hotel before booking a week long vacation. On the surface, it looks like the latest social networks that focus on visual content – Instagram and Snapchat – can be harder to track. That’s why a lot of brands leverage user generated content (UGC).

Content 100
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10 Influencer Marketing Mistakes You Should Avoid

Pixlee

However, people want to know what brands these influencers are willing to work with, and this doesn’t have to compromise authenticity. Kimpton regularly shares high-quality UGC collected with Pixlee to its social channels and in over 60 hotel destination site pages to show its followers how real people are interacting with the brand.

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3 Simple Ways to Encourage Your Audience to Create More User-Generated Content

Pixlee

Not only does UGC create a considerable amount of reach on social media, but it also facilitates a space for audience engagement. Telling your brand story through the voices of your passionate fans presents your brand as trustworthy, reliable, and authentic to your followers. Run a Social Media Contest to Collect Content.

UGC 52
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The 50 User Generated Content Stats You Need to Know

Pixlee

That's followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). 65% of social media users from ages 18 - 24 evaluate information that is shared on social networks when making a purchasing decision. 87% of brands use UGC for authentic (and free) content.

UGC 41