Sprout Social

SEPTEMBER 21, 2020

And while the app has evolved over the past 8 years, the company’s main focus remains the same: giving creators the tools, spaces and connections to express themselves authentically. VSCO partnered with JUV Consulting, a Gen-Z-operated research company, to explore the emotional state of young people on social right now.

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Issues Survey Campaign Authentication 136

Later

JULY 29, 2021

During this time, Laura also started a marketing consultancy company, and “soon built a portfolio of clients servicing social media strategy and content production.”. This gives us an opportunity to create content that applies to a multitude of situations and authentically resonates with our community. And of course, TikTok.

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Brands Travel Instagram Curation 66

Buffer Social

JUNE 16, 2022

Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded. And last but not least, social media can help you engage with people you may otherwise have not come across before.

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Social Media How To LinkedIn Authentication 118

Hootsuite

APRIL 22, 2020

Armed with a smartphone and a social media account, anyone can be the director of their own live spectacular. Social media live streaming is dynamic, authentic and engaging. You’re in their feeds right next to their sister’s cat vids: you’re basically BFFs now, right? Facebook or Twitter? Tap go live.

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Social Media Privacy YouTube Instagram 145

Sprout Social

OCTOBER 5, 2021

We need some skepticism to keep businesses accountable , transparent and authentic. Patagonia is revered as one of the best companies that mixes business with activism and it’s easy to see why by looking at their social feeds. Add that to growing the list of reasons social media marketers can’t operate in a silo.

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Brands Marketing Apparel Issues 110

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate.

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Eventful Social Media How To Sports 115

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

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Engagement Tips Loyalty Metrics 106

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Likely, only 1 or 2 key platforms that will drive 90%+ of your social media ROI. Step 3: Automate marketing with a social media management tool. Build brand loyalty. Consumers want to know everything about you.

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Social Media Meme HootSuite Influencer 142

Later

JULY 10, 2019

To help keep your business ahead of the game, we’re highlighting 9 of the biggest Instagram trends in 2019 we’re loving so far: Instagram Trends 2019 #1 : Posting More “Authentic” Content on Instagram. Plus, according to Later’s social media manager, Melanie Brittner , these posts can often outperform high-quality photography!

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Trends Instagram Feed Feedly 85

Hootsuite

MAY 12, 2020

The key is to only use tools that help you automate and simplify authentic activity on Instagram. You see them on Twitter all the time: Tweets automatically posted from Instagram that reference a picture but don’t actually show the picture in the Tweet. Let’s get started. DON’T: Autopost content to or from other networks.

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Software Instagram Tools HootSuite 145

Buffer Social

MARCH 5, 2021

But how exactly can you create this remarkable customer experience on social media? One marketer that has mastered the art of social media to drive a better customer experience is Bryanna Evans. Why does customer experience on social media matter? Instagram post found here. Have any questions for Bryanna?

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Company Social Media Instagram Social Media Management 89

Sprout Social

JULY 6, 2020

consumers say it’s important for brands to take a stand on social and political issues. Furthermore, 67% of people believe brands are effective at raising awareness around important public issues when they speak out on social media specifically. Here are five of the ways we’ve approached this at Sprout. Show, don’t tell.

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Strategy Social Media Organization Education 145

Later

MARCH 6, 2019

Have you spotted Instagram comments from huge brands or celebrities popping up in your feed as you scroll through the latest posts? . Brands are no longer just interacting on their own profile’s posts anymore — they’re leaving the comfort of their feed to engage and communicate with other brands on Instagram. But that’s not all.

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Comments Instagram Brands Feed 86

agora pulse

JULY 22, 2020

It adds to the authenticity. This is a super-smart collaboration because those beauty influencers have hundreds of thousands of followers and add plenty of credibility to the feed. Related reading: Instagram 101: What Every Smart Social Media Manager Needs to Know. If you make a mistake, roll with it.

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Collaboration Examples Instagram Tips 140

Sprout Social

NOVEMBER 28, 2022

Unlike in-feed posts, you can post Stories throughout the day to stay top-of-mind for your followers without annoying them. It makes sense that over 33% of respondents to our recent Twitter poll said they use Instagram stories over five times a week. Just like in-feed posts, engagement matters when it comes to ranking Stories.

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Instagram Engagement Brands Avatar 127

Keyhole.co

AUGUST 2, 2023

It also signals to YouTube’s algorithm that your channel is active and reliable, which will likely help your videos appear more frequently in recommended feeds. Leverage your presence on other social media platforms like Facebook, Instagram, and Twitter to promote your YouTube content.

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YouTube Tips Collaboration Training 52

agora pulse

SEPTEMBER 15, 2020

Some of the most important skills of a social media manager don’t show up on a resume. Here’s a look at “secret” social media manager skills that help them succeed. Sixteen years ago, Facebook launched, and since then a flurry of other social media platforms joined the mix.

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Social Media Management Skills Social Media Banking 155

Sprout Social

JULY 11, 2016

Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture. Twitter bio. As in #barcamp [msg]? Be yourself.

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Hashtag Brands Badge Proposal 40

Buffer Social

SEPTEMBER 18, 2016

Sharing your brand’s story through user-generated content (UGC) is one of the best ways to build an authentic and engaging community on social media. If you like a specific page or brand, they’re building that word-of-mouth feature within the News Feed itself.” This episode is available on: iTunes.

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Brands Content UGC Social Media Management 40

Sprout Social

AUGUST 15, 2019

If you’ve been in the industry for a while, you’ll know that social media management is no joke. In fact, social media management requires tons of strategizing and careful execution. 1: Sprout Social. 2: Zoho Social. And you can’t just wing it, hoping for the best. Let’s jump right in.

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Social Media Management Social Media Tools Tweetdeck 103

Techipedia: Tamar Weinberg

AUGUST 2, 2011

I took the opportunity to contact some of my esteemed friends and colleagues who are experts in their field and asked for their advice on their favorite little known social media secret and social media tools, including their own if they had them. Here’s what they told me: Shannon Paul. Jason Falls. Pretty nifty.

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Tools Tips Marketing Social Media 277

Hootsuite

JULY 5, 2023

Recent changes to API access on Twitter and Reddit have brought the topic of social media APIs into the news. So, what do you need to know about APIs as a social media user or professional? 1 Social Media Tool Create. apps that allow users to feature their Instagram feed on their website).

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API Social Media HootSuite Reddit 89

Razor Social

MAY 15, 2019

What is a social media influencer? A social media influencer is someone who has access to a relevant audience that you want to get access to and can persuade that audience to take action based on their authenticity and influence. or via third party tools that track social metrics. Is it Twitter or Instagram?

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Influencer Social Media How To Campaign 104

Convince & Convert

AUGUST 10, 2012

Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : interesting Facebook contest engagement stats from Wildfire.). The RSS feed is: [link]. Social Pros Transcript For Your Reading Enjoyment, Thanks to Speechpad for the Transcription. Listen Now. Eric, how are you, sir?

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Feed Feedly Campaign Social Media 116

agora pulse

MARCH 5, 2019

Keeping your Instagram feed fresh with diverse content can be taxing—especially when your time and budget are tight. They also foster transparency making you appear more trustworthy and authentic. Twitter co-founder Jack Dorsey’s company @Square posts photos of the businesses and people that use its products.

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Social Media Management Instagram Social Media Content 119

Oktopost

APRIL 4, 2023

We curate our feeds and, for the most part, decide who will get that free and regular access to us. Besides paid ads, our feeds unravel at our discretion. There are lots of different theories and ideas – that’s why social media marketing is as big as it is these days – and, as social media evolves, each one will have its day.

Social Media 118

Social Media Marketing B2B Banking 118

Convince & Convert

APRIL 12, 2012

Read on for insights from Vanessa, and Eric’s Social Media Stat of the Week (this week: 27% of people go through other channels before calling customer service lines). The RSS feed is: [link]. To keep it out of the hands of… Eric : Yeah, now Google and Twitter can’t buy it. Listen Now. Jay : Yeah.

Hotels 118

Hotels Instagram Authentication Social Media 118

agora pulse

MARCH 24, 2020

New to the world of social media? This glossary can help you better understand all the different social media terms. Or maybe you’re a seasoned social media manager … but you still come across new words now and then in your workday. In social media, an algorithm varies by platform.

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Social Media Social Media Management Meme Hashtag 94

Sprout Social

OCTOBER 13, 2022

Social marketers know creating viral posts isn’t their most important goal. social media managers. To help bring happiness to their feeds, they shared a video of a penguin named Wellington exploring the aquarium and meeting other animals at Shedd. Soon after sharing, delight ricocheted across social media.

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How To UGC Authentication Campaign 142

Hootsuite

JUNE 29, 2023

View this post on Instagram A post shared by Gainsight (@gainsight) In other words, a business that has a reputation for being trustworthy and authentic is going to thrive. Develop your brand aesthetics and voice, follow best practices for social media, and make sure to be on your best behavior as you grow that audience.

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Reputation Strategy Brands HootSuite 106

agora pulse

FEBRUARY 27, 2020

Want to know how to best use Twitter? These highlights from the Twitter Agency Playbook can give you great starting points to grow your Twitter business. Twitter is a fascinating social media platform. Instead, you just need to learn how to leverage Twitter. Your Account Should Be Set Up for Success.

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Twitter CPM Campaign Organization 125

Oktopost

AUGUST 9, 2020

For example, 78% of salespeople who use social media in their sales process outperform their peers. But building an engaging and authentic social presence is a lot of work. Hey salespeople, social is here to stay. If you’re not sure where to start, we recommend watching what your company is doing on social media.

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Hashtag B2B Policies Authentication 131

Later

MAY 28, 2021

Whether you’re a business owner or social media manager, drawing inspiration from top-notch social media experts is always a good idea. Since social media is such a fast paced industry, following a wide range of social media strategists will ensure you’re always in the loop.

Instagram 103

Instagram Social Media Social Media Management Fashion 103

Sprout Social

FEBRUARY 19, 2024

From content and ads management to insights, Meta Business Suite offers free tools for users to manage their business presence and connect with their audience. Centralized social media management. Managing multiple accounts is time-consuming. Connecting your social accounts to third-party tools.

How To 90

How To Instagram Social Media Management Mobile 90

Convince & Convert

JULY 20, 2012

Read on for insights from Eric Boss & DJ Waldow’s Social Media Stat of the Week ( This week : The Wall Street Journal reports more people are turning to YouTube as their news source). The RSS feed is: [link]. It wasn’t as, like, a community-enabler in the same way that Twitter and Facebook have become.

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Digg Communities MySpace YouTube 113

Hootsuite

MARCH 7, 2022

Comments are more than a simple reply: they are an important part of your brand’s perceived authenticity and can affect how often users see your posts. A user that has 17 thousand followers but only 2 or 3 comments on each of their posts doesn’t seem as authentic as a user who has one thousand followers and 20-25 comments on each post.

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Comments Instagram How To HootSuite 103

Sprout Social

AUGUST 17, 2021

Community management is just one piece of the puzzle. And, just like with every piece of social media management , your community managers need the proper tools to see success. What is community management? Sprout Social. Tweetdeck is a community management platform specifically for Twitter.

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Communities Engagement Tools Tweetdeck 127