Trending Sources

5 Ways to Create an Authentic Social Presence

Simply Measured

Instead, authentic photos and videos of happy customers are driving conversion. How to Create a Conversion-Based Social Campaign Download. Successful social media strategies can help you form a lasting relationship with your customers, but only if your content is authentic. Here, we explore five ways to build an authentic social presence. Listen to Your Customers.

The Secret to Recruiting the Best Talent: Authentic Employer Branding


Join Jamie Notter and Charlie Judy at WorkXO for the first in our new HR webinar series in partnership with QuestionPro about The Secret to Recruiting the Best Talent: Authentic Employer Branding. But what a company says about itself is not necessarily the same as what its employees think. So how can employers be more authentic about what it’s really like to work there?

How to Create Authentic, Fact-Based, Hype-Free PR

Spin Sucks

But if not approached with authenticity and supported with facts, organizations can suffer the electronic version of bands of angry villagers carrying torches, and storming the castle to right some wrong and kill the monster. But it needs to be fact-based and authentic. Join this conversation and tell your corporate story to create the support needed in tough times.

#TEDx: The @SocialEmployee: How Authenticity & Trust Generate #SocialSelling #SocBiz #Salesforce

Blue Focus Marketing

It has been quite a lot of fun to watch the response to this speech, and encouraged to see that it is catalyzing conversations around social business communities. There is a real opportunity here for organizations to reinvent the way they engage by putting their employees front and center in the branding conversation. Don’t Go For the Hard Sell. Sell Yourself as an Authority.

3 Things I’m Thinking About Today: Authenticity, Consistency, and Caring


Authentic). My wife’s company, Air-Tan, is a model for consistent marketing with measurable results. The entire program is based around the customer experience and conversations. There are a lot of “fancy&# things going on in social marketing, but I’m convinced that the basics will get me (and you) further. Keep it it Real (a.k.a. Consistency. Caring.

Copyblogger Brian Clark on Authenticity, Klout and Google+

Geoff Livingston

Founder Brian Clark started the company as a blog in 2006, and has expanded it to become a media company that helps businesses grow through social media and online marketing. A mainstay in the sector, Brian is also active in relevant conversations. Special thanks to Brian for his insights on authenticity, Klout and Google+. Authenticity. inauthentic).

How to Build a Company Culture That Works


After the workshop, we’ll write up a summary report that captures the main points of the conversations and includes a first draft of the principles. The workshop kicks off with a conversation about all four focus areas and the key shifts in each that will enable better collaboration. You will receive specific scores on transparency, truth, and authenticity. Contact us today.

5 Tips on How to Communicate to Your Customers Online


Tweet When thinking about establishing a presence online – or improving the already established presence of your company – your social media voice is one of the most important elements to keep in mind. When being present in various social media fora and communicating and creating conversations with your tribe, a clearly defined voice plays a crucial role. Show your corporate identity.

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Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

The smartest companies are always looking to reach untapped markets. But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. This rapid adoption and activity can make a big difference for expanding companies. It’s a best practice for companies to translate their social media posts for new global markets. On Social Media.

4 Marketing Lessons From the Creator Movement

Convince & Convert

With the proliferation of text and user preference toward visual and audio-based content, the highly connected user bases of the big social networks, and trust in peers vs. companies, I have no doubt as to why the creators movement is taking off. For me, it ultimately comes down to these four principles: Authenticity, Earned Trust, Network Economics, and Community First.

The Rise of “Open Business”

Convince & Convert

It’s broken barriers between companies and their customers, completely changing the way people interact with the brands they choose to do business with. In the process, a new way of “company-customer” interaction has emerged. Becoming a “talkable” brand begins by gaining customer loyalty through the four pillars of open business: Trust, Transparency, Authenticity, and Intent.

Who Cares More, Coke or Pepsi?

Geoff Livingston

Like many conversations about social media, this view is too simplistic. participation metrics, and generally a failure to report the results of its community investments, lead one to question the authenticity of Pepsi Refresh. They also show a lack of understanding about corporate social responsibility, authenticity and social media. Image by Orin Zebest.

5 Ingredients of Effective Lead Nurturing

Convince & Convert

There is no magic bullet for conversion, despite the many wild promises you may hear, but lead nurturing can drive huge improvements. Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost ( Marketo ). Your Content Should Be Conversational Personalized, value-filled campaigns that speak in an authentic voice are essential.

5 Expert Tips for Engaging Your Webinar Audience

Convince & Convert

Consider External Thought Leaders as Speakers vs. Internal Company Experts. Culture Shock: Shake-Up Your Company, Your Store, Your People and Sales Increases Will Follow. This ensures your webinar is more conversational by creating a dialogue as opposed to a monologue. Next week, my final post will cover how to convert your audiences to become your customers. 3 minutes.

3 Ways to Engage Your Team and Improve Your Blog

Convince & Convert

To help us do this, we selected the blog, Behind the Seeds , from Canadian seed company Canterra Seeds. Let Your Experts Free According to Sheena, one of the goals for Behind the Seeds is to develop a ‘human’ image for the company and to establish Canterra as a voice or authority on seed in the market. This blog achieves that desired “human voice” because it is authentic.

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For Global Success: 9 Reasons Why Localization Is Key [Infographic]


For international brands and companies, tactics should include leveraging local community management in order to engage local markets with authenticity to create business revenue. We have put together an infographic based on statistics that point out 9 reasons why brands should activate fans locally to create conversations in the most optimal and authentic way.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives.

#SimplySocialAwards: Best Instagram Strategy

Simply Measured

But that’s not all: The New York Times uses Instagram as a conversion tool, directing followers back to its site and the larger stories behind the pictures. Airbnb uses Instagram and Instagram Stories to take its audience around the world, and leverages influencers for authentic flavor. . Today, we’re kicking off the #SimplySocialAwards! Week 3: Best Video Strategy.

What Makes Successful Social Media Content Different?

Ignite Social Media

Be Authentic. Authenticity is crucial for having a successful social media presence. Brands need to make sure they’re authentic in two ways: being authentic to themselves as a brand and being authentic to the channel on which they’re posting. For example, if a gas company decided to tweet about Beyoncé’s pregnancy, it would seem very disingenuous.

Introducing an Awesome New Podcast About Workplace Culture


This episode features a fascinating conversation with Jonathan Raymond, CEO of Refound and author of Good Authority, a book about how to align personal and professional growth. Listen to this great conversation! How should employers get intentional about making sure their brand – consumer, employer, internal, external – authentically reflects their culture? On Grit.

Welcome To The Video Generation

The Realtime Report

Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Done right, influencer marketing and video content is proven to have impact throughout the funnel by driving greater awareness, retail traffic, sales conversion and loyalty. ” Click To Tweet. Methodology.

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A Complete Guide to Twitter’s Q2 2016 Earnings Call

SocialTimes Twitter

The company’s generally accepted accounting principles net loss for the second quarter was $107 million, down from $137 million in the year-earlier period. The company said mobile MAUs represented 82 percent of total MAUs. And also social commentary–anyone can comment about what’s happening now and share their thoughts, and sometimes those go into conversations.

Just get us the Millennials! #Marketing #Fail

Janet Fouts

Shop locally and prefer hand-made and authenticity to mass production. Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. 38% of Millennials are bilingual.

Social Media Has Turbocharged Need for Transparency and Authenticity

Blue Focus Marketing

In Part 1 of our conversation with Fred Burt , the managing director of Siegel+Gale London, described the role of his company’s philosophy that elegantly simple brands are better brands. Then, Mr. Burt’s voice buzzed to life, “Social media has turbocharged the need for transparency and authenticity,” he stated assuredly. But…in an authentic and highly credible way.”

Why Is Social Media Important for My SaaS?

agora pulse

Social media is a platform to build authentic relationships with your customers. You can showcase your company’s culture or demonstrate your product’s worth. “At At its essence, a story isn’t really about your company. Your company is the construct, but the goal of the story is to create a connection with your customers. With social media, you can start the conversation.

Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically. Lacking in Authentic Communication. Keep it real—and keep the conversation moving! Boost their ego.

Have You Heard of the #CoolestInterviewEver?

Waxing UnLyrical

Because India has been buzzing over the #CoolestInterviewEver , where one of the country’s largest companies wanted you to be “cool” enough to work for them. In the third and final week (that’s this week), the company will select a winning candidate for one of the “cool” job profiles featured on the site. But… how authentic is social media recruitment?

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Instantly, there were numerous complaints, some even going so far as to suggest customers boycott the company. Brand missteps are shared at viral speeds, meaning that with each passing moment, the number of people who are joining the conversation about the misstep increases exponentially. Headline from CNN. Bad things can happen to any business or brand. Confused? What happened first.

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5 Easy Ways to Get Better Instagram Engagement

agora pulse

The key is to be authentic and to give the individual of value. For example, rental car company Skurt uses images to show their audience the endless possibilities of renting a vehicle. Schuman curated a box of selected goodies for the subscription service company. Agorapulse tracks your conversations with influencers on Instagram. How can brands beat this trend? Be Open.

Get Ready for the Bots – on Facebook Messenger


They do have some humorous replies if provoked but they ultimately steer the conversation back to the subject they’re designed to cater for. Well, eventually, every major company in the world will have an account, which will be a first port of call when contacting their company. Similar Posts: Snapchat – Proof That Simplicity & Authenticity Wins. Open for Business.

4 of the Best Blogger Outreach Strategies

Convince & Convert

My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. I also love that Lorna Jane reaches out to blogs authentically and allows for an organic relationship to build. This way, Lorna Jane is only scoring authentic shout-outs and slowly building a network of passionate brand advocates.

How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Required skills include web design, web development, conversion optimization, editing, and familiarity with the platforms.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Instantly, there were numerous complaints, some even going so far as to suggest customers boycott the company. Brand missteps are shared at viral speeds, meaning that with each passing minute, the number of people who are joining the conversation about the mistake increases exponentially. Headline from CNN. Bad things can happen to any business or brand. Confused? What happened first.

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How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Know how to not only build community but build real relationships with human beings built on trust and authenticity. Build, tweak and optimize conversion funnels, content strategy and plans, digital platforms and more over time and that results are not achieved overnight. Why the focus must first be on humans, relationships vs solely focusing on conversions and sales. iTunes.

Why You Should Start Building Employee Advocacy on Day One

Convince & Convert

Your employees are a valuable asset you should be leveraging as part of your marketing efforts from the day they start working at your company (or even before they start). Employee advocates can help showcase your company culture, gain trust and credibility, and increase reach and visibility. However, you can also use employees to recruit new talent and promote your company’s culture.

Foster Customer Relationships With Sprout’s Instagram Contact View & Engagement History

Sprout Social

For consumers, Instagram enables them to tag their location, join a communal conversation through hashtags and visually share their daily activities and interests. A strong Instagram engagement strategy that prioritizes authentic, one-on-one conversations will impact a brand’s bottom line. This is a major missed opportunity. Instagram is more than just a broadcast channel.

5 Ways Your Social Media Posts Improve Your SEO

Convince & Convert

To stand out, you need to build a strong, authentic, and engaged brand presence. But before you consider paying a shady SEO company to boost your follower count, take note that quality matters. Get conversations started. Use hashtags to include your content in a larger conversation. And that makes sense. To do so, it needs a way to measure the value of sites.

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The Social Newsroom – How To Make It Happen


Companies and brands are becoming media outlets”, by now that statement is a few years old, but what does it mean, and how do you best leverage this way of thinking for a company or a brand? Just remember – the conversational topics must be in context with your brand. You need to measure the performance of your content and conversations across channels on a daily basis.

You Really Can’t Afford to Commit These Seven Social Media Sins Anymore

Simply Measured

Okay, so he’s a person not a company, but there’s no doubt that Kanye’s got a brand. Sin #2: Not Being Authentic. This sin happens when your social media channels feel too pristine and polished, without being balanced by a bit of personality, authenticity , and even user-generated content. and comes across as the opposite of authentic. But social media is a conversation.

20 Creative Ways to Use Social Media for Storytelling

Buffer Social

An idea to try: If you want your Facebook fans to read stories about your customers or your company (instead of driving them to another site), it might be better to write longer Facebook posts. An idea to try: Collect video testimonies from your company’s biggest fans or messages from your colleagues and compile them into a video montage to share on Facebook. Ready to dive in? Others.