The Secret to Recruiting the Best Talent: Authentic Employer Branding


Join Jamie Notter and Charlie Judy at WorkXO for the first in our new HR webinar series in partnership with QuestionPro about The Secret to Recruiting the Best Talent: Authentic Employer Branding. But what a company says about itself is not necessarily the same as what its employees think.

5 Ways to Create an Authentic Social Presence

Simply Measured

Instead, authentic photos and videos of happy customers are driving conversion. How to Create a Conversion-Based Social Campaign Download. Successful social media strategies can help you form a lasting relationship with your customers, but only if your content is authentic.

Trending Sources

3 Things I’m Thinking About Today: Authenticity, Consistency, and Caring


Authentic). My wife’s company, Air-Tan, is a model for consistent marketing with measurable results. The entire program is based around the customer experience and conversations.

640+ Power Words That Sell to Maximize Your Conversions

Writtent Blog

Do you want to find better words that sell to maximize your conversions? Check out our list of 640+ power words that sell to maximise your conversions, which we’ve divided into different categories to make it easier for you to find what you need. Authentic.

How to Maintain Your Brand’s Authentic Voice

Convince & Convert

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand.

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

The smartest companies are always looking to reach untapped markets. But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. This rapid adoption and activity can make a big difference for expanding companies. Conversions grew 65%.

4 Marketing Lessons From the Creator Movement

Convince & Convert

With the proliferation of text and user preference toward visual and audio-based content, the highly connected user bases of the big social networks, and trust in peers vs. companies, I have no doubt as to why the creators movement is taking off.

The Rise of “Open Business”

Convince & Convert

It’s broken barriers between companies and their customers, completely changing the way people interact with the brands they choose to do business with. In the process, a new way of “company-customer” interaction has emerged. Authenticity. Image via

5 Ingredients of Effective Lead Nurturing

Convince & Convert

There is no magic bullet for conversion, despite the many wild promises you may hear, but lead nurturing can drive huge improvements. Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost ( Marketo ).

Who Cares More, Coke or Pepsi?

Geoff Livingston

Like many conversations about social media, this view is too simplistic. participation metrics, and generally a failure to report the results of its community investments, lead one to question the authenticity of Pepsi Refresh. Image by Orin Zebest.

3 Ways to Engage Your Team and Improve Your Blog

Convince & Convert

To help us do this, we selected the blog, Behind the Seeds , from Canadian seed company Canterra Seeds. Make the Blog Part of the Company Culture Blog Rescue isn’t a series on company culture, but let’s address it for just a moment.

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5 Expert Tips for Engaging Your Webinar Audience

Convince & Convert

Consider External Thought Leaders as Speakers vs. Internal Company Experts. Culture Shock: Shake-Up Your Company, Your Store, Your People and Sales Increases Will Follow. This ensures your webinar is more conversational by creating a dialogue as opposed to a monologue.

#CMAD 2017, Interview with Rohit Bhargava, Author and Trend Curator


We invited Rohit to apply some of his 2017 Trends to community management and a really insightful conversation ensued! Example* – Cell phone companies making the cost of switching carriers near zero for consumers.).

For Global Success: 9 Reasons Why Localization Is Key [Infographic]


For international brands and companies, tactics should include leveraging local community management in order to engage local markets with authenticity to create business revenue. Conversations that will help build a stronger brand globally.

#SimplySocialAwards: Best Instagram Strategy

Simply Measured

But that’s not all: The New York Times uses Instagram as a conversion tool, directing followers back to its site and the larger stories behind the pictures. Today, we’re kicking off the #SimplySocialAwards!

Just get us the Millennials! #Marketing #Fail

Janet Fouts

Shop locally and prefer hand-made and authenticity to mass production. Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. Get to know them and engage them in real conversations.

A Complete Guide to Twitter’s Q2 2016 Earnings Call

SocialTimes Twitter

The company’s generally accepted accounting principles net loss for the second quarter was $107 million, down from $137 million in the year-earlier period. The company said mobile MAUs represented 82 percent of total MAUs. It shuts down conversation.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical).

What Makes Successful Social Media Content Different?

Ignite Social Media

Be Authentic. Authenticity is crucial for having a successful social media presence. Brands need to make sure they’re authentic in two ways: being authentic to themselves as a brand and being authentic to the channel on which they’re posting.

Introducing an Awesome New Podcast About Workplace Culture


This episode features a fascinating conversation with Jonathan Raymond, CEO of Refound and author of Good Authority, a book about how to align personal and professional growth. Listen to this great conversation!

The Complete Guide to Using Stock Photos in Your Marketing

Buffer Social

The importance of authenticity. In the social media world, authenticity is key. We often turn to social media to see an authentic look into the lives of our friends, our acquaintances, and our favorite brands. The problem with most stock photos is that they’re not authentic.

Welcome To The Video Generation

The Realtime Report

Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Bringing relevant, authentic content into ecommerce is also a high priority for brands.

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Have You Heard of the #CoolestInterviewEver?

Waxing UnLyrical

Because India has been buzzing over the #CoolestInterviewEver , where one of the country’s largest companies wanted you to be “cool” enough to work for them. But… how authentic is social media recruitment? Disclosure: HCL is a client of my agency, Six Degrees PR.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Instantly, there were numerous complaints, some even going so far as to suggest customers boycott the company. Brand missteps are shared at viral speeds, meaning that with each passing moment, the number of people who are joining the conversation about the misstep increases exponentially.

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Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically.

How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study.

4 of the Best Blogger Outreach Strategies

Convince & Convert

My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. I also love that Lorna Jane reaches out to blogs authentically and allows for an organic relationship to build.

What Is Social Media Engagement & Why Should I Care?

Sprout Social

The problem depends on how well you use these tools to create authentic interactions, monitor discussions and engage with others. This means you must ensure every potential or current customer conversation ends with satisfaction or resolve. Start the Conversation.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Instantly, there were numerous complaints, some even going so far as to suggest customers boycott the company. Brand missteps are shared at viral speeds, meaning that with each passing minute, the number of people who are joining the conversation about the mistake increases exponentially.

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User Generated Content 101


It’s been proven that consumers find UGC more trustworthy and authentic than content created by a brand. While some sites still pay for reviews, there has been a huge shift in companies pursuing honesty and authenticity.

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Why Is Social Media Important for My SaaS?

agora pulse

Social media is a platform to build authentic relationships with your customers. You can showcase your company’s culture or demonstrate your product’s worth. “At At its essence, a story isn’t really about your company. With social media, you can start the conversation.

Why You Should Start Building Employee Advocacy on Day One

Convince & Convert

Your employees are a valuable asset you should be leveraging as part of your marketing efforts from the day they start working at your company (or even before they start). Employee advocates can help showcase your company culture, gain trust and credibility, and increase reach and visibility.

What’s the right balance of personal and professional in social media?

Janet Fouts

People who want to use social media to advance their professional reputation, attract business or build a brand often struggle with deciding where the line is between personal conversations and professional ones. See, you can’t fake authentic interest.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Know how to not only build community but build real relationships with human beings built on trust and authenticity. Build, tweak and optimize conversion funnels, content strategy and plans, digital platforms and more over time and that results are not achieved overnight.

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The 7 Ways Brands Use Social Listening

Convince & Convert

As a result, many organizations are turning to social listening tools to make sense of the online conversation. Company’s name: 55%. Company’s executives: 44%. Like any conversation with someone you don’t know well (yet), there are some topics you’ll want to avoid.

This Week in Social Media – 4/24/2013

Social Media Marketing

One of the most instructive accounts to watch was the @Boston_Police Twitter account, as it led the conversation throughout the crisis. Content Here''s an exhaustive list of content marketing software companies complied by Jeremiah Owyang of Altimeter Group.

Why Marketers Need to Learn to Swipe Right

Convince & Convert

Finding those with like-minded interests and turning them into true advocates for your business has allowed for the greatest win-wins for customers and companies alike. It should mean that they authentically engage and inspire their network.

5 Ways Your Social Media Posts Improve Your SEO

Convince & Convert

To stand out, you need to build a strong, authentic, and engaged brand presence. But before you consider paying a shady SEO company to boost your follower count, take note that quality matters. Get conversations started.

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Get Ready for the Bots – on Facebook Messenger


They do have some humorous replies if provoked but they ultimately steer the conversation back to the subject they’re designed to cater for. Well, eventually, every major company in the world will have an account, which will be a first port of call when contacting their company.

Who Really Owns Social Selling?

Convince & Convert

Although many companies are taking social selling seriously these days and developing a solid social selling strategy, who within your organization actually owns it? Continue the conversation on our Facebook or Google+ pages. “A-B-C.