The Realtime Report

MAY 22, 2023

Everything You Need to Know on Real-Time Engagement Platform The real-time engagement conversation platform empowers people, managers, and leadership with frequent, simple pulse surveys that may be completed in two or three minutes. This shared context allows you to tailor the conversation and respond with relevant information immediately.

Platform 91

Platform Engagement Loyalty API 91

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power.

Influencer 288

Influencer Brands Policies Privacy 288

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. This boosts a brand’s visibility and strengthens brand connection, leading to improved loyalty.

Influencer 106

Influencer Marketing Collaboration ROI 106

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Takes authenticity to the next level.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

JANUARY 29, 2024

They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. With major changes at the company and new platforms like Threads, users are diversifying their time across platforms while remaining loyal to some legacy networks. Many B2B companies build their social marketing strategy around LinkedIn.

Social Media 112

Social Media Strategy Exercises Retail 112

Sprout Social

APRIL 4, 2023

Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? For employees it’s about loving their work, the company culture and, of course, the product. Their user generated content (UGC) is considered to be much more authentic than brand messaging.

Brands 128

Brands ROI UGC Authentication 128

Sprout Social

JUNE 7, 2023

Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty. By giving them something they want, you make customers feel like they are important and their opinions matter.

Brands 113

Brands Sentiment How To Analysis 113

Oktopost

APRIL 25, 2022

When you first join a company, you always want to make a profound impact. Most of the success they have seen has been from keeping a streamlined simple approach that’s human and authentic. Hot Topics in this episode: How to make management consulting engaging and authentic on social. Episode Summary.

Data 118

Data Strategy How To Social Media Management 118

Social Media Strategies Summit

NOVEMBER 30, 2022

Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. But as consumers become increasingly savvy, we’ve seen a rise in more authentic influencers — people who care passionately about their hobbies, interests, and the content they post.

Campaign 304

Campaign Brands Influencer Collaboration 304

Oktopost

FEBRUARY 2, 2022

She helped the company reach 50 percent growth in year-over-year traffic and a 363 percent increase in sales leads and so much more!! The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers. Stay in the Loop.

Data 150

Data B2B Apple Marketing 150

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. He explains ROI is often confined to bottom-funnel metrics like downloads or conversions, but influencer marketing drives returns across the customer journey.

ROI 106

ROI Influencer Marketing Survey 106

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 113

Analytics Sentiment Analysis Patterns 113

Keyhole.co

JUNE 19, 2023

If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. This form of authentic content enhances customer trust in a brand because it comes from real customers and is perceived as unbiased. Let’s check out the companies leveraging UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Convince & Convert

SEPTEMBER 11, 2015

A whopping 81% of the several hundred respondents felt that leaders who engage on social media are “ better equipped to lead a company, communicate values and shape a company’s reputation in today’s changing world.”. Executives who are active on social media convey that they are invested in the companies that they run.

Loyalty 60

Loyalty Twitter Brands Sample 60

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. It should encompass conversations across the internet. And attentively responds to incoming customer queries on social.

Social Media 74

Social Media Banking Brands Sentiment 74

Sprout Social

MAY 9, 2023

AI prompts can help you develop email subject lines that get better open rates, develop personalized content adapted to buyer personas, drive conversations based on intent and engage with each prospect/client individually. This leads to stronger connections and loyalty that stimulate your sales. And ultimately market growth.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

DECEMBER 29, 2022

They’re also seeking authentic interactions on their favorite social platforms. When a brand takes a stance that consumers align with, 36% of customers said they’ll purchase more from that company. Maintaining customer loyalty. Social media is a great way to build and maintain loyalty. Why is brand reputation important?

Reputation 89

Reputation Sentiment Loyalty Nielsen 89

Social Media Strategies Summit

NOVEMBER 14, 2019

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. 3 Best Buy Shows They Have Heart. and “This is great advice.”.

Class 100

Class LinkedIn Brands Microsoft 100

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. It also gives you an opportunity to insert your brand into the conversations drawing audience’s attention. Let’s take a closer look.

Review 127

Review Brands How To Analysis 127

Pixlee

JULY 19, 2021

By creating authentic relationships with individuals who hold sway over a large group of consumers on social media, brands can harness their target audiences in a way they’ll trust. This method demonstrates authenticity in your brand-influencer relationship as well due to dual-sided publicity. . Think Macro and Micro Influencers.

Influencer 96

Influencer Marketing UGC How To 96

Sprout Social

NOVEMBER 3, 2022

Employees are no longer grinding, hustling and girlbossing for companies that don’t value them. By quiet quitting work, people are silently protesting toxic company cultures. As quiet quitting progresses (and ripples across frustrated teams), employees will form cynical opinions of the company. steph.and.den. Quiet quitting ??

Team 97

Team Loyalty Report Collaboration 97

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. Is the time and resource investment worth it?

Questions 104

Questions Banking Insurance HootSuite 104

Keyhole.co

JANUARY 20, 2024

Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. Instead of feeling salesy, content feels more authentic and organic. One-third interaction: Engage with your audience through conversation, replies, and interaction with influencers.

Small Business 100

Small Business Engagement Strategy Facebook 100

Hootsuite

DECEMBER 12, 2023

Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. But how do you know if your content is enhancing what people think about your company?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Pixlee

SEPTEMBER 29, 2020

The digital era has brought about a significant shift in how successful companies promote themselves. With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. Attending company events, social gatherings, and demonstrations.

Engagement 90

Engagement How To Metrics Loyalty 90

Pixlee

MARCH 30, 2022

Radio Flyer saw a 7x increase in conversion upon seeding social content from the brand’s community across 117 on-site galleries. “We Trend #2: The Best Social Videos Are Diverse and Authentic. 82% of Gen Z’ers say they trust a company more if it uses images of real customers in its advertising .

Trends 75

Trends Retail UGC Authentication 75

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. Cultivating lasting relationships with your audience, not just fleeting conversions, is the path to long-term success. Remember, high engagement translates to greater brand influence and a higher chance of conversions.

Metrics 52

Metrics Influencer Sentiment ROI 52

Likeable

APRIL 2, 2019

Step out of your own perspective, and pop your bubble by seeking out insights from people outside of your team, company, or industry. Customer loyalty is about more than just rewards. Whether it’s environmental issues or community values, what matters is that your audience cares about it, and that you deliver the message authentically.

Retail 87

Retail Brands Authentication Loyalty 87

Oktopost

JANUARY 25, 2024

Creating an employee advocacy program is a strategic move for brands seeking to extend their reach and foster authentic relationships with their audience by tapping into the beauty of human connection. Prioritize employee advocacy If you haven’t implemented an employee advocacy program yet, 2024 is the year you should make it happen.

B2B 69

B2B Social Media Strategy Reputation 69

Webbiquity SMM

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. This rapid adoption and activity can make a big difference for expanding companies. Guest post by Charles Whiteman. On Social Media. during Ramadan.

Marketing 100

Marketing Metadata Retail Airlines 100

Convince & Convert

APRIL 9, 2013

It’s broken barriers between companies and their customers, completely changing the way people interact with the brands they choose to do business with. In the process, a new way of “company-customer” interaction has emerged. Authenticity. Social has not only changed the way we do business, it has raised customers’ expectations.

Authentication 145

Authentication Loyalty Buy Study 145

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. As a brand or business, how do you ensure that the conversations you take part in are appropriate? Offering support to audiences when they need it most builds loyalty. Explore the themes and patterns of the conversation and general sentiment.

Eventful 114

Eventful Social Media How To Sports 114

Oktopost

AUGUST 10, 2023

Here are some great tactics you can use: Social Listening Social listening refers to monitoring conversations about your brand, products, competitors, and keywords, analyzing what is being said by who, and then acting on that information. It may seem like a disaster when a customer posts a problem they had with your company on social.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. But at the same time, the Index also found that authentic, non-promotional content is the number one thing consumers don’t see enough from brands. Let’s get into it.

Authentication 122

Authentication Tips Marketing UGC 122

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. How did the company do this?

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. The stakes are high, but that doesn’t mean financial companies can ignore social altogether. Engaging with posts and comments in a way that feels genuine and authentic. The opposite is true.

Report 66

Report Atlassian Brands Sentiment 66

Sprout Social

FEBRUARY 29, 2024

Artificial intelligence in marketing With marketing , AI transforms how businesses interact with their customers in several ways, offering tangible benefits that directly impact a company’s bottom line. Media buying Companies like Volkswagen utilize AI to optimize their advertising strategies.

Patterns 120

Patterns Sentiment Analysis Proposal 120