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Become the Pied Piper of Community Building

Waxing UnLyrical

One thing that all of these have in common is the notion of community building. So how can you, as a communications professional, leverage the power of community building for your brand? Well it’s simple, in order for a community to thrive it needs to be interwoven with relationships. Engagement.

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Gen Z Chooses Real-Life Connections Over Emojis! New Study Reveals Surprising Trends

Bill Hartzer

The study, conducted among 5,000 individuals across the US, China, Sweden, Spain, and Poland, delved into the evolving dynamics of socialization and community building in today’s society. Moreover, the report highlighted the diverse ways in which people, especially Gen Z, seek leisure and social engagement outside their homes.

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Inside The Arboretum: How Sprout built a 10,000-member strong community

Sprout Social

Having hosted over 30 exclusive events, featuring keynote speakers from leading brands and numerous peer discussions, the community provides tangible value to members across 69 countries. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

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IFundWomen's Guide to Cultivating an Inclusive and Engaged Digital Community

Buffer Social

They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community. Read on for a behind-the-scenes look at how IFundWomen integrates their marketing and community building to foster inclusive digital spaces. Be authentic and make it work for you. You can’t ignore it.

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What Does it Really Mean to Build a ‘Community’ on Social Media? (And Why You Should)

Buffer Social

Cultivating deeper connections with and between your followers can inspire brand loyalty and boost brand awareness, engagement , growth, and reach — not to mention that it feels really great to bring like-minded people together around a shared purpose. Why should you consider building a community? So how do you do it?

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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

The era of authenticity and personalization The demand for authenticity and personalized connections reshapes content creation, focusing on genuine interactions and niche communities.   There's a growing preference for smaller, specialized, trusted groups in community building. Tell us in the comments!

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3 ways to adapt content for the era of social media entertainment

Sprout Social

As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. Today, every post is influenced by factors like format, creativity, hashtags, how people engage with it and the ever-changing algorithm. Plus, 34% prefer videos that are authentic and less produced.