Webbiquity SMM

JANUARY 24, 2023

Collaborating with microinfluencers Image credit: Malte Helmhold on Unsplash Influencer marketing has grown to play a major part in social media marketing initiatives. These small communities share interests and requirements, making them more inclined to purchase the items and services the microinfluencer vouches for.

Advertising 244

Advertising Social Media Strategy Authentication 244

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #2: The Best Social Videos Are Diverse and Authentic.

Trends 75

Trends Retail UGC Authentication 75

Pixlee

JUNE 16, 2021

Retail and ecommerce faced significant shifts in the past year, driven by store closures, no-contact shopping and myriad other challenges. Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future. pic.twitter.com/3Ifjcmg6qQ.

Retail 52

Retail Trends UGC Mobile 52

Sprout Social

JANUARY 29, 2024

They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels. Retailers go all-in on Instagram and TikTok.

Social Media 105

Social Media Strategy Exercises Retail 105

Pixlee

JULY 23, 2019

Influencer marketing is all the rage for brands that want to resonate with their customers in new and interesting ways. As this space matures, many brands find incredible success with smaller, niche influencers over larger influencers. She advises, “ Brands need to trust the influencer they have selected for the program.

Fashion 64

Fashion Influencer Authentication Apparel 64

Ignite Social Media

FEBRUARY 9, 2022

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. Make TikToks.” Followers: 49.8k.

Brands 121

Brands UGC Authentication Comparison 121

Pixlee

AUGUST 23, 2018

Today’s consumers rely heavily on social media and tapping into their community when it comes to brand loyalty and their purchase decisions. The question is how to bring the authentic community experience from social media into your stores.

Retail 41

Retail UGC Apparel Social Media 41

Social Media Strategies Summit

SEPTEMBER 9, 2022

For many brands and consumers, the value of NFTs doesn’t come from the token itself but the sense of community built around it. As a creative brand, the NFT launch felt like a natural, authentic extension of what Mid-Day Squares was already doing. New product drops, exclusive merch, ultra-rare art, and retail deals.

Examples 177

Examples Brands Avatar Authentication 177

Sprout Social

OCTOBER 16, 2023

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. But at the end of the day, everyone is seeking brand authenticity. They want businesses to be true genuine and true to themselves.

Brands 108

Brands How To Authentication Collaboration 108

Pixlee

JULY 30, 2019

Marketers within these industries are always looking for ways to authentically scale their content to relate to consumers. Fortunately, with social media and influencers, marketers are finally getting the answers they’ve been looking for. Her mission-driven message is one that helps brands connect with her passionate community.

Travel 66

Travel Influencer Delicious Authentication 66

Pixlee

APRIL 25, 2019

Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. Year-Round Influencers. Festivals like Coachella serve to show brands that by investing in influencer activity and experiential marketing, they stand to connect better with younger audiences.

Communities 75

Communities Geotagging Brands UGC 75

Pixlee

NOVEMBER 8, 2019

The release broke with an hour-long hype video on Shane’s channel, long lines wrapping around the corner of Morphe’s retail locations, and a projected $35 million in sales. One fact is undeniable: Influencer Marketing crashed a website. Want to attract your own influencers and go viral like Morphe, Shane & Jeffree?

Influencer 44

Influencer Authentication Retail YouTube 44

Pixlee

JANUARY 7, 2021

Working with influencers is one of the best marketing methods in the modern age. However, one trend that you should keep up with in influencer marketing is the presence of micro-influencers. When influencer marketing was just emerging, we were all focused on huge followers. Perfect For DTC’s And Small Businesses.

Influencer 52

Influencer Brands Startup Small Business 52

Ignite Social Media

JANUARY 22, 2020

A home goods store may post a photo of a pup lying happily on their sofa, while a fashion retailer can advertise their line of active wear on a model running alongside her furry friend. A fashion retailer showing how to style a trendy piece? It’s no surprise that consumers are heavily influenced by what they see on social media.

Types 179

Types Delicious UGC Brands 179

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Fantastic Furniture is an Australian retailer that’s a favorite for furniture and bedding. Fantastic Furniture worked with Incubeta to create TikTok influencer content. georgieandzac. VMG Digital.

Case Study 109

Case Study Marketing Directory Retail 109

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. People feel much more connected to a brand that actively engages their community. Partner with influencers to sell your products. It gives you legitimacy. View this post on Instagram.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

OCTOBER 19, 2022

The thing is—consumers trust content from creators because it feels authentic. For example, in my previous work as a social strategist, I developed a list of creators and influencers to reach out to for product launches. Look within your community. Your community is comprised of your customers, superfans and partners.

Campaign 100

Campaign Content How To Influencer 100

Buffer Social

JANUARY 25, 2022

The team will also be rolling out a robust retail education and sampling program and nurturing long-term paid partnerships with new brand ambassadors to make sure they’re sharing this value with as many potential customers as possible.

Small Business 91

Small Business Marketing Retail Education 91

Pixlee

MAY 2, 2019

Glossier has built their entire model on succeeding through community-driven product development. As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market.

Retail 68

Retail Authentication UGC Case Study 68

agora pulse

JULY 22, 2020

When you work with another brand or influencer, your message is shared on more channels and is therefore amplified. Strengthen community. Forging brand partnerships can strengthen your position in the community. This goes for local communities as well as online communities. It adds to the authenticity.

Collaboration 140

Collaboration Examples Instagram Tips 140

Sprout Social

MARCH 1, 2023

But as social media’s influence moves from marketing departments to other business functions, it might be time to think about creators in the same light. Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. your potential customers) can come in handy.

Products 87

Products Team Focus Group Collaboration 87

Sprout Social

MAY 3, 2022

However, due to strict community guidelines from several social media platforms, and government regulations around the promotion of marijuana products, many brands are having a hard time building their communities. My model was to find creative ways to promote our products without pushing a sale. Weed For Black Women.

Social Media 84

Social Media Brands Content Guidelines 84

Pixlee

DECEMBER 15, 2021

User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts. A post you or your friends share on Instagram would be considered UGC.

Social Media 52

Social Media UGC Marketing Influencer 52

Keyhole.co

MARCH 27, 2024

Effective social media marketing requires authenticity and consistency. For example, you can use user-generated content for authentic storytelling or demonstrate social proof. However, Story links disappear, wasting the efforts of your marketing team and retail or SaaS link building agency.

Instagram 52

Instagram How To Curation Remix 52

Hootsuite

JULY 7, 2020

Tomorrow, we're closing our USA retail and e-commerce shops to march in the Global #ClimateStrikes , drawing attention to the state of the planet. The fitness brand acknowledged the hurt of the Black community, expressed collective pain and solidarity. The Black community is hurting. For more info, visit ?? Be specific.

Hashtag 145

Hashtag Activities Social Media Retail 145

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? Build a community. Creating Facebook Groups is a great way of bringing together like-minded customers and building a sense of community around your brand.

Strategy 100

Strategy Brands Facebook How To 100

Hootsuite

MARCH 9, 2022

There’s joy, drama, passion, a shared language and a whole lot of community. “Our community has transformed shopping into an experience that’s rooted in discovery, connection, and entertainment, creating unparalleled opportunities for brands to capture consumers’ attention,” TikTok’s Blake Chandlee said at launch.

Products 100

Products How To UGC Meme 100

Buffer Social

OCTOBER 31, 2022

The increasing adoption of vertical networks and popular social networks’ efforts to replicate them (Twitter’s Communities and Super Followers features come to mind) show that audiences are increasingly looking for community online. The key is to be genuine and authentic to build trust with potential customers.

Social Networking 83

Social Networking Film GPS Communities 83

Pixlee

APRIL 5, 2021

After all, ecommerce is a segment of the retail industry that was born and raised in the digital age, and it often plays by different rules. We trust people more than brands , and thus we trust their authentic content more than branded advertisements. To that end, the online world serves as a community for ecommerce.

UGC 52

UGC Content Price Influencer 52

Buffer Social

OCTOBER 6, 2019

How you could do this for your business: Take a look at your event calendar and see if there are any upcoming events and activities that your online community can follow along. Mix high-quality edited content with raw authentic content (and keep in mind the vertical screen size). Bring your offline and online communities together.

Instagram 69

Instagram Influencer Brands Upcoming 69

Pixlee

APRIL 2, 2019

Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty.

Strategy 59

Strategy UGC Hotels Marketing 59

Sprout Social

JULY 6, 2020

However, as God-is Rivera, Twitter’s Global Director of Culture and Community, recently wrote: This is not a fad or a ‘moment.’. This community wants to know that you’ll show up for them even when it’s not popular to do so. How can we be there for those in our brand’s community who are looking for support or resources from us?

Social Media 144

Social Media Strategy Organization Education 144

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Try influencer marketing. Influencer marketing is here to stay.

Social Media 142

Social Media HootSuite Meme Influencer 142

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. 38% of TikTok users said a brand feels authentic when teaching them something.

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

FEBRUARY 22, 2022

Social shopping makes it easier for consumers to buy your product and share authentic feedback all in one place. They are niche communities that allow users to connect with groups of friends and shop together. Dig into our new research around what influences consumers’ decisions to buy on social. Conversational commerce.

Platform 101

Platform Tips Buy Instagram 101

Sprout Social

AUGUST 24, 2022

For example, being at the helm of a brand’s social presence means you have the potential to humanize the company and create authentic connections. I love how personal and genuine brands can get on social media and the communities they can create. Successful creators don’t just churn out content, they inspire communities.

Social Media Management 98

Social Media Management Social Media Tips Skills 98

Ignite Social Media

MAY 24, 2016

Luckily for businesses — small and large – social media makes it easier than ever before to hop on the music festival bandwagon, expand brand awareness, target new demographics, reinforce a brand’s identity as a trendsetter and ideally influence consumer purchasing decisions. They are an experience, a community, a way of living.

Engagement 110

Engagement Brands Hashtag Eventful 110