Buffer Social

OCTOBER 11, 2023

This is especially true of its newly minted Top Community Voices tier — a badge a whole lot easier to nab and just as impressive. Now, however, there are two different ‘tiers’ of Top Voice badges: Top Voice (1) and Community Top Voice (2). LinkedIn, however, has gone the other way.

LinkedIn 116

LinkedIn Badge Communities How To 116

Ignite Social Media

NOVEMBER 27, 2023

In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics. Can we authentically connect it back to our brand mission and values?

Trends 167

Trends Social Media Brands Meme 167

Later

JANUARY 10, 2021

Read on to discover 7 ways to authentically get more followers in 2021: Get More Instagram Followers Tip #1: Use Instagram Reels . Get More Instagram Followers Tip #6: Actively Engage with Your Community. In an 8-hour workday, I commit 4 hours every single day to community engagement. The post 7 Ways to (Authentically!)

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Authentication Instagram Hashtag Collaboration 98

Pam Moore

AUGUST 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.” Soundcloud.

Industry 132

Industry Real Estate Content Insurance 132

Pixlee

MAY 24, 2021

Over 2020, the travel industry lost approximately 1.3 A report published in May 2020 even estimated the loss of over 100 million jobs in the travel industry (as per the World Travel and Tourism Council). Enter influencers and user-generated content (UGC) – the community-driven method for rebuilding trust in travel.

Travel 52

Travel Industry Influencer Tourism 52

Buffer Social

JANUARY 22, 2024

And it’s true – we don’t stay stagnant, and neither do the industries in which we work. So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. “This year is going to be transformative!”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Pam Moore

JUNE 2, 2017

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes!

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Training Communities Social Media Real Estate 167

Sprout Social

DECEMBER 5, 2023

Which means the industry is primarily made up of Millennial white women. How can we make a place in the industry for people from different generations? We asked social professionals outside of the majority demographic to weigh in, and got their take on what’s amiss in the industry and how we can chart a more inclusive path forward.

Social Media 123

Social Media Survey Education Team 123

Sprout Social

FEBRUARY 13, 2019

We all benefit because you can intimately understand your audience, helping to better build community and connection. Being integrated alongside industry leading publishing and engagement tools means you can quickly turn insight into action to capture identified opportunities. All the functionality you need, under one roof.

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Authentication Analysis Sentiment Tumblr 103

Bill Hartzer

SEPTEMBER 29, 2023

Whether it’s through hashtag sharing, text message endorsements, or the distribution of invite codes, brands now have access to an affordable, reliable, and authentic avenue for bolstering their digital presence. The newly acquired funds will be channeled towards expanding the technology platform across major U.S.

Organization 164

Organization Platform Social Media Wireless 164

agora pulse

AUGUST 22, 2019

People are forming real relationships on this platform—but managing all those relationships within a community of peers, employees, potential job applicants, and potential clients can be tricky and overwhelming. Personal and Professional Profiles: Why Both Make Up Your LinkedIn Community. Enter Agorapulse.

LinkedIn 105

LinkedIn Communities How To Applications 105

Pam Moore

APRIL 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.”

Industry 152

Industry Real Estate Insurance Content 152

Sprout Social

JANUARY 29, 2024

They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. Retailers go all-in on Instagram and TikTok.

Social Media 113

Social Media Strategy Exercises Retail 113

Sprout Social

FEBRUARY 5, 2024

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? The recognition and acknowledgement of diverse communities is so important for employees to feel seen, heard and included in the company culture.

Social Media 112

Social Media Authentication Communities Campaign 112

Ignite Social Media

MAY 27, 2016

Our industry changes every day. So, when I was asked to share what the future of community management would be like, at first it felt like an impossible task. This is a pivotal time in the discipline of community management, and many brands are asking these very questions. You’re not alone. TheStruggleIsReal.

Communities 113

Communities ROI Team Social Media Management 113

Buffer Social

MAY 8, 2019

And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. Keep reading to uncover the four key steps Ugly has taken to build an industry-disrupting, global business in under five years…. Build a unique brand.

Industry 74

Industry Meme Survey Authentication 74

Likeable

JULY 1, 2020

The company has launched numerous campaigns and lent its support to non-profit organizations such as the Essie Justice Group , which seeks to end mass incarceration; the Black Futures Lab , which helps to build black political power; and Native Voices Rising , which promotes advocacy and civic engagement in indigenous communities.

Industry 134

Industry Marketing Insurance Yahoo 134

Ignite Social Media

SEPTEMBER 18, 2023

Instead of worrying about jumping in on all the latest trends, we recommend that your brand get on TikTok to focus on making content that authentically fits your brand. If you make consistently authentic content, your audience will find you. Instead, focus on your authentic brand voice and what your brand brings to the table.

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Brands Content UGC How To 110

SocialFish

FEBRUARY 28, 2011

This post kicks off a series of executive interviews we’re doing about the concepts in our book, Open Community. Susan is someone we greatly admire, and we were thrilled to get the chance to bring you some of her thoughts on Open Community. Open community empowers a much larger group of people. Innovation and creativity.

Communities 170

Communities Collaboration Diagrams Authentication 170

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? As the social media industry has evolved, each role in the marketing team has developed along with it. As the social media industry has evolved, each role in the marketing team has developed along with it.

Social Media Management 112

Social Media Management Communities Social Media Skills 112

Pixlee

JANUARY 12, 2022

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

Communities 52

Communities UGC Marketing Newsletter 52

SocMed Sean

FEBRUARY 15, 2022

Which Industries Do the Best on TikTok When It Comes to Marketing? While TikTok is a rapidly growing marketing platform, some industries can capitalize on this better than others. A study performed by money.co.uk , found the most popular small businesses on TikTok are in the beauty, fashion, and luxury goods industries.

Trends 147

Trends Strategy Marketing Authentication 147

Ignite Social Media

FEBRUARY 19, 2024

Influencer marketing has exploded across industries in recent years as brands partner with popular social media creators to promote products. Rather than relying solely on conventional political ads , partnering with creators allows candidates to connect with younger targets in authentic ways.

Influencer 106

Influencer Campaign Collaboration Authentication 106

Social Media Network Marketing

MARCH 11, 2024

Respond to comments, answer questions, and run interactive polls to build a thriving Community. EngagementMatters #CommunityBuilding) Be Your Authentic Self - People Love It: Forget the stock photos and forced scripts. Authenticity builds trust and transparency. Share your brand story, values, and even a peek behind the curtain.

Engagement 56

Engagement Social Media Hashtag Authentication 56

Social Media Strategies Summit

JULY 14, 2022

She has received industry awards, is an industry speaker, and has been asked by social media platforms such as Facebook and WhatsApp to lead global product beta tests. A number of these businesses are in the Education, Higher Education, or EdTech sectors, but I work across various industries.

Education 204

Education Case Study Overview Upcoming 204

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

Case Study 213

Case Study Library Communities Study 213

Rebekah Radice

OCTOBER 23, 2017

How To Build The Most Powerful Personal Brand In Your Industry. None of that matters if you’re not incorporating one simple aspect into the mix: speaking your audience’s language in a real and authentic way. Feels far more authentic, don’t you think? Build Buzz, Gain Publicity, and Become Known in Your Industry.

Industry 146

Industry Brands How To Hashtag 146

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. Optimizing your profile headline will ensure that your account comes up in the first few positions and gets more clicks when your prospects search for your service, product, or industry. What is social media SEO?

SEO 157

SEO Social Media Strategy Hashtag 157

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. Create authentic relationships with prospects. Personalize sales pitches and provide added value.

Tips 133

Tips Authentication LinkedIn Groups 133

The Realtime Report

APRIL 24, 2024

” Building Real Relationships In our increasingly digital world, authentic human connections are more precious than ever. When gratitude is authentic, it fosters affection and loyalty. Share relevant content, create exclusive communities, offer valuable resources, and show your support for their endeavors.

Eventful 91

Eventful Survey Loyalty Authentication 91

Social Media Strategies Summit

SEPTEMBER 28, 2023

The focus on UGC is for a good reason; it improves customer satisfaction, helps brands understand their audience, provides a means for users to build community, and is inherently peer-reviewed, making it more trustworthy. Your Email Campaigns Across all industries, brands, and locations, the average email open rate is just 26.8%.

UGC 222

UGC Content Bazaarvoice Hashtag 222

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Brand authenticity It’s easy for brands to default to hopping on timely trends and challenges or creating a social-specific brand voice because it aligns with the zeitgeist.

Brands 115

Brands How To Authentication Collaboration 115

Sprout Social

FEBRUARY 12, 2024

Partnering with influencers who exhibit fresh perspectives and innovative ideas by keeping up with industry changes also keeps your brand relevant and forward-thinking. This authentic promotion attracts attention to the brand’s content, products and services, and can lead to higher conversion rates and direct traffic increases.

Influencer 107

Influencer Marketing Collaboration ROI 107

Janet Fouts

JULY 13, 2020

She is a firm believer that business owners should make good money doing what they love and she spreads this message through her role as a thought leader in the industry. Lynn Abate-Johnson is an endlessly curious community builder (on and offline) as well as a holistic business consultant who cares deeply about doing business from the heart.

Brands 226

Brands Marketing Committee Consultant 226

Buffer Social

JANUARY 10, 2024

So, not only was I joining a highly competitive travel industry , but it was at the worst possible time.    You’d think I would have pivoted to an industry less dependent on travel, like lifestyle or beauty, but I didn’t. The pandemic hit literary one month later.

Travel 78

Travel Blogger Marketing Authentication 78

Webbiquity SMM

JUNE 21, 2022

Consistent brands are perceived as more authentic, and without consistency across marketing channels, customers will perceive the brand as confused – or even worse, duplicitous! This means brands should focus on being on the leading edge as opposed to being followers in their industry or niche.

Influencer 288

Influencer Brands Policies Privacy 288

Buffer Social

JANUARY 3, 2023

We welcome all sorts of professional conversations on LinkedIn and want people to share content that feels authentic to them so they can have meaningful conversations. The best thing you can do is be authentic and talk about what is important to you. LinkedIn should reflect real-life conversations in the workplace.

LinkedIn 113

LinkedIn Team Hashtag Authentication 113