Sprout Social

JANUARY 2, 2019

Sprout Social not only provides a big-picture overview of your content’s reach but also drills down to specific posts and social networks. Through content marketing via social, brands can give followers a much-needed incentive to check out what their sites have to offer. Organic social. Paid social.

Campaign 111

Campaign Social Media Metrics Trends 111

Oktopost

FEBRUARY 7, 2022

Known for her success in growing an authentic following, Milena reveals her secrets for massive growth on any social media account. A must-listen episode for any social enthusiast! One thing’s for sure, you’ll leave every episode with the tools and inspiration you need to nail your next social campaign!

Social Media Management 170

Social Media Management Social Media Badge Hosting 170

Almost Savvy

JUNE 16, 2011

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. The last couple of election cycles, much of this social media business was new. Do you want to use social media to communicate with your existing supporter base or grow your base?

Campaign 255

Campaign Social Media Tips Transportation 255

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. The social networks, devices and other parameters of their online behaviour.

Case Study 79

Case Study Activities Study Campaign 79

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

JANUARY 10, 2022

Can you hire a millennial to run your social and be successful? Jen helps uncover why it’s crucial to have a social strategy, why brands don’t need a crazy active presence on every social network, and how to break through the social media noise to reach your customers and buyers. Unleash Your Inner Artist.

Social Media 158

Social Media B2B Social Media Management Hosting 158

Keyhole.co

OCTOBER 20, 2023

But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. Instagram verification is a process through which the social networking platform confirms an account is original and authentic. That’s what the coveted Instagram blue tick can help you with.

Instagram 59

Instagram Badge Authentication How To 59

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. In fact, over 78% of social sellers who utilize LinkedIn to engage with prospects outperform their peers who aren’t social selling.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

APRIL 4, 2023

Their user generated content (UGC) is considered to be much more authentic than brand messaging. Think: comarketing or cobranding campaigns with your industry partners as an opportunity to also increase your reach. This reflects well on your company, conferring authenticity to your brand by virtue of this perception.

Brands 129

Brands ROI Authentication UGC 129

Sprout Social

JULY 21, 2022

To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Types of social media. Social networking. Social messaging.

Types 145

Types Social Media Microblogging Overview 145

Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services.

Authentication 122

Authentication Tips Marketing UGC 122

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. Houseparty, The platform to engage Gen-Z.

Platform 272

Platform Social Media Influencer Trends 272

Oktopost

APRIL 14, 2023

Message Mixer: AI-powered message rephrasing for advocates Asking your employees to promote your company’s content on social media is an excellent and proven way to reach more prospects and increase visibility. Real-life example: A B2B company was running an advocacy campaign to promote a new product launch.

Social Media Management 62

Social Media Management Social Media Tools B2B 62

Oktopost

FEBRUARY 28, 2024

However, repetitive copy-and-paste content shared by all your advocates risks the appearance of authenticity. You can find the tool within the messages tab of your campaigns on the social media calendar and start saving time when it comes to social media content creation. This is where the second benefit comes in.

Tools 62

Tools Content B2B Social Media Management 62

Webbiquity SMM

JANUARY 30, 2020

Arguably the best channel is through social media. billion people in the United States actively use at least one social network. Each of them spends approximately two hours every day, on average, on social media. This may include your brand’s name and other campaign-specific hashtags. Image via Instagram.

Brands 159

Brands Airlines Hashtag Influencer 159

Sprout Social

JUNE 7, 2023

Enhances customer experience A unique brand experience captures customers’ attention, provides excellent customer care and encourages authentic engagement, leading to an elevated customer experience. These include social listening data from relevant social networks (TikTok, YouTube, Instagram, Twitter, etc.),

Brands 114

Brands Sentiment How To Analysis 114

Pam Moore

JUNE 9, 2019

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Standing out from the digital noise requires more than hopping on the latest social shiny technology object. Be authentically you.

Brands 105

Brands Authentication Template Templates 105

Sprout Social

AUGUST 10, 2022

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns.

Influencer 113

Influencer Tools Marketing Software 113

Pixlee

OCTOBER 4, 2021

This makes it difficult to track campaign impact and sales reach, and is one of the common influencer marketing mistakes your brand should avoid. Tentsile uses affiliate marketing with its micro-influencers, giving these users a unique discount code to track campaign success and ROI. Limiting Your Influencer Campaign to Social Media.

Influencer 52

Influencer UGC Marketing Authentication 52

Keyhole.co

MARCH 7, 2024

Choose a niche that’s right for you Becoming an Instagram influencer, or any social media influencer for the matter, requires finding a niche to focus on. To maintain authenticity, make sure you choose a niche that aligns with your interests and expertise. Prepping your account 1. Frequently Asked Questions 1.

Influencer 52

Influencer Instagram Tips How To 52

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. Why should brands carry out review analysis?

Review 128

Review Brands How To Analysis 128

Sprout Social

MAY 9, 2023

AI-generated ideas can also make your nurture campaigns more successful. Audience segmentation and personalization AI marketing can drive your omnichannel business strategies based on market segmentation, aligning your campaigns with customers who are most likely to buy your product or offering.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

yMarketingMatters

JUNE 4, 2013

You must be engaging, authentic and trustworthy; answer questions of prospects and clients without the sales pitch. SoLoMo is an acronym for Social-Local-Mobile, referring to a new marketing approach: The growing trend of targeting consumers based on their current location and designed to be shared via social networks.

Trends 277

Trends Smart Phone Marketing Mobile 277

Unmetric

JUNE 11, 2019

It helps track social media accounts and manage marketing campaigns. The tool garners authenticity for brands backed up by voices of trusted influencers to target a new audience. Instant responses to customer reviews garner a lot of engagement and brand authenticity. Zoho Social. G2Crowd Rating: 3.7. Reputology.

Analytics 125

Analytics Tools Social Media Curation 125

Hootsuite

MAY 12, 2020

The key is to only use tools that help you automate and simplify authentic activity on Instagram. It’s a much better idea to customize your posts for the specific requirements and demographics of each social network. Here are some more tips for growing your Instagram audience through authentic engagement.

Software 145

Software Instagram Tools HootSuite 145

Pixlee

OCTOBER 25, 2021

Not only does UGC create a considerable amount of reach on social media, but it also facilitates a space for audience engagement. Telling your brand story through the voices of your passionate fans presents your brand as trustworthy, reliable, and authentic to your followers. Run a Social Media Contest to Collect Content.

UGC 52

UGC Content Widget Influencer 52

Social Media Marketing

APRIL 23, 2013

As we rush to use social platforms as just another mass marketing medium with one-way messages, here''s an important reminder: Why Brands Should Be Human on Social Media and a companion piece by Bob Garfield and Doug Levy (authors of Can''t Buy Me Like: How Authentic Customer Connections Drive Superior Results - disclosure: cmp.ly/5

Social Media 165

Social Media Tumblr Authentication comScore 165

Mindjumpers

DECEMBER 9, 2015

It’s a network of very talented people who possess great knowledge of social media in their local context – one of them being Nishanth Krish from India who shares his insights into the social media trends, prospects and challenges in India right now. 95 per cent of these users are ‘mobile-also’ users.

Social Media 100

Social Media Trends Mobile Social Networking 100

Pixlee

NOVEMBER 20, 2018

Brands have started to use a different approach by mixing influencer content across email , product-display pages , and advertising campaigns. This tactic helps maintain an authentic and consistent brand appearance across all channels, so the audience is receiving a familiar but tailored experience for the channel their using.

Influencer 75

Influencer Trends Brands UGC 75

Mindjumpers

AUGUST 12, 2010

3) Always authenticate Authentication is another important step towards successful e-mail marketing – and in the process of becoming a trusted sender of information. When talking about authentication, it is crucial to show that you are not involved in spamming. – in both the subject line and the content of your email.

Tips 206

Tips Marketing Authentication Disqus 206

Sprout Social

JUNE 26, 2023

These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services. For example, this makeup company has a targeted Facebook marketing campaign for women above 50 for a section of their makeup line, based on audience profiling.

Sentiment 105

Sentiment Analysis Patterns Price 105

Mindjumpers

JULY 7, 2010

My first thought was that these talented guys must have had been featured in some kind of viral campaign – the most obvious guess – for a beer or soft drink brand. Well, except for a polished beer commercial that plays on the concept, but without authenticity. I couldn’t help smiling. These guys were great.

Disqus 208

Disqus Fashion YouTube Policies 208

Ignite Social Media

JULY 19, 2019

Pairing this with the rise of travel blogging and the highly-visual nature of social media, especially Instagram, social networking platforms have transformed into a top destination for wanderlusters and adventure-seekers. When it comes to reaching these users, here are our top travel brands on social. Fuji ??? (??:

Travel 94

Travel UGC Brands Tourism 94

Pixlee

AUGUST 22, 2020

So the question presents itself; how can companies adapt to social distancing and deliver more personalized online shopping experiences? UGC offers a way for brands to build more authenticity into their marketing and often leads to more sales. Build a Brand Community with Social Media. Implement Live Chat.

UGC 54

UGC Authentication Patterns Communities 54

Hootsuite

NOVEMBER 28, 2022

What is social media advocacy? Social media advocacy is a way to leverage the social networks of the people who like you and/or are invested in your continued success : your customers, employees, business partners, influencers, and more. UGC acts as a trust signal, taking your brand authenticity to the next level.

Social Media 122

Social Media UGC How To HootSuite 122

Keyhole.co

NOVEMBER 17, 2023

But you can’t do this unless you are already practicing social listening and can pick up on the trend when it begins. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. Source: KPMG How do you accomplish this?

Examples 59

Examples Brands Sentiment Reputation 59

Waxing UnLyrical

AUGUST 10, 2016

On Cinco de Mayo, Snapchatters hopped on the app to turn their faces into giant tacos using Taco Bell’s taco face Lens, which later became the top campaign in the app’s history with 224 million views. With Bitly Campaigns , Vissla was able to see that Instagram drove 30% more clicks than an email marketing campaign.

Content 100

Content UGC Loyalty Hotels 100