Social Media Strategies Summit

JULY 14, 2022

She has received industry awards, is an industry speaker, and has been asked by social media platforms such as Facebook and WhatsApp to lead global product beta tests. A number of these businesses are in the Education, Higher Education, or EdTech sectors, but I work across various industries.

Education 204

Education Case Study Overview Upcoming 204

Bill Hartzer

SEPTEMBER 29, 2023

Users who choose to participate in these campaigns and actively promote brands via social media and text messaging are rewarded each step of the way, creating a powerful incentive for continued engagement. The newly acquired funds will be channeled towards expanding the technology platform across major U.S.

Organization 164

Organization Platform Social Media Wireless 164

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns.

Influencer 107

Influencer Marketing Collaboration ROI 107

Pixlee

MAY 24, 2021

Over 2020, the travel industry lost approximately 1.3 A report published in May 2020 even estimated the loss of over 100 million jobs in the travel industry (as per the World Travel and Tourism Council). Enter influencers and user-generated content (UGC) – the community-driven method for rebuilding trust in travel.

Travel 52

Travel Industry Influencer Tourism 52

Buffer Social

JANUARY 22, 2024

And it’s true – we don’t stay stagnant, and neither do the industries in which we work. So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. “This year is going to be transformative!”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

NOVEMBER 12, 2023

And we’ll explore some of the best brand collaborations we’ve seen this year to help inspire your next campaign. Each business works together to combine its resources, audience reach and creativity to co-create products, campaigns or activations. Influencer marketing campaigns are common brand collaborations.

Collaboration 112

Collaboration Brands Fashion Sports 112

SocMed Sean

FEBRUARY 15, 2022

In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns. Here are some thoughts about including TikTok as an effective part of your campaigns. Which Industries Do the Best on TikTok When It Comes to Marketing? Here’s why: Of TikTok’s 1.1

Trends 147

Trends Strategy Marketing Authentication 147

Sprout Social

FEBRUARY 13, 2019

We all benefit because you can intimately understand your audience, helping to better build community and connection. Being integrated alongside industry leading publishing and engagement tools means you can quickly turn insight into action to capture identified opportunities. All the functionality you need, under one roof.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Sprout Social

JANUARY 25, 2021

On the other hand, a well-matched influencer can develop an authentic and loyal relationship with a brand that is much more powerful in the eyes of consumers. That’s why it’s important to ensure whoever you work with wholeheartedly believes in your brand’s values and will authentically represent your brand to their followers.

Influencer 113

Influencer Campaign How To Marketing 113

Likeable

JULY 1, 2020

Meena Harris is a lawyer, activist, and the founder of the Phenomenal Woman Action Campaign , a female-powered organization that brings awareness to intersectional social causes. She believes when people and communities thrive, your business thrives.

Industry 134

Industry Marketing Insurance Yahoo 134

Pixlee

JANUARY 12, 2022

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

Communities 52

Communities UGC Marketing Newsletter 52

Convince & Convert

DECEMBER 29, 2017

The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. Our team ended up delivering the FlexPod Brainteaser Campaign, resulting in the highest-performing campaign in both Cisco and NetApp history.

Campaign 153

Campaign How To Consultant Team 153

Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. They are often more authentic and more likely to have actually used the product or service. Authenticity. Engagement.

Influencer 237

Influencer Authentication Survey ROI 237

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Brand authenticity It’s easy for brands to default to hopping on timely trends and challenges or creating a social-specific brand voice because it aligns with the zeitgeist.

Brands 115

Brands How To Authentication Collaboration 115

Sprout Social

MARCH 12, 2024

The key is being quick to the draw when it comes to sharing their unique POV on timely topics, and understanding which issues are important to their community. Like Reformation’s latest campaign with Monica Lewinsky and Vote.org , some brands will rely on influencers and celebrities to communicate their brand values.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand.

Influencer 211

Influencer Engagement Fashion Retail 211

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry.

B2B 119

B2B Influencer Brands Marketing 119

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. Many marketers will start by searching a database to find influencers for their campaigns.

ROI 107

ROI Influencer Marketing Survey 107

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Takes authenticity to the next level.

UGC 145

UGC Content HootSuite Authentication 145

Convince & Convert

OCTOBER 8, 2021

You’ve probably heard it a million times already, but authenticity and relatability is EVERYTHING. You’re going to need to prioritize building trust within your brand’s community. Nano & micro-influencers focus on a specific niche or area of interest and are generally recognized as an industry expert or topic specialist.

Influencer 163

Influencer Marketing B2B Authentication 163

Later

JUNE 28, 2021

Angela Onuoha is a perfect example of a Micro influencer whose built a community of beauty-lovers through her expert skincare and hair tutorials: View this post on Instagram. In both cases, each influencer has grown dedicated communities who trust them and the products they recommend. Length of the campaign.

Influencer 133

Influencer How To Marketing Instagram 133

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers. Let’s dive in: 1.

Fashion 97

Fashion Influencer Ensembli Instagram 97

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? As the social media industry has evolved, each role in the marketing team has developed along with it. As the social media industry has evolved, each role in the marketing team has developed along with it.

Social Media Management 112

Social Media Management Communities Social Media Skills 112

Sherrilynne Starkie

FEBRUARY 13, 2018

This could be customers, employees, surrounding communities, shareholders, policymakers and so on. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. Paid media is part of most social media campaigns, and that means consultants are managing client budgets.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

AUGUST 31, 2023

Some skeptics wondered if it was an authentic gesture, or just a way to generate positive PR. It was clear that leading by example and honoring Mental Health Awareness Month with an authentic gesture was the only way to do it. Do you think it’s only achievable for teams in the outdoor industry?

Team 119

Team Authentication Proposal Social Media 119

Sprout Social

FEBRUARY 1, 2024

It also captures real-time, unfiltered perspectives on your brand, the wider industry and competitors. The 2023 Sprout Social Index™ also indicates a customer desire for more authentic, non-promotional content from brands. Looking at the industry more broadly also helps you gauge overall brand awareness and perception.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

JANUARY 2, 2019

Regardless of your industry or audience, this approach to planning can work for you. Throughout this guide, we’ll walk you through the social marketing planning process and how to adapt your business’ strategies to industry standards. Objectives might vary depending on your industry or brand, though. Organic social.

Campaign 111

Campaign Social Media Metrics Trends 111

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. When all necessary steps are laid out in advance, it takes the stress out of content creation and ensures consistency for your brand and compliance with industry-specific regulations.

Template 134

Template Templates Social Media Tips 134

Social Media Strategies Summit

JANUARY 21, 2021

At the current growth rate, the influencer marketing industry is on track to become a $15 billion dollar industry by 2022. Without a clear goal for your campaign, it will be difficult to know what areas of the partnership are up for negotiation and which are non-negotiable. 1 Determine your marketing goals. 2 Do your research.

Influencer 188

Influencer Metrics Campaign Survey 188

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Create a separate Facebook group and community page Your first task is to set up your Facebook business page. Instead of feeling salesy, content feels more authentic and organic. The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Pixlee

AUGUST 2, 2021

Well-researched and authentic content will always get more followers than pitching products. If you want to launch a successful marketing campaign, your podcast needs to provide value to its listeners, standing out from the competition with unique, interesting content. . Podcasts Help Build Community.

Brands 98

Brands UGC Authentication Influencer 98

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social.

Report 66

Report Atlassian Brands Sentiment 66

Sprout Social

MAY 4, 2022

Challenges on TikTok are campaigns (or trends) that invite people to create their own videos based on performing a specific task. Below are some notable TikTok challenge campaigns that highlight what challenges look like and the kind of engagement they can drive: Guess’ #InMyDenim challenge is an early TikTok success story.

Brands 111

Brands Hashtag Trends Fashion 111

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. Social listening can help you uncover influencers who already love your products to create authentic partnerships. The result?

Examples 123

Examples Social Media Sentiment Influencer 123

Pixlee

JANUARY 20, 2022

Esports influencers aren’t just famous esports gamers, but often others from within the industry like esports franchise owners, critics, and sports reporters. Redbull’s partnership with Twitch gamer Tyler “Ninja” Blevins is a great example of a brand not directly in the esports industry sponsoring influencer content related to gaming.

Influencer 82

Influencer Brands Marketing How To 82

Pam Moore

MARCH 7, 2023

It's about tapping into the heart and soul of your brand and creating a personality that is authentic, memorable, and bold. Instead, it's important to think about tapping into the heart and soul of your brand and creating a personality that is authentic, memorable and bold (maybe even a little “wild”).

Authentication 78

Authentication eBook Brands B2B 78

Pam Moore

MARCH 7, 2023

It's about tapping into the heart and soul of your brand and creating a personality that is authentic, memorable, and bold. Instead, it's important to think about tapping into the heart and soul of your brand and creating a personality that is authentic, memorable and bold (maybe even a little “wild”).

Authentication 78

Authentication eBook Brands B2B 78