Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. No other channel goes further in creating real relationships with your customers, and a community around your brand. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers.

Social Media 125

Social Media How To Policies Authentication 125

Social Media Strategies Summit

NOVEMBER 7, 2018

It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. So how is a social media marketer to decide?

Platform 271

Platform Social Media Influencer Trends 271

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

The Realtime Report

NOVEMBER 30, 2022

Brand Awareness and Visibility. Looking for ways to increase your brand’s visibility? We’ve got some simple – tried and true – strategies for increasing brand awareness that you should already be doing. They’ll help you get the most out of your marketing and grow your brand’s awareness.

Strategy 91

Strategy Brands Loyalty SEO 91

The Realtime Report

NOVEMBER 29, 2022

Brand Awareness and Visibility. Looking for ways to increase your brand’s visibility? We’ve got some simple – tried and true – strategies for increasing brand awareness that you should already be doing. They’ll help you get the most out of your marketing and grow your brand’s awareness.

Strategy 91

Strategy Brands Loyalty SEO 91

Hootsuite

JULY 13, 2023

Ultimately, any brand on social media is in the business of social media lead generation. Whether you’re an ice cream maker or a funeral director (representing the full spectrum of possible jobs), social media offers an opportunity to scope out a whole world of future clients. Class is in session.

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. What is social listening? What are social listening tools? First things first, though.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Keyhole.co

OCTOBER 16, 2023

Coca-Cola has developed a reputation as an iconic global brand owing to their purpose — Refresh the world. In this article, we’ll dive deep into Coca-Cola’s social media strategy and share the secrets behind their remarkable success. So— What makes Coca-Cola’s social media strategy successful? Make a difference.

Strategy 69

Strategy Social Media Loyalty UGC 69

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). How did you get into social media?

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Later

MAY 28, 2021

Whether you’re a business owner or social media manager, drawing inspiration from top-notch social media experts is always a good idea. Since social media is such a fast paced industry, following a wide range of social media strategists will ensure you’re always in the loop. 3: Steph Gilbert .

Instagram 103

Instagram Social Media Social Media Management Fashion 103

Sprout Social

NOVEMBER 29, 2021

According to our data, 65% of participants have already made purchases directly through social media. US retail social commerce sales are projected to exceed $56 billion by 2023 , marking an opportunity businesses can’t afford to miss out on. Brand awareness is the key to unlocking more purchases on social.

Buy 143

Buy Brands Survey Apparel 143

Keyhole.co

JUNE 19, 2023

Social is a cost-effective and prompt channel for businesses to connect with their audience. Social media statistics show over 4.26 billion people are engaged in various social platforms. Social media content can go a long way in making customers happier. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

SocMed Sean

FEBRUARY 15, 2022

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns. Is TikTok Emerging as a Powerhouse Social Network?

Trends 147

Trends Strategy Marketing Authentication 147

Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. You’ve come to the right place. . billion in 2021.

Strategy 86

Strategy Brands UGC Apparel 86

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Social Media Strategies Summit

OCTOBER 16, 2019

Why is Snapchat so crucial for brands? The key to brand success on Snapchat is providing authentic content that offers something users cannot find on any other platform. Not quite sure how your brand can make an impact on Snapchat? Not quite sure how your brand can make an impact on Snapchat?

Brands 103

Brands NGO Authentication Campaign 103

Social Media Strategies Summit

FEBRUARY 4, 2021

Where else would they go besides social media? Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM.

B2B 130

B2B LinkedIn Strategy Brands 130

Keyhole.co

OCTOBER 21, 2023

Social media now offers much more than just a way to interact with loved ones. This is where social media monitoring’s art and science come into play. Social media monitoring: What is it? Monitoring social media is like listening in on discussions at a busy market in the digital realm.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Sprout Social

MAY 19, 2021

Now, customers are shifting to social for praise, complaints and everything in between. Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways.

Engagement 136

Engagement Brands Review Influencer 136

Buffer Social

JUNE 6, 2018

At Buffer, we think a lot about the future of social media. It started as a way for friends to connect online, evolved into a broadcasting channel, and is now a place for brands to provide personalized, human experiences with their audience and customers. It’s why we call it “social” media.

Social Media 111

Social Media Engagement Marketing How To 111

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy.

Video 144

Video Social Media Strategy Film 144

agora pulse

MAY 29, 2019

If you have been managing social media for a while, you are probably wondering, “Is using a native tool better than using a social media management tool?” Let’s look at some pros and cons with social media management tools as well as native tools to see which really works better.

Social Media Management 108

Social Media Management Tools Social Media Authentication 108

Rebekah Radice

JUNE 26, 2016

Do you inspire and captivate your social media community? …if you want to stand out on social media , you must earn the attention of your audience. So how can you create a strong visual brand on social media ? 6 Ingredients to a Strong Visual Brand on Social Media.

Social Media 129

Social Media Brands Energy Buy 129

Hootsuite

MAY 30, 2023

You have the right to remain silent on social media, but you shouldn’t. Social media for law firms brings in clients, boosts your credibility, and keeps you up to date on your competitors. In fact, 71% of lawyers are currently getting clients from social media despite 43% of firms not having a marketing budget.

Social Media 79

Social Media HootSuite Template Templates 79

agora pulse

DECEMBER 17, 2019

As director of Contentworks Agency , I’m using December to plan for 2020 and make a commitment to improving and evolving my social media strategies. So, let’s look at some New Year’s resolutions that social media managers should consider. Statistics show that 66% of all TikTok users are under the age of 30.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. It’s not going anywhere.

Strategy 175

Strategy Marketing Banking Influencer 175

Keyhole.co

JULY 29, 2023

How does Starbucks create a presence of different social media networks? In this post, we will take a well-rounded look at Starbucks’ social media marketing strategy, the different kinds of posts it shares and the kind of engagement they get. To automate this, you will need a social media management software.

Campaign 52

Campaign Social Media Strategy Hashtag 52

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

Instagram 86

Instagram UGC Brands Hashtag 86

Keyhole.co

NOVEMBER 22, 2023

Today, social media has become an integral part of our lives, and Facebook stays dominant in the marketing landscape. With over 3 billion monthly active users, Facebook provides a vast pool of potential customers for businesses and brands. Facebook marketing holds major importance for a wide spectrum of brands.

Brands 52

Brands Facebook Marketing Advertising 52

Keyhole.co

JUNE 6, 2023

With a blend of insights, real-world examples, and practical tips, we aim to equip you with tools and techniques that can help you drive engagement, build strong customer relationships, and propel your brand to the next level. Well, think of your employees as your brand ambassadors — your secret marketing weapon. Sounds idyllic, right?

B2B 52

B2B Strategy Brands Content 52

Mindjumpers

JANUARY 15, 2013

When it comes to traditional media, brands know the value of doing local promotion. But when it comes to marketing activities on Facebook, brands still focus on global content and don’t see the importance of local activation. Conversations that will help build a stronger brand globally.

Authentication 279

Authentication Statistics Communities Trends 279

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. Social media listening When social marketing is powered by AI, it increases your efficiency by taking social listening to a whole new level.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. Keep reading for statistics on employee brand advocacy that will grab the attention of multiple leaders across your C-suite. And employees want to post about their companies.

Buy 94

Buy Curation Statistics Survey 94

Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. TikTok has 689 million monthly active users.

Marketing 141

Marketing Statistics Platform Influencer 141

Likeable

NOVEMBER 13, 2019

The holidays are the biggest shopping event of the year, and that often generates one of two reactions from brands: It’s too cluttered and expensive. Our brand should make a minimal effort and save resources for a different time of year. People love to tell their stories and share their opinions on social media.

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

Social Media Strategies Summit

NOVEMBER 4, 2021

While impressive, these stats only show one thing: it is increasingly difficult for brands to create content that stands out from the noise. And, more importantly, what strategies can you use to boost your brand’s visibility (along with your content marketing ROI)? Example: Taskade.

Content 220

Content Marketing Compete Case Study 220

Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. Both strategies are methods of building relationships on social media through your employees, but their goals and results are different.

B2B 62

B2B Metrics Comparison Education 62