Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 96

Sentiment Analysis Tools API 96

Social Media Strategies Summit

FEBRUARY 27, 2020

Despite this compelling number, brands have been a bit slow to embrace video as a medium. At the same time, social media users have begun to shun overly curated and filtered views of life in favor of more authentic, in-the-moment content, often in the form of quick and easily digestible video clips. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

Hootsuite

MAY 1, 2023

Benefits of a social media workflow An effective social media workflow ensures that every post is well-crafted, timely, strategic, and aligned with your brand guidelines. Higher-quality content: Clear workflows ensure your content is accurate, up-to-date, and offers the best possible reflection of your brand.

Template 134

Template Templates Social Media Tips 134

Sprout Social

OCTOBER 18, 2018

Unfortunately, in a world where everyone is connected, one poorly timed, or poorly worded message could destroy your brand reputation. A well-crafted social media policy: Defends against security risks and legal issues: Social media presents complicated considerations for things like privacy law.

Policies 111

Policies Social Media Guidelines Privacy 111

Later

DECEMBER 12, 2018

Get a glimpse of what’s to come with these 2019 Instagram predictions from influencers, experts, and the strategists behind some of your favorite Insta-brands. “A s social media platforms have evolved to become full-on shopping and sales channels, brands are now going to have to report on their Instagram ROI.

Instagram 90

Instagram Authentication Influencer Analytics 90

Sprout Social

AUGUST 22, 2018

According to Sprout’s 2018 Social Index , nearly half of all consumers have taken to social media to raise questions and concerns to brands. That’s why having a concrete Twitter customer service strategy is a must-have for brands who want to keep their customers happy. Why Twitter Customer Service Matters.

Twitter 98

Twitter Tips Notification Sentiment 98

Sprout Social

OCTOBER 22, 2018

At a time when the demand for business transparency is greater than ever–especially on social–smart businesses know that building a brand people feel like they can trust needs to be a company-wide effort. And they’re not the only ones. A lot of people care.

Reputation 74

Reputation Industry Aggregator Research 74

Sprout Social

JULY 14, 2022

Or is it something brands can genuinely take advantage of? Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. But let’s look at the opportunities that already exist for brands in the near future. Brand activations in the metaverse.

Brands 115

Brands Avatar Fashion Virtual World 115

Sprout Social

APRIL 15, 2024

Types of crises to manage Stages of crisis management 5 crisis management strategies for your brand What is crisis management? A reputational crisis can damage your standing with loyal customers and negatively impact brand reputation. Automated chatbots keep every communication during a crisis on-brand.

Press Release 93

Press Release Banking Reputation Marketing 93

Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Management of brand reputation Your brand’s most valuable asset is its reputation. Social media monitoring: What is it?

Social Media 52

Social Media Sentiment Reputation Analysis 52

Sprout Social

MAY 10, 2023

Whether they’re singing your praises or giving constructive feedback, paying attention to customer opinions is important because they’re your biggest brand advocates. Selecting the right software for your brand is just one puzzle piece to your online review management strategy.

Software 98

Software Review Reputation How To 98

Hootsuite

MAY 1, 2023

All brands using social media in any form must navigate a constantly evolving set of risks in an environment that changes at lightning pace. Keep reading to find out how to build a strategy that will help protect your brand, improve your social results, and make life easier for your overworked social team. Algorithm change?

Social Media 104

Social Media Guidelines HootSuite Policies 104

Convince & Convert

SEPTEMBER 21, 2010

If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. That’s the brand engagement holy grail that we’re all seeking. Working on campaigns for several clients and its been a slow haul, especially for a new brand. Be where your customers are.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Sprout Social

FEBRUARY 13, 2023

Customer data management (CDM) is the process of lawfully (and ethically) collecting, storing, organizing and protecting customer information for the purpose of gleaning insights that improve a brand and its offerings. But remember: You must use customer data effectively and securely store it for people to trust your brand.

Data 107

Data Social Media Tips Metrics 107

Hootsuite

SEPTEMBER 3, 2020

However, we did manage to hit the mark on several of our top social trends predictions for 2020: Brand purpose and employee activism: why taking a stand has worked for some brands—but not others. Brand purpose and employee activism: why taking a stand has worked for some brands—but not others. Is brand purpose a buzzword?

Trends 144

Trends Social Media HootSuite Embedding 144

Hootsuite

MARCH 26, 2020

You humanize your brand. According to a survey conducted by Open the Government , more than half of voters want to see more authenticity and transparency in their government. Just like a business, the ability to remain authentic and honest with your audience is crucial to building a good relationship with them. Remain compliant.

Social Media 143

Social Media HootSuite Education Social Media Management 143

Bill Hartzer

NOVEMBER 2, 2021

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)

Telecommunications 218

Telecommunications Wireless Software Applications 218

Hootsuite

NOVEMBER 13, 2019

Find out how successful brands are adapting to each trend, access data from over 3,000 customer surveys, and read the full report. The same research finds that Gen Z wants brands to align with their personal values and beliefs. They’re protective of their privacy. Everything you need to know about Generation Z.

Marketing 111

Marketing Survey Mobile Trends 111

Sprout Social

JANUARY 30, 2019

Facebook was shrouded in controversy due to its algorithm changes and privacy concerns. All the while brands got bolder, launching conscious and seemingly controversial campaigns as customers want to see brands get real. Brands should strive to set goals that are actually attainable. Increase brand awareness.

Social Media 112

Social Media Strategy Marketing How To 112

ProBlogger

NOVEMBER 8, 2010

The dinnertime conversation often turned to their studies, and one of Bob’s favorite theories was about personal branding at school and university. In a society obsessed with celebrity, you don’t have to look far to find individuals who have turned themselves into household brands. The benefits of the personal brand.

Brands 42

Brands Privacy Authentication Sentiment 42

Webbiquity SMM

FEBRUARY 7, 2011

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. No bells, no whistles, just business.&#

Social Media 198

Social Media Tools Tips ROI 198

Hootsuite

SEPTEMBER 2, 2020

Regardless of where your brand is at, these 10 tips will help you manage your Instagram followers. To keep your current followers engaged with your brand — and to entice new followers — be selective. Only post thoughtfully selected, appealing content that reflects your brand. Post high-quality, engaging content. Same with Dove.

Instagram 143

Instagram How To HootSuite Geotagging 143

Hootsuite

APRIL 19, 2023

We’ve all cringed at a brand’s tone-deaf post or hashtag fail. Social media etiquette is more important than ever, especially now that brands are expected to be “human” and “authentic” online. A post that violates these norms can tarnish a brand’s reputation and alienate followers.

Social Media 145

Social Media HootSuite How To Reputation 145

Sprout Social

JANUARY 16, 2020

Whether your business promises top notch cuisine, the perfect pair of jeans or unique tourist experiences, building a strong brand and a positive reputation online is more important than ever. Showing that you care in an authentic, personable way goes a long way. Sprout Social is committed to your privacy. Email Me the Guide.

Reputation 115

Reputation Review Privacy Sentiment 115

agora pulse

JULY 3, 2019

How to Do Social Media for Financial Services: Ensure that you have reliable privacy protection and record-keeping tools. You violate Facebook policies at your own peril, and doing so may even cost your brand some growth and engagement. Doing so gives consumers a personal view of the brand. .

Social Media 117

Social Media How To Influencer Policies 117