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What’s the appeal of BeReal? Deciphering social media authenticity

Sprout Social

Instagram grids morphed from a product feature into an aspiration—something you could form into the image of your ideal self, life or brand. Terms like “personal brand” became part of the lexicon. These posts are engaging for the viewer but seem to be equally cathartic for the poster. It’s a different version of personal brand.

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What is User-Generated Content? And Why is it Important?

Hootsuite

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Brand loyalists.

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8 Social Listening Examples: How Brands Are Thriving Digital Landscape

Keyhole.co

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. If the comments are positive, then your brand has won some free publicity that will win you new customers.

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6 Ways to Boost Your Content Engagement in 2021

Pixlee

Practice social listening by monitoring what your customers already post about your brand and get to know your most passionate fans. . A look at the site’s UGC gallery page shows the brand has different content categories targeting subgroups within their larger target audience. Check out this example from Old Navy.

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Dos and Don’ts of UGC Curation 2021 

Pixlee

The process of browsing content produced by real people has reimagined traditional word-of-mouth marketing and even in-store sampling with the help of photos and videos by actual customers. But like any other form of marketing, it has to be executed strategically. Treat UGC like any other piece of marketing content.

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Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

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A Straightforward Approach to User Generated Content that Connects

Buffer Social

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. When consumers post about a brand on social media, they can influence their followers’ buying decisions. People trust people.”

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