article thumbnail

How to Write the Perfect Instagram Caption for Better Brand Engagement

Social Media Strategies Summit

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Your Instagram captions are an opportunity to connect with customers and build brand trust and awareness. Clarify Your Brand Voice. Your brand voice is the core of boosting engagement on Instagram.

Instagram 130
article thumbnail

Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

The brand also talks about offbeat places around the world and what makes them unique. The regular contests create excitement, spreading brand awareness and driving increased engagement to the posts. The brand also posts influencer content and shares UGC on TikTok. While the approach was simple, it paid off, gaining Airbnb 5.6

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days

Social Media Strategies Summit

“Having a really great brainstorming session is really important to keeping your content fresh, keeping yourself relevant, and bringing your brands to consideration to new followers.” Things are different for a brand like ESPN. Of course, most brands don’t have 75+ people on their social teams. Use that to your advantage.”

Content 130
article thumbnail

Top 5 Up-and-Coming Travel and Food Influencers

Pixlee

Marketers within these industries are always looking for ways to authentically scale their content to relate to consumers. Jen explains that her audience is a mirror of herself, and brands that she works with need to reflect that as well. “I I work with socially, sustainable and eco-conscious brands. Luisa Ruocco. Kimia Kalbasi.

Travel 66
article thumbnail

Burger King’s Social Media Strategy: Whopping Online Interaction And Engagement

Keyhole.co

Burger King’s social media strategy is an all-out, no-holds-barred bonanza of menu promotions, seasonal campaigns, mouth-watering advertisements, interactive posts, big-name collaborations, holiday-themed narratives, classic memes, spicy burger-brand wars, and loads of delicious photographs of their many offerings. And it works!

article thumbnail

The 5 Things Social Media Marketers Need to Know about Mental Health

Pixlee

That’s why your brand’s role in social media marketing is so critical. As someone who’s in charge of a brand or business social media account, you are responsible for making a positive change in your community. Giveaways and social media contests are also great ways to promote your brand while maintaining a positive attitude online.

article thumbnail

#SocialPR Spotlight: Laura Kaslow

Waxing UnLyrical

If you want to be authentic, you have to think about the person you’re talking to, otherwise you’re talking to an empty room. And, you have to be your most authentic self in-person and online. Again, it goes back to that authenticity. I don’t know many other brands I do this for purely based on a campaign.).