SocMed Sean

FEBRUARY 15, 2022

The hashtag #smallbusiness currently has 25+ billion views on TikTok, so small business owners are using it for brand recognition in new audiences. That’s a huge opportunity to promote brand awareness in a demographic that has a lot of disposable income to spend on products. Consumers today are much savvier and appreciate authenticity.

Trends 147

Trends Strategy Marketing Authentication 147

Social Media Strategies Summit

FEBRUARY 4, 2021

Today, the focus will be on Linkedin and how it can help B2B brands. Consider the following statistics from LinkedIn: 94% of B2B marketers use LinkedIn for content marketing. How can you use Linkedin for your brand the right way? Add a profile photo to make your brand credible. The LinkedIn strategies for B2B brands.

B2B 130

B2B LinkedIn Strategy Brands 130

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

Instagram 68

Instagram UGC Brands Hashtag 68

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Choose a brand over the competition (77%). Recommend a brand (76%). Check out River Island , for example.

Engagement 136

Engagement Brands Review Influencer 136

Pixlee

MARCH 18, 2019

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful. What makes a brand meaningful? The Most Meaningful Brands of 2019.

Brands 74

Brands Automotive UGC Education 74

Sprout Social

APRIL 22, 2021

Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. TikTok has 689 million monthly active users. 69% of US teens are on TikTok.

Marketing 141

Marketing Statistics Platform Influencer 141

Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. It’s not going anywhere.

Strategy 175

Strategy Marketing Banking Influencer 175

Pixlee

JULY 19, 2021

By creating authentic relationships with individuals who hold sway over a large group of consumers on social media, brands can harness their target audiences in a way they’ll trust. On the other hand, brands can repurpose the content influencers create to fit into their email marketing campaigns.

Influencer 96

Influencer Marketing UGC How To 96

Keyhole.co

OCTOBER 16, 2023

Coca-Cola has developed a reputation as an iconic global brand owing to their purpose — Refresh the world. Source: Coca-Cola Instagram Carousels offer a dynamic approach to storytelling, making it possible to delve deeper into brand stories, collaborations, or product launches. Because of this, they have earned brand loyalty and trust.

Strategy 69

Strategy Social Media Loyalty UGC 69

Social Media Strategies Summit

OCTOBER 21, 2021

And for another, the business community seems to like it too. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? Box is a pretty big deal, but it’s nowhere near the leagues of massive brands like Dropbox or Spotify. Only 12% disagree. Brian Scudamore.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Buffer Social

SEPTEMBER 13, 2023

Relatability & authenticity : Viewers tend to engage more with genuine and relatable content. There’s no formula for authenticity – it’s a broad keyword that means different things depending on your goal for content creation.

YouTube 94

YouTube Video UGC Authentication 94

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

DECEMBER 19, 2022

No other channel goes further in creating real relationships with your customers, and a community around your brand. Use Two-Factor Authentication. Educate employees about potential fishing attacks, and enable two-factor authentication across the board. Limit Access to Accounts. Use a Secure or Private Wi-Fi Network.

Social Media 125

Social Media How To Policies Authentication 125

Buffer Social

DECEMBER 10, 2021

But I also know just how much business owners struggle to use stories to create an emotional connection, build their brand, and sell their bold ideas. Numbers are an important part of your brand, but without a story, they fall flat. If you want to have a brand that moves people to action, you’ll need to craft a story.

Influencer 67

Influencer Engagement Statistics Authentication 67

Keyhole.co

JUNE 19, 2023

Social media statistics show over 4.26 Customers feel that the brand is open to listen to their opinions, thereby building trust. They are more likely to buy from and stay with brands that communicate with them on an open channel. billion people are engaged in various social platforms.

Social Media 52

Social Media UGC Content Loyalty 52

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. These are the record-breaking statistics coming out of Coachella 2016, the popular, multi-day, annual April concert that kicks off a plethora of outdoor music festivals across the U.S. EXAMPLES OF BRANDS WHO DID IT RIGHT AT #COACHELLA 2016: Cupcake Vineyards.

Engagement 110

Engagement Brands Hashtag Eventful 110

Sprout Social

MARCH 20, 2023

This bite-sized content can supercharge your social strategy and brand awareness. Short-form video statistics speak for themselves The data behind short-form video doesn’t lie—it’s a winner. 55% of TikTok users bought something after seeing the brand on the app. more engaging than long-form video (The Sprout Social Index™).

Buy 118

Buy Video How To Template 118

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

Examples 142

Examples Campaign Tips UGC 142

Buffer Social

OCTOBER 31, 2022

The increasing adoption of vertical networks and popular social networks’ efforts to replicate them (Twitter’s Communities and Super Followers features come to mind) show that audiences are increasingly looking for community online. The key is to be genuine and authentic to build trust with potential customers.

Social Networking 83

Social Networking Film GPS Communities 83

Hootsuite

DECEMBER 12, 2023

56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Later

SEPTEMBER 15, 2020

Working with brands as an influencer isn’t always easy — especially in light of the impact of COVID-19 on influencer marketing. In this complete guide, we’ll be covering everything you need to know to successfully work with brands, as well as our top tips for landing your perfect paid partnership: Table of Contents .

Brands 57

Brands Influencer Collaboration Instagram 57

Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. It’s not going anywhere.

Strategy 91

Strategy Marketing Banking Influencer 91

Likeable

JULY 1, 2020

However, when it comes to leadership positions, the statistics are different. Senior Brand Director, Scotch Porter. Aleesha Smalls-Worthington is the Senior Brand Director at Quallis Brands Co., which is the parent brand of Scotch Porter. She believes when people and communities thrive, your business thrives.

Industry 134

Industry Marketing Insurance Yahoo 134

agora pulse

DECEMBER 17, 2019

Brands with multiple demographics should embrace multichannel marketing to reach the right people, with the right message, in the right network. Statistics show that 66% of all TikTok users are under the age of 30. Get Authentic. Additionally, 63% of customers choose authentic brands over those that aren’t as transparent.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Harp Interactive

FEBRUARY 3, 2010

Twitter Best Practices for Brands. Make sure your bio is filled out and have a well-branded page. This will help to establish your Twitter credibility and establish your brand as a leader in its field/industry. These provide tweet statistics which are useful in determining the most interesting content to your followers.

Engagement 270

Engagement Authentication HootSuite Notification 270

Buffer Social

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. When consumers post about a brand on social media, they can influence their followers’ buying decisions. People trust people.”

UGC 71

UGC Content Case Study Influencer 71

Pixlee

MAY 8, 2017

Is there a product that you use from one brand that you would never, ever buy from another business? It’s because they’ve developed loyalty to the brand. . So how do you build brand loyalty , especially when you’re an online business without the personal interaction of brick-and-mortar stores? What is Brand Loyalty?

Loyalty 40

Loyalty UGC Brands Content 40

Pixlee

MAY 8, 2017

Is there a product that you use from one brand that you would never, ever buy from another business? It’s because they’ve developed loyalty to the brand. . So how do you build brand loyalty , especially when you’re an online business without the personal interaction of brick-and-mortar stores? What is Brand Loyalty?

Loyalty 40

Loyalty UGC Brands Content 40

Pam Moore

MARCH 5, 2020

Plus you can see the response and statistics within seconds! It literally took me experiencing the personal and engaging video from Gary to inspire me to pick up my iPhone and send and share my first Twitter video that same day with my audience and community. Time for a re-brand or simple refresh for your business or personal brand?

Video 78

Video Twitter Content How To 78

Likeable

JUNE 23, 2021

What we found in our surveys closely resembled the statistics; however, none of our Gen Z respondents mentioned Snapchat. The statistics say only 19 percent of millennials use TikTok regularly, which could have to do with the large age range. Another said, “I like the authenticity and silliness of TikTok. What We Found.

Platform 66

Platform Statistics Survey Instagram 66

Likeable

NOVEMBER 13, 2019

The holidays are the biggest shopping event of the year, and that often generates one of two reactions from brands: It’s too cluttered and expensive. Our brand should make a minimal effort and save resources for a different time of year. Create Branded Holiday Lists. Give Back to Your Community.

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

Pixlee

SEPTEMBER 29, 2021

It’s no secret that influencer marketing , when done right, is powerful in boosting brand awareness, conversion, community engagement, and more. Yet, the statistics do not back up this skepticism. . Yet, the statistics do not back up this skepticism. . The positive results it can yield are a real eye-opener.

Influencer 52

Influencer Collaboration Authentication Campaign 52

Pixlee

JANUARY 28, 2021

The reality many brands are facing is simple: consumers trust brands that are authentic, transparent, and most of all, well-recommended by other consumers. Given that, what can brands do to boost that loyalty? Do you know that nearly half of people say they would switch to another brand after just one bad experience?

Loyalty 52

Loyalty Privacy UGC Communities 52

Pixlee

MAY 21, 2020

2020 has presented some unique changes to the way brands engage both organically and through paid social. These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. The Brands Using Paid Social Have Changed.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Sprout Social

JUNE 17, 2020

With the introduction of Live streaming videos, an interest in brand authenticity and accessible editing apps, it’s easier than ever to dip your toes into the video marketing world. An example of a video marketing goal would be creating brand awareness. For some brands, videos are used heavily for advertising.

Video 144

Video Social Media Strategy Film 144

Hootsuite

SEPTEMBER 6, 2023

List what brands you’ve worked with, which platforms you’ve used, and brief details about their followings. If you can throw in a concrete, numerical achievement (for example, “I increased this brand’s Instagram follower count by 5%,” or “I doubled engagement rate on TikTok for this brand in three months”), even better.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Buffer Social

MARCH 30, 2022

Another promising statistic? And while we wish we could highlight all the amazing women-owned companies out there, we’re excited to spotlight these six brands this Women’s History Month which — along with creating great products — are also pushing for positive social change.

Small Business 72

Small Business Instagram Press Release Communities 72