Ignite Social Media

FEBRUARY 1, 2022

In this case, we are talking specifically about social media strategies and trends for brands. What are some brand practices that need to be left behind and what are some strategies that still need improvement going forward into 2022? Let’s dive in and see what our experts here at Ignite Social Media have to say: 1.

Social Media 199

Social Media UGC Brands Strategy 199

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

Social Media 84

Social Media Communities Community building Instagram 84

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This is likely due to the fact that decision makers across industries are active on social media.

Social Media 153

Social Media B2B Brands Hubspot 153

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. What spawned the era of social entertainment?

Social Media 86

Social Media Content Authentication Airlines 86

Social Media Strategies Summit

OCTOBER 21, 2021

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too.

Social Media 242

Social Media Instagram LinkedIn Twitter 242

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). How did you get into social media?

Social Media Management 104

Social Media Management Social Media Questions HootSuite 104

Ignite Social Media

JULY 5, 2023

In today’s digital landscape, creating a social media presence for executives can be a powerful tool to shape a company’s brand, build credibility, and engage with a broader audience. First, it is important to consider that every social media strategy should be unique to the individual person.

Social Media 97

Social Media How To Authentication Strategy 97

Social Media Strategies Summit

NOVEMBER 30, 2022

hours on social media. In this new reality, brands must humanize and connect with their audiences more meaningfully. Enter brand storytelling. Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. Image source.

Campaign 306

Campaign Brands Social Media Content 306

Ignite Social Media

JANUARY 12, 2021

The spring of 2020 challenged marketers to publicly identify where their brands stood on these words and the issue of social justice. 2020’s social unrest made it abundantly clear that consumers want to know, or rather demand to know, that the brands they support share their values and beliefs. So, is your brand prepared?

Social Media 167

Social Media Brands Activities How To 167

Sherrilynne Starkie

APRIL 26, 2021

This social media app allows users to shoot and post 60 second videos. How a Brand can Make a Presence On TikTok. It gives brands authenticity, familiarity and builds trust. In fact, people will enjoy the brand experience more fully through other people’s content. Engage With Your Community .

Brands 273

Brands Hashtag Social Media UGC 273

Ignite Social Media

JANUARY 14, 2021

A new year means a fresh start for your brand’s social media marketing strategy. As we enter 2021, it’s time to drop some of those bad social media habits and focus on tactics that are designed to drive real, meaningful results for your business. Jesse Walker , Community Manager. In-authentic Brandstanding.

Social Media 203

Social Media Marketing Brands Communities 203

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. Social Media Marketing Becomes a Thing. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. Many brands struggled with social media early on.

Social Media 302

Social Media Influencer B2B Marketing 302

Buffer Social

JULY 31, 2023

What are you working on today for social media management? Have you been trying to figure out your social media marketing plan and not sure where to start? One of our goals at Buffer is to always be iterating and experimenting with what we do on social networks and share different types of content.

Social Media 86

Social Media Strategy Instagram UGC 86

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand. How do they expect us to sound?

Social Media 114

Social Media Template Templates Content 114

Ignite Social Media

SEPTEMBER 18, 2023

One of the most common questions we get from clients is how to create branded TikTok videos. But creating high-quality branded TikTok content can be a challenge or a mystery for many brands. Who Can Brands Put in Their TikTok Videos? As a brand, figuring out who will be in your TikTok videos is important.

Content 117

Content Brands UGC How To 117

Oktopost

JUNE 22, 2023

Let’s start at the very beginning: social media is perfect for lead generation. Too often, we equate social media with customer management. Most of a brand’s followers will be their existing customer base – as are the lion’s share of interactions, tags, mentions, and comments, after all. It’s understandable why.

Social Media 118

Social Media How To B2B ROI 118

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. SVB wasn’t the only bank to experience a social media-induced run this year, with First Republic Bank following suit and collapsing two months later.

Social Media 71

Social Media Brands Sentiment Banking 71

Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? People don’t remember brands or sales-y content—they remember stories. And great brand marketing on social is behind some of the most creative storytelling out there. Brands we’re watching. Wendy’s buzz-worthy sarcasm? Hint hint.).

Social Media 87

Social Media Brands Meme Content 87

Ignite Social Media

JUNE 17, 2021

So, you want to create successful social media content? Social isn’t the place to take your brand’s 15 second TV spot and post it on Instagram, but too often, it happens. Here’s a quick and dirty look at how to approach creating thumb-stopping social media content. It’s not as easy as it seems.

Social Media 183

Social Media Content Library Guidelines 183

Ignite Social Media

AUGUST 26, 2021

In the last twenty or so years, social media has gone from a vague concept that people used occasionally to a critical part of life, especially for many young people. Social media has both its pros and cons, both for private users and brands. Pros of Social Media. Below are the 5 pros of social media.

Social Media 167

Social Media MySpace Platform Brands 167

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. You could post on community review sites or live-stream it to the masses. Types of social media. Social networking.

Social Media 145

Social Media Types Microblogging Marketing 145

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

Social Media 131

Social Media Template Templates HootSuite 131

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. No other channel goes further in creating real relationships with your customers, and a community around your brand. Quick Links: 6 Common Social Media Security Risks. Unattended Social Media Accounts.

Social Media 127

Social Media How To Social Media Management Authentication 127

Webbiquity SMM

JUNE 21, 2022

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot.

Influencer 268

Influencer Brands Social Media Campaign 268

Buffer Social

JANUARY 12, 2023

Keeping that in mind, we — along with experts — outline what we’ve noticed people are picking up more of in the industry and make observations about what the future might hold for social media in 2023. But there might be a solution that can work for everyone – celebrity social media personalities.

Social Media 132

Social Media Social Media Management Content Brands 132

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. The challenges of cannabis social media marketing.

Social Media 82

Social Media Content Brands Instagram 82

Hootsuite

NOVEMBER 28, 2022

There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. In short, an engaged community leads to better sales outcomes.

Social Media 132

Social Media HootSuite UGC How To 132

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Content 111

Content Brands Strategy UGC 111

Buffer Social

MAY 17, 2023

In this article, we will explore the ins and outs of social media collaboration, its effectiveness, real-life examples, and how to approach a potential collaboration to maximize its potential. What is social media collaboration? What are the benefits of social media collaborations?

Social Media 103

Social Media Collaboration Brands Influencer 103

Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Source: PEW Surveys conducted 2012-2019.

Social Media 195

Social Media Trends Instagram Facebook 195

Oktopost

APRIL 4, 2023

A strong social media presence shouldn’t feel manufactured but, when the business’s reputation is at stake in front of an audience of millions, it needs to be carefully manufactured, right? This is especially true for financial services, which are carefully monitored for the way they advertise and communicate with customers.

Social Media 118

Social Media Marketing Social Media Management Influencer 118

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos.

Social Media 195

Social Media Skills Marketing Influencer 195

Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Why social media consistency matters for brands Consistency on social media isn’t just nice to have: it’s a non-negotiable for long-term success.

Social Media 104

Social Media ROI Meme Video 104

Buffer Social

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

Social Media 122

Social Media Small Business Strategy Instagram 122

Pam Moore

JUNE 8, 2017

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? Depending on how connected you are with your community they may be interested in what you eat, where you go for breakfast. Authenticity.

Authentication 167

Authentication Brands Social Media Communities 167

Sprout Social

JUNE 15, 2023

Social media is an integral part of nonprofit operations. And with the right social media strategy and tools, nonprofits can amplify their mission, transform how they connect with audiences and meet fundraising goals. But planning and executing a nonprofit social media strategy isn’t without a unique set of challenges.

Social Media Management 104

Social Media Management Social Media Tools How To 104

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B How To Influencer 62