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Brand Humanization: Transparency vs Authenticity

Pam Moore

As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? Depending on how connected you are with your community they may be interested in what you eat, where you go for breakfast. Authenticity.

Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

Pam Moore

As many brands are challenged to become human, engage with their community of customers, prospects, stakeholders, and competition a few of the questions we hear most are: What do I talk about? Authenticity. authentic — adj. Who is in your community?

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! Do you have social media problems? .

Get Down with the OPC! How to Ignite Your Brand with Other People’s Content and Community

Pam Moore

Social media presents tremendous opportunity for us to connect with people across the globe like we could never do before. The OPC = other people's content and other people's community. This is because at the heartbeat of social media, business and life is people.

Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

I am thrilled to announce that Social Profit Factor is finally here! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today! Why did we create Social Profit Factor? .

Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn.

Brands 114

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Have you ever thought about the quality of the human connections you make via social media? Marketers must use the data and social media insights to connect in a more human way. Success in business utilizing social media and digital marketing requires both art and science.

Data 171

How to Build an Influential Brand Through Authentic Advocacy (including Social PR)

Waxing UnLyrical

Around one third of the world is on some form of social media. With social media on the forefront of many people’s minds, it has naturally also come to weigh on the minds of marketers. This is the point of inbound marketing, social PR and (yes) authentic advocacy.

How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. Your brand is what you say, do and think.

Brands 170

How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Let’s begin with a reality check: A whopping 74% of brands have no meaning in consumers’ lives. Consumers don’t care about your brand or your marketing message—unless it resonates. Brands can increase the value of a product or service by 20 times with storytelling.

Brands 142

10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

It's easy to get side tracked by all the geekdom in social. Social Media is About Humans Connecting to and Growing With Other Humans. Underneath all of the bits, bytes, and likes we can't forget why we like social media in the first place.

The Importance of Localized Branded Content on Social Media

Mindjumpers

The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. What is happening right now in your local community? It takes a Community Manager who grew up in the given location and is based there.

Brands 262

Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements.

Brands 171

Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business

Pam Moore

Your brand is the foundation and one of the most important aspects of your business. Bottom line, you have one chance to make a first, second and third brand impression. Your brand is who you are. Your Brand is a Promise Delivered. Definition of a brand.

Is Your Social Media Content Really Top of News Feed Worthy?

Pam Moore

The truth is marketers have no guarantee their content will be seen on any medium, platform or social network, by anyone, let alone their target audience. Social Profit Factor Training Academy and Marketing Nutz Can Help! .

Feed 169

Emotional Branding 101: Make Your Brand More Human with These 8 Foundations

Pam Moore

Brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally-connected brands. Branding strategies, brand storytelling and even emotional branding is not new. Foundations of emotional branding.

5 Reasons Your Social Media Marketing Program is Failing

Pam Moore

Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face.

Social Media 2018 Keynote Presentation: Power of Intent and Perspective in a Digital World of Change

Pam Moore

Just when you thought you had your social media and digital marketing strategy and plan together, 2018 hit many marketers like a load of bricks with fast, unexpected changes. Buyers are tired of brands taking advantage of them.

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? A logo does not equal a brand. Be your brand.

Brands 140

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

They aren’t thinking “should I do business with this person or brand.” ” Would you like to increase brand awareness, generate more leads? Yet, why do people still hide behind social media logos and contact forms? 7 Top Personal Branding Goals.

Brands 171

How to Build Your Personal Brand to Inspire, Connect and Grow Your Business in 2018

Pam Moore

One of the top questions I hear from business leaders, small business owners, executives, sales representatives, and everything in between is, “Pam, do I need a personal brand? It's natural for us to want to do business with people and brands we trust and who make us feel good.

Brands 161

Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

Because of its “in the moment” nature, Snapchat began as a more personal and authentic alternative to Instagram and all its filters. And somehow, the further development of Lenses has been successfully implemented and hasn’t damaged the spontaneous “here and now”, authentic feel – it has combined filters with real-time. On a similar note, influencers also play a large part of the Snapchat community nowadays , especially for brands.

Communities Create Markets: 13 Strategies To Build a Loyal Tribe of Brand Evangelists

Pam Moore

Did you know that two of the top reasons most businesses fail when it comes to online marketing and social media is lack of planning and impatience. The heart of digital and social marketing success is community. The true power comes in the form of community.

Communities Create Markets: 13 Strategies To Build a Loyal Tribe of Brand Evangelists

Pam Moore

Did you know that two of the top reasons most businesses fail when it comes to online marketing and social media is lack of planning and impatience. The heart of digital and social marketing success is community. The true power comes in the form of community.

5 Steps to Build Thought Leadership for Your Business and Personal Brand

Pam Moore

Unfortunately too many digital and social marketers have a false belief that they can simply write a few blog posts, send a few tweets, reach 10k YouTube subscribers and increase their social influence scores to quickly become the go to thought leader of their niche.

Social Trust Factor: 10 Tips to Establish Trust and Credibility for Your Brand

Pam Moore

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. There could be many different reasons why your communities are reluctant to engage with you.

Brands 171

4 Social Media Trends that are Irrelevant for Your Brand

Ignite Social Media

Today, it’s tough for brand social media managers to keep track of where and how they should be engaging customers on social media. Brands Using Bae. Brands are coming off as try-hard as they attempt to use words like bae, on fleek, lit, basic, GOAT, etc.

Trends 151

How Franchise Organizations Can Use Digital and Social Media to Amplify and Grow the Brand in 2019

Pam Moore

It's in the DNA of successful franchisor founders to empower their tribe of franchisees and customers to be the best brand evangelists in the world. Why is it then that many franchisors and franchisees shy away from social media and digital marketing in 2019?

Brand Storytelling 101: 6 Must Have Content Elements

Pam Moore

Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? What is your brand story?

Brands 170

Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. Every brand touch is an impression of your brand.

How to INTEGRATE Your Digital Marketing and Social Media Plan for Online Success

Pam Moore

No doubt the demands to build and maintain a profitable online social and digital platform to establish and grow your business is overwhelming. Plus, trying to keep up with the rate of innovation happening on the top social networks is a job in itself. Every brand touch matters.

How to Build Thought Leadership Using Social Media Without Bragging About Yourself 24/7

Pam Moore

Thought leadership is important for any person and brand wanting to establish themselves as a leader in a particular industry, niche, specific topic, trade or practice. Thought leadership is beneficial for both brands and humans. 10 Tips to Be a Social Media and Digital Marketing Rebel.

Skills 170

Become the Pied Piper of Community Building

Waxing UnLyrical

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat.

Social Media Authenticity Lessons From Nicki Minaj

Convince & Convert

With 1,600 brands, 1.2 But how does one stay engaged with such a large and diverse array of participants across all social networks? “At some level, you have to make it about the social and not about the media.” It’s All About Her.

Power of Trust and Intention in Earning Attention of Your Ideal Customer and Audience

Pam Moore

There is clearly no lack of people and brands trying to grab your attention. Every where we turn, every device we turn on, every social network feed we scroll, there is noise. Brands want us to check out their hot deals. 15 Tips to Zoom Your Online Brand (white paper).

Brands 170

20 Ways to Bust through the Digital Noise with a More Human, Relevant Brand

Pam Moore

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Social currency on the web today = attention + action. Be authentically you.

Brands 110

4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

When we, as consumers, feel understood and cared for, a similar reaction occurs, resulting in our own loyalty to the brands that we feel really speak to us, and our wants and needs. optimal tone of voice; ideal creative; subtle, yet convincing, brand benefits; etc.)

3 biggest brand blunders on social media

Socialmedia.biz

Whether you’re a close-knit, community-focused, small business or a multinational conglomerate, social media plays an important role in how people perceive, discover and engage with your brand.

Brands 132

15 Reasons You Need to Stop Random Acts of Marketing & Social Media (RAMs) Now

Pam Moore

The sad thing is nobody in the conference room has the guts to state the obvious… that there is no budget, time, or resources to implement the new random act of marketing or social media with any level of success. Are you guilty of random acts of marketing or social media?

How to Engage With Your Social Media Followers Quickly and Authentically

Buffer Social

How do you feel when people comment on your social media posts? A comment is or some form of engagement is usually a sign that people love your social media content. How do you work as a social media team of one? Use a social media engagement tool.