Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence.

Analytics 112

Analytics Sentiment Analysis Patterns 112

Sprout Social

APRIL 29, 2024

Reputation management services help businesses handle and avoid these situations, minimizing professional damage and guiding them through the storm. In this article, you’ll learn what an online reputation management service is, how they support businesses’ goals and our recommendations for the best providers in the market.

Reputation 92

Reputation Brands Sentiment Survey 92

Oktopost

FEBRUARY 29, 2024

To effectively gauge the success of social selling initiatives, you need to employ robust analytics and track your prospects as they move through your sales funnel. This is where your average social media management platform falls short. 4 types of data you should track to improve social selling ROI 1.

ROI 62

ROI B2B Organization Platform 62

Sprout Social

SEPTEMBER 9, 2020

Social listening goes beyond monitoring and replying to incoming questions or comments about your brand. It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. The Social Media Manager. For instance….

Organization 123

Organization Sentiment Social Media Management Analysis 123

Sprout Social

FEBRUARY 29, 2024

This article will explore the diverse roles AI plays in enhancing business functions like marketing, operations, product development, human resources, customer support and security. AI’s application in media buying improves campaign performance and provides valuable insights into consumer behavior and media consumption patterns.

Patterns 118

Patterns Sentiment Analysis Proposal 118

Keyhole.co

DECEMBER 15, 2023

Mentionlytics is a solid social media management platform. Top 7 Mentionlytics alternatives for 2024 Let’s look at some social media monitoring tools you can use as alternatives to Mentionlytics. The remaining Team, Pro, Advanced, and Enterprise are $119/month, $199/month, $359/month, and $833/month, respectively.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. However, the distinction between social listening vs. social monitoring isn’t always as clear-cut as this definition might suggest.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue.

Report 65

Report Atlassian Brands Sentiment 65

Sprout Social

SEPTEMBER 18, 2023

Take a look at this representation of the percentage of revenue different industries allocate to marketing per a Gartner report: Also connect with industry peers to learn how they’re managing their budget and keep close communication with your team about the results they’re seeing from marketing spend.

Marketing 129

Marketing How To Sample Samples 129

Hootsuite

SEPTEMBER 21, 2023

any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. Not all social stats are created equal. But be careful. But here’s the thing.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? What is complaint management? Reduce agent burnout Let’s face it.

Reputation 103

Reputation System Brands Knowledge Base 103

Keyhole.co

DECEMBER 13, 2023

Our tool excels at tracking and gathering real-time social media data and using simple graphs and pie charts to depict the information. Keyhole is a Mention alternative offering end-to-end social media management packages. Sprout Social Another popular name among Mention alternatives is Sprout Social.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62

B2B Marketing ROI Hubspot 62

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

B2B 131

B2B Social Media Management Metrics Social Media 131

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

Content 130

Content iPhone Sports Remix 130

Hootsuite

DECEMBER 12, 2023

Easy: be active on social media. You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. You also don’t need to be active on every social media platform, or have the most original thought leadership content. Whatever your area of expertise is, share it.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

NOVEMBER 30, 2023

Dark social may sound sinister, but in reality, it’s one of the most common occurrences in our everyday lives. Have you ever shared an article with your best friend via WhatsApp? If so, that share constitutes dark social. This way, you won’t have to miss engagements from Reddit, blogs, or any other social forum.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

MAY 11, 2023

As its footprint in the social media landscape grows, the TikTok team has been hard at work creating brand safety solutions within their ad platform including the TikTok Inventory Filter and some pre- and post-bid safety tools. This intel gives you the audience insights you need to create a customer-centric social strategy.

Reputation 129

Reputation Tools Brands How To 129

Keyhole.co

JULY 20, 2023

Any time media monitoring-related discussions spark, teams rush to find a sustainable set of tools. Most of the social media monitoring tools out there come with a pricey tag, making it seem like a luxury. Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis.

Industry 52

Industry News Google Brands 52

Sprout Social

OCTOBER 31, 2023

With effective AI prompts you can optimize these tools to extract key information from social listening and customer experience data. Also, ideate and draft compelling content such as product descriptions, web articles and social posts. These are mostly used to draw insights from data or in image or video creation.

Tools 97

Tools How To Sentiment Training 97

Sprout Social

FEBRUARY 5, 2020

But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need. Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage.

Tools 91

Tools Sentiment How To Team 91

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. In this article, we’ll explore audience engagement benefits and strategies. What is audience engagement?

Engagement 103

Engagement Tips Loyalty Metrics 103

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 124

How To Social Media Management Metrics Team 124

Sprout Social

MARCH 20, 2023

About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. They show up for us, so creating content that brings value to them is key in building a strong, community-focused social strategy.

Communities 86

Communities Products Company Strategy 86

Sprout Social

OCTOBER 4, 2021

In this article, we’ll break down best practices for measuring both your earned and your owned social data, how you can use this comprehensive perspective to inform strategy decisions across the business, and how you can do it all with a tool like Sprout. Learn how your audience feels about your brand using sentiment analysis.

Data 122

Data Metrics Sentiment Analytics 122

Oktopost

MAY 30, 2023

Repurpose content You’ve probably heard it said before that there’s no original idea – that every film, novel, article, painting, or sculpture contains elements that have been created and seen before. Simplify cross platform social media with a centralized, integrative platform.

Publishing 84

Publishing Social Media Film B2B 84

Sprout Social

JANUARY 24, 2024

In this article, we explain which influencer marketing metrics you should focus on to prove a return on investment and show an impact on your overall social and business goals. ‍♀️ In our Pulse Survey, 41% said they measure the growth in followers/subscribers on social platforms to see if influencer marketing is working for them.

Metrics 98

Metrics Influencer Marketing Survey 98

Sprout Social

JANUARY 19, 2021

In this article, we’ll highlight ways you can leverage Sprout’s platform, including newly released features, to make the most out of your social data. You can also analyze sentiment scores and trends to see how your audience feels about your competitors (and relevant topics) compared to your own brand. . Know when to be silent.

Data 94

Data Sentiment API Analysis 94

Keyhole.co

NOVEMBER 6, 2022

Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Good sentiment analysis with an accuracy of up to 80%.

Tools 52

Tools Social Media Sentiment Price 52

Keyhole.co

MARCH 2, 2023

We’ve put together a guide to the industry’s three most important social media marketing tools. Reading through this article, you’ll learn about the different kinds of tools, including their respective strengths, weaknesses, use cases, and requirements. Don’t take your opportunity costs for granted.

Social Media 52

Social Media Tools HootSuite Marketing 52

Keyhole.co

MARCH 11, 2024

Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking. Content reach Content reach measures the scope of your posts, articles, and shared materials across social media. LinkedIn performance against competitors and identify areas for improvement.

Template 52

Template Templates Analytics LinkedIn 52

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. They bring this level of personalization and care into their social channels and content, too. Their team is also extremely engaged on social.

Strategy 122

Strategy Brands Content UGC 122

Sprout Social

AUGUST 10, 2022

In this article, we’ve compiled a list of the best influencer marketing tools to get you started. Influencer marketing tools for social listening. Sprout Social is an all-in-one social media management platform that offers powerful social listening features. Key features. Key features. Key features.

Influencer 111

Influencer Tools Marketing Software 111

Keyhole.co

JUNE 19, 2023

Implementing social listening tactic Social listening involves monitoring digital conversations to understand what customers say about a brand and its industry online. It goes beyond just monitoring social media platforms for brand mentions and hashtags. How does social listening impact customer success?

Social Media 52

Social Media UGC Content Loyalty 52

agora pulse

DECEMBER 11, 2017

You can read the entire article — who am I to dissuade you? Ads comment management. Team performance. Community management. For team members. For team members. Track sentiment. Add a few saved replies that have a similar sentiment: “Thanks so much!” Saved replies. 2, Tagging. Publishing.

Social Media 59

Social Media Sentiment Team Publishing 59

Keyhole.co

MARCH 24, 2023

Role in reputation management By tracking social mentions, brands can gain a better understanding of how they are perceived by their audience and identify any issues or areas for improvement. Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback.

How To 52

How To Sentiment Reputation Hashtag 52

Oktopost

JUNE 26, 2023

Turning previously popular articles, speeches, presentations, How To videos, blogs and soundbites into something new for social media means you can boost the quality content available to your employee advocates, and ensure there’s never a shortfall to make up for. What is social advocacy?

Social Media 62

Social Media How To Reputation Analytics 62