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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Customer service is social, too. In the linked-to article, Consumerist shares the story of an individual who opted to use a landscaping service to trim his lawn. If you’re reading this article, even if you did know the other side of the story, would you want to do business with this company? Every bad sale costs you five.

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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. Great content, #2, works across the board for social media. Access to these social media communities is free. The only substantial cost for you is time.

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Targeting an audience of social media heavyweights that frequently visit New York City is a really useful marketing strategy. It feels really good that they “get&# the social media world and go out of their way to make you feel good for staying at their hotel. If you are and if you work at it, the rest will follow.

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Why You Should Fix Your House Before Inviting People Over Why You Should Fix Your House Before Inviting People Over by Tamar Weinberg on May 12, 2010 Share This is a guest post by Hugo Guzman.

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

It makes me wonder if I’m sending my requests to a wall (or for your tech geeks, /dev/null) or if people really work for Apple (outside their marketing and engineering departments). If you’re considering social media marketing for your business, no matter what size your company is, listening and engagement is key.

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Building Trust: A Relationship is Not a Newsletter Opt-In

Techipedia: Tamar Weinberg

In fact, the problem is expanding to all corners of the social media world. The problem that I’m experiencing more often, and one that my colleagues are beginning to see more frequently, is that an opt-in for a relationship or connection online does not actually grant permission to market. With relationships comes responsibility.

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Every Social Network is Different: Here's What You Need to Know

Techipedia: Tamar Weinberg

How do you get your news? In the past I have variously read newspapers, watched TV news bulletins, read news.bbc.co.uk If you use Twitter regularly, you’d see that it wins as a social news site that provides instantaneous news — at least of that caliber. and obviously more recently sites such as Digg.