Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? But the reality is, your blog is probably a lot more broad than you think. That would be a interesting exercise, wouldn’t it?

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

SEPTEMBER 20, 2010

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

JULY 26, 2010

Then came social networks that were great places to deliver and share messages – but not really that great for telling your story. Unlike your blog, which is on an island, the Pitch is mobile and travels around to all the places you need it to – email, social networks, search engines, etc.,

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

SEPTEMBER 7, 2010

More from Convince and Convert Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers The 3 Amigos: Email, Blogging, Social Sharing Convince and Convert Recommends From Twitter to Blog – #FollowFriday Vol. If he’ll be near you, check it out.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. The FTC encourages social media policies be in place and reviewed. All that stuff?

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

MAY 12, 2010

Karamitsos Interesting article…compares people ambivalent about social media to Sam in Green Eggs and Ham. link] [link] Dennis Baker RT @jaybaer: Would You Try It With a Fox? link] [link] Mike Malone RT @jaybaer: Would You Try It With a Fox? link] [link] Maria A. link] [link] Maureen Cute post. But I agree with Factchecker.

Consultant 120

Consultant Social CRM MySpace Social Media 120

Convince & Convert

JUNE 17, 2010

[link] kdrewien Social Biz: Is Your Twitter Addiction Paying Off [link] [link] rtweb Is Your Twitter Addiction Paying Off [link] [link] leshannepretty Is your Twitter addiction paying off? link] EllisTweet Given the volume of yammering about how to measure social networking success, I must say that this post, Jay, stands out.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. link] Christopher Smith Great article.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

FEBRUARY 23, 2010

link] [link] Matthew Olson RT @kstensberg: Is Your Social Strategy Proactive or Reactive? link] [link] Egmo Is Your Social Strategy Proactive or Reactive? – [link] (via @jaybaer) Nice article! link] Aaron Strom RT @evo_terra: Is Your Social Strategy Proactive or Reactive? – [link] (via @jaybaer) Nice article!

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

MAY 25, 2010

Interesting article about online marketing. Interesting article about online marketing. I can help with the website [link] Rich Barker RT @ScottHepburn: RT @LisaHoffmann @jaybaer: [link].

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

JUNE 3, 2010

What #BP Can Learn From the Umpire [link] [link] Steve App Absolutely brilliant article via Mr. Jay Baer RT @jaybaer: Truth, or Consequences? RT @sawaob12: brilliant article @jaybaer: Truth, or Consequences? What BP Can Learn From the Umpire. Schatschneider agreed. What BP Can Learn From the Umpire. Im Jay Baer.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Convince & Convert

JULY 28, 2010

Great article Jay! link] [link] Brake Associates Excellent article, helpfulness marketing…great concept! link] [link] Brake Associates Excellent article, helpfulness marketing…great concept! link] [link] Jennifer Scroggins RT @JesyHerron: Love this article and completely agree! You should be.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

MARCH 23, 2010

I think first-time bloggers get enamored with the concept of “design.&# reading this article makes me feel the need to change my blog service, be better. This is really really helpful, especially for an aspiring blogger like me. That would be a fun discussion, right? Most of your blog readers have no idea who you are.

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

MARCH 25, 2010

" [link] #socialmedia [link] Mark Van Baale Swix aggregates your social media metrics, and presents them in a unified, digestible fashion via @jaybaer: [link] [link] ldjenkins That @jaybaer is a smart one >> Yea! Social media statistics and reporting, without the hassle [link] [link] Marc Westenburg anyone use #swix?

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

SEPTEMBER 21, 2010

Many brands these days use social media to promote themselves and to reach out to their target audience. There is an interesting article about it. link] [link] Mary Hey Jason, An interesting post about Developing a Social Media Strategy in 7 Steps. There is an interesting article about it. link] Jason Baer Thanks so much.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JUNE 2, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Detective Tricks to Find Your Customers in Social Media Is Social Conversation a Myth? My experience with it is that its no differ than any other social marketing concept…find friends.

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Social Media Strategy Curation Privacy 133

Convince & Convert

APRIL 1, 2010

I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important. link] Sodapopgirl @jaybaer One of the best articles I have read on this topic. A great (and yes tragic) case study.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

SEPTEMBER 21, 2010

Here’s the distribution of number of words in each of these headlines: 5 word headline = 2 posts in top 25 6 word headline = 3 posts in top 25 7 word headline = 8 posts in top 25 8 word headline = 9 posts in top 25 9 word headline = 0 10 word headline = 4 posts in top 25 Clearly, I write longer headlines than many other social media bloggers.

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

AUGUST 18, 2010

Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul? How can we find the most influential bloggers and get them to write about our client? I had your article on-screen already, prepped for Tweeting later today. What do you think? Nice job.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

JULY 14, 2010

I think it's a good approach to enter social media metrics. link] Malcolm Atherton Great article on social media adoption – take exec's vision/strategic plan & make that the SM metric: [link] #pr [link] Buildipedia RT @imadnaffa There's nowhere to hide from Social Media. Do you agree?

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Social Media Strategy Metrics Organization 134

Convince & Convert

MARCH 3, 2010

(photo by Steven Depolo ) More from Convince and Convert The Key to Social Media Success is Just 2 Letters Are You Slow Enough to Succeed in Social Media The 6 Dangerous Fallacies of Social Media Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) How Not (..)

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

APRIL 6, 2010

[link] Iosif Alvertis RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps [link] [link] Hervé Weytens Build Your Brand a Social Content Ladder in 5 Steps [link] #brand [link] Inside Twente RT @jaybaer: Build Your Brand a Social Content Ladder in 5 Steps [link] [link] JUHLi SELBy Check out Jay's articles–They rock!

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

MAY 26, 2010

This article really helps to give the guidance so that SM platforms are not a strategy but the tools. This article really helps to give the guidance so that SM platforms are not a strategy but the tools. link] online marketing blog using facebook fan page as a newsletter is a great idea, thanks for the great article.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Thank you to everyone who reads Convince & Convert. Second, huge thanks to Joe and his team for the honor.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

APRIL 14, 2010

Excellent article! link] [link] Verizon Friends The Key to Social Media Success is Just 2 Letters. Excellent article! link] [link] Verizon Friends The Key to Social Media Success is Just 2 Letters. Excellent article! link] [link] Verizon Friends The Key to Social Media Success is Just 2 Letters.

Social Media 128

Social Media Consultant Health Care Questions 128

Convince & Convert

MAY 11, 2010

Social media clearly has the ability to mitigate doubt and confusion among fence-sitters. I think there's a lot social media articles out there that cover two of the three sales steps (“prospecting&# & “presenting&# which = “engaging&# ) but not as much out there about “closing&# the sale.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

SEPTEMBER 21, 2010

Just like social networking sites, niche networks of practice and purpose, are powerful and unique. Just like social networking sites, niche networks of practice and purpose, are powerful and unique. Let me suggest that you include vertical, or niche solutions on your next pass.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

JUNE 11, 2010

link] Martin Kulakowski I loved those bizAZ articles from Jay way back in the day! link] Martin Kulakowski I loved those bizAZ articles from Jay way back in the day! link] Martin Kulakowski I loved those bizAZ articles from Jay way back in the day! Congrats on the book dealy! Congrats on the book dealy!

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

AUGUST 31, 2010

Yet, Mitch doesn’t see it happening in social media. Some Bloggers respond to the comments and some don’t. I have tremendous respect for blogger that are not too busy to at least acknowledge comments with a simple “thank you.&# He writes: There is not much conversation going on at all.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

FEBRUARY 25, 2010

link] Geeknet Do You Know Your Customers Enough to be a Social Media Hit? Check out this article [link] #thinkgeek #geeknet kahuna7 WOW, Jay, Susan is awesome! It’s so important for to know you’re facts and your customer while using social networking. The opportunity social networking provides in incredible.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

MAY 20, 2010

Mankhey RT @jaybaer: (please RT) Are Your Social Media Success Metrics Suffering From Premature Calculation? Mankhey @jaybaer Great article (RE: [link]. link] jodijodijodi Another awesome, timely post by @jaybaer – Are Your Social Media Success Metrics Suffering From Premature Calculation? link] [link] Richard W.

Metrics 116

Metrics Social Media eBook Social CRM 116

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants.

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Social Media Strategy Influencer Case Study 128