Social Media Network Marketing

MAY 31, 2010

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Social Media 62

Social Media Social CRM Reputation Widget 62

Convince & Convert

MAY 4, 2010

For example, the markers for a jump to cloud computing for a declining retail company are quite different than the markers for a growing startup to embrace a business intelligence application. For instance, open source software and the Freemium model are allowing for a more organic, bottom-up adoption of many applications and technologies.

Social Media 117

Social Media Strategy Consultant ROI 117

Convince & Convert

FEBRUARY 11, 2010

They really need to sort this process out or they are going to end up losing developers to other platforms, which make it a lot easier to get an application approved and have more transparent processes,” explains Roland Hutchinson of Geeky Gadgets. introduced an application-geared Internet. You know what’s not a good idea?

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

JUNE 24, 2010

At the end of the video, you’ll see my question as to whether the king of the infomercial and the king of social media are really the same guy? I’m just working through this tie between infomercials and social media. They are always asking the question “How can we do this&# better?

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

MAY 25, 2010

While having some measure of Web design and programming capabilities is almost a requirement, being in the business of constructing Web sites and applications per se, is typically a losing proposition for most agencies that are not involved in that business at scale. Note that I didn’t include Web design.

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. Thanks for sharing good support information for B2B social media. Linkedin Groups vs. Twitter.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

MARCH 25, 2010

Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications. And It’s Free For now, Swix is in beta, and very much wants feedback from people interested in social media measurement. A white label version for agency use is also in the works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

APRIL 20, 2010

link] – good breakdown of social media business applications. link] [link] stephen elliott RT @jaybaer: Does Your Blog Have a Long Tail [link] [link] Catherine Davis RT @jaybaer: Does Your Blog Have a Long Tail [link] (interesting search applications) #SEO [link] Steve Woodruff RT @jaybaer: Does Your Blog Have a Long Tail?

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow As I wrote on Brass Tack Thinking, I have the chills. is my vote.

Upcoming 125

Upcoming Project News Social Media 125

Convince & Convert

JUNE 2, 2010

While it's obviously not as public as a social network, it seems that the mindset is, “I trust their opinions, I'll ask them a question.&# At the end of the day, I guess it's another service and it boils down to the question – what do I tell and share about myself? Interesting times, for sure.

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

APRIL 14, 2010

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems). link] Angela Rachel @lisarosendahl.

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. Anonymous Jay; I’ve been reading you last few posts and others like it across the net.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

APRIL 13, 2010

See my review of the iPad review here) This content would also make a fantastic Facebook application. Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? link] Paige Holden Great question. Alright, your turn.

Social Media 113

Social Media Strategy Influencer Education 113

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SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. What questions are you trying to answer? based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

SEPTEMBER 21, 2010

I’ve played with social media at a personal level and now it’s time to take it up a notch. My applications are for a medical practice (think HIPAA and it gets a little stickier), a major cycling event and for my charity cycling team. That is a very good question – And I don’t think I can!

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 8, 2010

There has never been any sort of major effort to distribute MySpace broadly across the Web by baking it into other sites, applications or circumstances. Nearly all the once mighty, now defunct social network or community sites unfurled and died after being purchased. The tools of social media always change.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

AUGUST 31, 2010

No question that “have conversations&# is still the mantra out there, and it contributes to the angst among businesses, because it’s to some degree an unrealistic expectation. The u30pro chat that I moderate with Lauren Fernandez have amazing discussions every week as far as I’ve gathered from the community.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

MARCH 17, 2011

Sure, Facebook is the Justin Bieber of social media, so hot you start to question when the other shoe is going to drop. There are so many possible answers the words “social media consultant&# have lost all descriptive value. Integrate, Don’t Disintegrate. The same thing happened in online marketing.

Advertising 119

Advertising Facebook Case Study Consultant 119

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Companies should follow, not lead, their customers across the social Web. This is a social address book, and social CRM application at each extreme. Just an example.

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

APRIL 22, 2010

At Monday’s Social Fresh conference in St. During the session, an audience question got me fired up (no surprise, as the Social Fresh attendees were a very smart, engaged group). Brand Communities Take your best customers – the 1% that really give a damn about you – and activate them.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

MAY 20, 2010

Unfortunately, its going to be a long struggle to evolve from the quarterly-based thinking to one of growing a fan base, following, community, etc. Now the question becomes what does these metrics diagnose? For twitter, I think the number of RT's and @'s is more important than # of followers. Number of Twitter followers.

Metrics 117

Metrics Social Media eBook Social CRM 117

Webbiquity SMM

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? What under-utilized site has been called a “social media powerhouse,” and which highly popular social bookmarking site is frequently overlooked by marketers? How can you measure (or can you measure) social media ROI ?

Social Media 216

Social Media Resources Tips Policies 216

Convince & Convert

JULY 13, 2010

Why not try spending time commenting in your targets’ community blogs? That’s the essence of a good social media strategy , anyway. Find teachers, identify valuable communities, volunteer time to non-profit organizations who need your energy. reading about social media and trying different communities.

Social Media 140

Social Media Strategy Consultant SEO 140

Convince & Convert

APRIL 8, 2010

I’d love to hear your thoughts if you’ve got an iPad, and I’d be happy to answer any questions you have. Adam [link] jaybaer Excellent question. This is pretty much a show-stopper for any applications that require precision beyond a finger touch. Leave them in the comments and we’ll discuss.

iPad 137

iPad Content iPhone Wireless 137

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. That got me thinking that perhaps social media types aren’t fully recognizing Twitter’s limitations? What’s Happening? it asks, followed by a box and a blinking cursor.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

SEPTEMBER 23, 2010

I believe Kurrently has the potential to make Facebook a much larger player in the social CRM world, as companies can now instantly see just how much they are being mentioned on that platform. Facebook users do not realize that their status updates can be as public as they are, much less searched through an application like kurrently.

Social Media 165

Social Media Strategy Engineering Social CRM 165

Convince & Convert

SEPTEMBER 21, 2010

Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post! Katie Morse Community Manager @misskatiemo [link] [link] Adeline Tay RT @mycrowdca: RT @Heynoon – The 39 Social Media Tools I'll Use Today [link] [link] Marc Dooley Thanks for putting this together. Great list Jay.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

JUNE 30, 2010

I was at dinner last night with a colleague who has been thrown into creating a social media program for a large international company. She, as is, sadly, too often the case, doesn't know a whole lot about social media. So she asked me: How can we use social media to reach our customers?

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

MARCH 2, 2010

If someone asks a question or complains to @yourbusiness on Twitter, you can possibly provide some immediate triage and basic assistance, but because you don’t know who the person really is, what their account history is, etc. Save the metrics piece, and since they also own a metrics company… Application to business?

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

JULY 9, 2010

They loved the behind-the-scenes experience and the transformation tips from Stern – particularly because they saw how effortless the make-up application was. Cibolover transparency and authenticity is SOOO key.The question then is how do you be so transparent & authentic w/ a brand. link] Mari Smith Love it!!!

Influencer 123

Influencer Ustream Authentication Social CRM 123

Convince & Convert

JUNE 16, 2010

The Secret Sauce Is Relevance I’m noticing common themes among social media successes like BBVA bank. Whole Foods does this similarly with its mobile application when it suggests meals/shopping lists based on health needs — and even suggests meals for ingredients you already have.

Social Media 120

Social Media Strategy Mobile Consultant 120