TikTok Announces New Integration for Apple’s SKAdNetwork Campaign Tracking Process
Social Media Today
MARCH 12, 2024
Apple’s SKAdNetwork provides campaign insight, in line with the iOS App Tracking Transparency framework.
TikTok Announces New Integration for Apple’s SKAdNetwork Campaign Tracking Process
Social Media Today
MARCH 12, 2024
Apple’s SKAdNetwork provides campaign insight, in line with the iOS App Tracking Transparency framework.
Campaign 
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TikTok Outlines Ad Campaign Changes and Impacts Due to Apple's IDFA Update
Social Media Today
APRIL 22, 2021
With Apple rolling out its new ATT data tracking prompts in all apps from next week, TikTok has outlined a range of changes to its ad offerings.
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10 Examples of Brands Hopping on Social Media Trends (That Worked)
Social Media Strategies Summit
OCTOBER 13, 2023
But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. This article will focus on the second camp, sharing 10 of our favorite examples of brands that used trending subjects to generate social engagement.
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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns
Sprout Social
AUGUST 30, 2021
Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. According to the latest Sprout Social Index™, 86% of marketers believe social media influences their bottom line.
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17 Unique Social Media Campaigns To Inspire Your Own
Keyhole.co
MAY 29, 2023
So if you are wondering where they might possibly be, rest assured they are probably on social media. billion total social media users exist worldwide, while Facebook still stands strong as the largest online social network in the world with roughly 2.96 4 Apple’s Shot on IPhone What is it about?
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3 free social media campaign templates you can use right now—and why you need one
Sprout Social
AUGUST 12, 2021
A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life.
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Apple’s Social Media Strategy: Minimally Showy With Maximum Impact
Keyhole.co
NOVEMBER 21, 2023
In fact, from the foundational years itself, Apple drew a large number of unwavering loyalists. The company had already enjoyed success with its 1977 Apple II computer, and in 1980, it went public successfully. Their advertising campaigns are iconic without being superfluous. Apple has proved its mettle, product-wise.
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What it Really Means to be Data-Driven as B2B Social Media Manager
Oktopost
MARCH 13, 2023
Stephanie Melgoza goes Behind the Post to reveal her data driver social media strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary The strongest strategies are those that are data-driven. Here to break it down is Stephanie Melgoza , the Social Media Manager at Vena Solutions.
The Implications of Privacy Updates on Social Media Performance
Ignite Social Media
MAY 27, 2021
Since Apple announced in the middle of last year that it would be ramping up its privacy game, much of the industry buzz has been about the battle between Apple and Facebook. Apple took a strong stand on user privacy with its iOS 14.5 What Privacy Updates Mean for Social Media Marketers. Sign up today!
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Milena Farber on Transitioning into a New Role as a Social Media Manager
Oktopost
FEBRUARY 7, 2022
Milena Farber, Social Media Marketing Manager goes Behind the Post to talk about the challenges social media managers face when transitioning into a new role. Taking over a company’s social accounts can be intimidating for new and even experienced social media managers. Episode Summary.
“Ted Lasso” Lessons — “BELIEVE” In Your Social Media Strategy
Ignite Social Media
DECEMBER 20, 2021
This year was huge for the Apple TV+ show Ted Lasso , which dropped a successful second season over the summer, pulled in seven Emmys, including the Emmy for Outstanding Comedy Series, and just released a surprise holiday stop-motion short called “ The Missing Christmas Mustache.”. Lasso Lesson 1: Find Your “Nate the Great.”
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Khoros as a Social Media Management Tool: Our Honest Review
Ignite Social Media
OCTOBER 6, 2022
Are you looking for a social media management tool to help you with your online marketing? Let’s Check Out Khoros as a Social Media Management Tool . Let’s Check Out Khoros as a Social Media Management Tool . Social Marketing – Orchestrate social campaigns that drive business results.
The Top 10 Stress-Free Social Media Planning Tools
Hootsuite
AUGUST 16, 2023
In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. As social media sailors ourselves, we’ve navigated uncharted waters, and know that it requires more than luck to get to where you want to go. What is a social media planning tool?
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Create your social media campaign plan for 2019 (with editable worksheets)
Sprout Social
JANUARY 2, 2019
Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands.
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Khoros as a Social Media Management Tool: Our Honest Review
Ignite Social Media
OCTOBER 6, 2022
Are you looking for a social media management tool to help you with your online marketing? Let’s Check Out Khoros as a Social Media Management Tool . Let’s Check Out Khoros as a Social Media Management Tool . Social Marketing – Orchestrate social campaigns that drive business results.
Social Media Manager Burnout and How to Avoid it
Oktopost
JULY 18, 2022
Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. How do you continue to show up and be creative while balancing several tasks and the pressure of working in social media? Throw social media into the mix and if you’re not mindful, burnout is almost a guarantee. Episode Summary.
Olivia Messina on Transforming Social Media into Your Best HR Recruiter
Oktopost
APRIL 14, 2022
Host, Olivia Messina takes on a solo episode to discuss building your employer brand on social. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. So how can you harness the power of social to build your employer brand and attract the best talent? Episode Summary. Meet Olivia.
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8 Mistakes That Are Ruining Your Social Media Monitoring Efforts
Keyhole.co
MARCH 7, 2023
Social media has become a vital aspect of marketing and communication strategies for almost all organizations. However, it is crucial to recognize that social media also comes with its fair share of risks, especially if it is not appropriately managed. This is where social media monitoring comes into play.
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A Guide to Social Media Collaboration
Buffer Social
MAY 17, 2023
In this article, we will explore the ins and outs of social media collaboration, its effectiveness, real-life examples, and how to approach a potential collaboration to maximize its potential. What is social media collaboration? What are the benefits of social media collaborations?
Creating Emotionally Driven Content in a Regulated Industry
Oktopost
SEPTEMBER 26, 2022
Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. When it comes to a social media crisis, we know it’s not if, but when. Joining Behind the Post to discuss crisis management and social media for the public sector is Heather Daniels , Senior Social Media Specialist of Tyler Technologies.
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Aliza Hornstein on Humanizing your way to B2B Social Media Success!
Oktopost
FEBRUARY 21, 2022
Aliza Hornstein, Social Media Manager at WalkMe, goes Behind the Post to reveal the formula for humanizing B2B social media. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or Youtube. Aliza is the lead Social Media Manager at WalkMe, the world’s first Digital Adoption Platform.
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5 Easy-to-Use Mobile Apps to Create Powerful Social Media Videos
agora pulse
JUNE 10, 2020
Creating engaging social media videos doesn’t require a Hollywood production team or budget. Use these mobile apps for social and get started crafting fantastic content right away. Right now, social media managers may find it difficult to decide what to do in light of current events. Quik by GoPro.
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Apple Debuts iBeacon Location Technology in U.S. Stores
The Realtime Report
DECEMBER 18, 2013
Apple’s iBeacon technology is looking to accomplish both, and after a successful run with the MLB’s ‘At the Ballpark’ mobile app at Citifield , Apple has now installed the location technology into its own retail stores. Last Friday, the technology debuted in 254 Apple stores in the U.S.
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Chanel’s Social Media Strategy: Fashioning Engagement Via Online Platforms
Keyhole.co
OCTOBER 26, 2023
Today, Chanel’s social media strategy seamlessly combines the decadent luxury of their elite roots and the more youthful allure and vibe of the 21st century. This works across all their campaigns, initiatives, and outreach programs. Let’s begin by examining their social media accounts.
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15 most engaging Back-to-School social media posts
Unmetric
AUGUST 22, 2019
An increase in shopping spend is seen every year during the back-to-school season, which makes it a great opportunity for brands to start planning their campaigns a month in advance. Struggling to come up with back-to-school ideas on social media? Apple is not a participant in or sponsor of this promotion.Rules: bit.ly/backtoschoolbenefit.
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Why brands need a social media monitoring strategy
Sprout Social
FEBRUARY 18, 2020
If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. What is social media monitoring? Monitoring and listening do often partner up in a company’s social strategy.
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How Social Listening Paves the Way for a Winning Social Strategy
Oktopost
APRIL 6, 2023
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.
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Breaking Silos and Unlocking the Potential of Social for Business Growth
Oktopost
FEBRUARY 6, 2023
Alex Taylor Noble takes the hot seat to reveal how to use social for business growth. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary How do you use social to support business growth? How can you get buy-in from internal stakeholders so social doesn’t sit in a silo?
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Strategies to Reignite Employee Advocacy Shares
Oktopost
JUNE 20, 2023
Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Having an employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum. Meet Olivia Olivia Messina is Oktopost’s Social Media and Community Manager. Catch all of the episodes here!
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5 Ways To Use Social Media Content For Customer Success
Keyhole.co
JUNE 19, 2023
Social is a cost-effective and prompt channel for businesses to connect with their audience. Social media statistics show over 4.26 billion people are engaged in various social platforms. Social media content can go a long way in making customers happier. Track your campaign specifics with Keyhole 2.
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The Best Way to Generate Quality Leads from Facebook
Oktopost
OCTOBER 26, 2022
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. However, what may be most impressive is how she diversifies her social media strategy to successfully include Facebook to gain qualified leads. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary.
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Lee Odden on Getting the Most Out of Influencer Marketing
Oktopost
APRIL 28, 2022
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Because people crave credible and quality content on social media. Throughout the entire episode, Lee drops his best tips on how B2B organizations can work with influencers, and how to lead a successful influencer marketing campaign.
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Turning Employees into Champion Advocates for Long-Term Success
Oktopost
MARCH 31, 2024
Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary Sarah Hankins takes the hot seat on this episode of Behind the Post with host Alina Dallal to talk all things employee advocacy at CBIZ. Communication is the foreground of any successful employee advocacy program.
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Carousels: The One-Way Ticket to Higher Engagement?
Oktopost
JUNE 20, 2022
Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube. Have you ever seen a brand crushing it on social and wonder, “how does their social media manager do it?”. Episode Summary. Meet Caitlin.
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Mastering B2B Social: Secrets from Drift’s Content Marketing Manager
Oktopost
AUGUST 23, 2023
Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Episode Summary You can’t cross your fingers and hope everyone will see your first post.” Elizabeth shares how to nail a social media video, emphasizing the importance of hooking the audience in the first couple of seconds and always including captions.
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Mastering B2B Social: Secrets from Drift’s Content Marketing Manager
Oktopost
AUGUST 23, 2023
Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Episode Summary You can’t cross your fingers and hope everyone will see your first post.” Elizabeth shares how to nail a social media video, emphasizing the importance of hooking the audience in the first couple of seconds and always including captions.
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Meryoli Arias of Chili Piper on Finding What Works
Oktopost
MARCH 7, 2022
Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube ! Meryoli Arias, Social Media Manager at Chili Piper , goes Behind the Post to uncover the truth behind Chili Piper’s massive social success. Behind the Post is a podcast by Social Media Managers, for Social Media Managers.
The Rise of Trollmarketing and Trashtweeting on Business Social Media
Laurel Papworth
SEPTEMBER 4, 2014
Using trolling as a marketing campaign on social media. When Apple ripped into IBM with the Superbowl 1984 Ad, it was a shocker to the world. Brand Sarcasm – IKEA vs Apple. The newest trollmarketing campaign comes from Ikea against, ironically, Apple. Brand Tribe War – Samsung vs Apple.
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Jason Miller on Slaying Mediocrity
Oktopost
DECEMBER 1, 2021
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. He has a global following of sales and marketing decision-makers built-in and deep expertise across digital, content, social media, and demand generation. Jason Miller, Marketing Director at CreativeX takes the hot seat on slaying mediocrity.
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