Keyhole.co

MAY 25, 2022

In fact, marketers use social data for various purposes. Studies have shown that 56% of marketers use social data for understanding their audience. Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. What is Social Media Analytics?

Analytics 52

Analytics Social Media ROI Metrics 52

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

JANUARY 10, 2019

Instagram used to be a black hole in terms of third-party marketing tools. From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Fast forward to 2019 and times have changed.

Analytics 110

Analytics Instagram Tools Hashtag 110

Sprout Social

JANUARY 13, 2021

Attribution modeling in marketing is assigning a value for the customer’s interaction points with the brand that led to the purchase. Why marketing attribution models are important. ROI measures revenue while attribution measures impact. ROI measures revenue while attribution measures impact. What is attribution modeling?

Social Media 97

Social Media Marketing Newsletter URL 97

Kikolani

SEPTEMBER 12, 2011

While businesses focus on the ROI in dollars, bloggers focus on the ROI in traffic. Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics.

Case Study 163

Case Study Analytics Google Study 163

agora pulse

SEPTEMBER 23, 2020

A total of 47% of social media marketers say developing social strategies to support overall business goals remains their number one challenge. Though social media has become more data-driven, only 32% of marketers have a documented strategy. Tip: Ensure your company gives you basic access to analytics. Set goals on ROI .

Social Media 144

Social Media ROI Social Media Management URL 144

Pam Moore

AUGUST 13, 2019

Yes, smart and social savvy marketers know how to generate sales using Twitter. You can't just hop on Twitter and start spamming urls to your website, blog or sales page. However, what many marketers do not understand is that what you do off of Twitter is as important, if not more important as what you do on Twitter.

ROI 60

ROI Strategy Twitter How To 60

Later

JULY 1, 2020

Understanding your Pinterest analytics is the best place to start! Pinterest Analytics can help you target the right audience, skyrocket your Pin performance, sales, conversions, campaign targets, and more. Why Pinterest Analytics Matter. Pinterest Analytics: Overview. Pinterest Analytics: Key Metrics.

Analytics 67

Analytics Metrics Overview Trends 67

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? As a little bonus, we have included more than 19 free social media analytics tools in this post! Chapter 1: 19 Free Social Media Analytics Tools.

Analytics 111

Analytics Social Media Tools Klout 111

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. As marketers, this is a huge problem. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

ROI 105

ROI Analytics Influencer Campaign 105

BeingOptimist

FEBRUARY 9, 2021

Instagram has become one of the high potential platforms for marketers to promote their business. Without much investment, small businesses can reveal higher benefits from Instagram with maximum ROI. Here are the top 10 Instagram marketing strategies that every small business entrepreneur should follow in 2021.

Small Business 92

Small Business Instagram Strategy Marketing 92

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Discount 126

Discount Marketing How To B2B 126

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. A separate study gives some insight as to why companies aren’t measuring their social media ROI.

ROI 40

ROI Social Media Analytics Cost 40

Hootsuite

FEBRUARY 16, 2021

Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. Polish your posts with vanity URLs. Hootsuite’s free link shortener, Owly , makes any URL you post look sweet, short, and a lot more trustworthy. Ok, I’ll bite: what are URL shorteners? ).

HootSuite 140

HootSuite Features URL Template 140

Keyhole.co

DECEMBER 11, 2020

Of course, you can’t abandon your social media marketing job because Topsy is no more. This tool shows you all the numbers you need to see to make critical marketing decisions. Try monitoring keywords, URLs, topics, social media handles and more. Hardly anyone saw the end of Topsy coming, but well, it happened. So what now?

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Sprout Social

JANUARY 18, 2017

We’ve written about UTM codes before , and yet many marketers are afraid of them. Sprinkle in an unknown acronym and mix it with the terms “code” or “strings” and those of us who aren’t crazy for analytics immediately tune out. If the word “codes” freaks you out, think of them as labels or tags that you add to a URL.

ROI 40

ROI URL Analysis Campaign 40

Convince & Convert

AUGUST 8, 2019

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The marketing potential is endless. Marketing firm RhythmOne says that more than 80% of all shares are “dark.”

Brands 152

Brands Analytics Consultant Data 152

Convince & Convert

MAY 2, 2016

As marketers, Peter Drucker ’s oft-repeated phrase, “What gets measured gets improved,” is more than a piece of wisdom—it’s a way of life. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing.

Metrics 60

Metrics Social Media Marketing URL 60

Sprout Social

APRIL 26, 2023

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. As marketers rethink their LinkedIn content strategy, these questions are surfacing more and more. A UTM is a basic code snippet added to the end of your URL. And does it matter?)

LinkedIn 107

LinkedIn Comments URL Engagement 107

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. What’s the true ROI? The ROI is insane. Literally millions of dollars.

LinkedIn 113

LinkedIn Tips Skills URL 113

Keyhole.co

JULY 5, 2023

This makes it a prime destination for B2C brands to market their products in creative ways. The potential of Instagram marketing strategy is limitless, but attempting to achieve that initial traction with your branded Instagram account can be a tall order. Create original memes Everyone loves memes.

Instagram 52

Instagram Meme Tips Marketing 52

Hootsuite

JULY 6, 2022

You’ll get more analytics and the option to create a shop and a product catalog. Many third-party apps promise a streamlined analytics dashboard. Many third-party apps promise a streamlined analytics dashboard. Set up an affiliate marketing program with your chosen influencers. People trust other people over brands.

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

FEBRUARY 22, 2022

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. What is affiliate marketing? Here’s how affiliate marketing works in a nutshell.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

BeingOptimist

APRIL 7, 2019

If you have an online business and wondering how to increase your sales without spending much of your money then you should start doing email marketing, Here in this article I would let you know the best email marketing tips and tricks which would help you to increase your sales and get more than 1000 email subscribers in 30 days.

Tips 81

Tips Marketing How To WordPress 81

Buzz Marketing for Technology

JUNE 15, 2009

But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. Same goes for Video or Podcasts – have a strong call to action and send them to a unique URL. How did they do it? With a coupon code! Wow, now that’s inventive.

ROI 109

ROI Social Media Syndication Embedding 109

Sprout Social

NOVEMBER 11, 2021

Marketing teams depend on an ecosystem of tools everyday. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. Even if registration for this event isn’t live, having them in your marketing funnel will help capture and attribute a future sale.

Social Media Management 120

Social Media Management Social Media Platform Review 120

agora pulse

OCTOBER 19, 2017

Most marketers know what KPIs are. If brand awareness is top of your marketing department’s priority list, then Reach needs to be one of your social media KPIs. Web traffic is a really important KPI because much of your social media marketing will be geared up to drive traffic to your website. Engagement. Conversions.

Social Media 133

Social Media CPI URL Social Media Management 133

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. URL clicks. What Is Social Media Data?

Data 101

Data Social Media How To ROI 101

Pam Moore

JANUARY 28, 2016

Yes, smart and social savvy marketers know how to generate sales using Twitter. You can’t just hop on Twitter and start spamming urls to your website, blog or sales page. However, what many marketers do not understand is that what you do off of Twitter is as important, if not more important as what you do on Twitter.

Conversation 113

Conversation Tips Twitter ROI 113

agora pulse

JUNE 11, 2019

But are you tracking figures that reflect progress toward your marketing goals? When you dig deeper, you’ll see that they’re empty analytics that don’t reveal real results and can’t inform your marketing strategy. Then use Google Analytics to monitor user behavior and conversions on your website. What Are Vanity Metrics?

Metrics 106

Metrics Social Media Content Analytics 106

Keyhole.co

DECEMBER 30, 2022

Of course, you can’t abandon your social media marketing job because Topsy is no more. This tool shows you all the numbers you need to see to make critical marketing decisions. Try monitoring keywords, URLs, topics, social media handles and more. Hardly anyone saw the end of Topsy coming, but well, it happened. So what now?

Hashtag 52

Hashtag Metrics Analysis Apple 52

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. In short, yes. Complete your LinkedIn Page.

Organization 103

Organization LinkedIn Strategy Social Media 103

Convince & Convert

JULY 20, 2017

As Snapchat was without any mass traffic-driving capabilities, we were left promoting a vanity URL as text over our videos and images. I kept running into this terrible fad: Marketers argued that Snapchat was the new TV. All said celestial beings, and marketers, are singing. Google Analytics to the rescue.

ROI 107

ROI How To YouTube Report 107

Sprout Social

MARCH 11, 2020

Because marketers today are expected ever to create content that grabs their audiences’ attention. This ultimately makes your life easier as a marketer as you figure out which types of content to create and recreate. If you’re interested in building a social media marketing funnel , tracking link clicks is crucial.

Social Media 124

Social Media How To Metrics Analytics 124

Convince & Convert

MAY 23, 2017

The term “dark social” is kicked around every so often by marketers. Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The marketing potential is endless. Marketing firm RadiumOne that says more than 80 percent of all shares are “dark.”

Brands 129

Brands Analytics Data Metrics 129

Webbiquity SMM

JUNE 7, 2018

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Before we jump into exploring the nuances of the lead generation game, let’s take a look at some of the proven methods of acquiring leads tried and tested by B2B marketers. Email Marketing. Content Marketing.

B2B 217

B2B Brands LinkedIn Influencer 217