Remove Analytics Remove Fashion Remove Issues Remove Sentiment
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Establishing and protecting your brand’s reputation online

Sprout Social

According to The Sprout Social Index™ , 71% of consumers believe it’s important that brands take a stand on social issues. To establish a strong brand reputation, take a stand on issues that matter to your organization and your customers. If sentiment is trending up or down. Social analytics. ♬ original sound – ?️atagonia

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How to analyze customer reviews for brand insights

Sprout Social

Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground.

Review 127
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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

Deep dive into the sentiment of every online conversation around your brand. It helps you to stay on top of your audience’s changing perception and notice PR issues you must prioritize. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking.

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7 Must-Have Keyword Monitoring Tools For Every Marketing Strategy

Keyhole.co

But did you ever wonder how the best industry leaders always seem to conjure a vital issue to address? For example, if you have a clothing store and you notice that your biggest competitor is using the keyword “affordable fashion”, decide to use that keyword too to try and attract some of their customers.

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4 ideas to apply personality insights to content creation

Audiense

Those who are more extroverted are more aware of what is fashionable and trending and an excess of self-confidence; favour messages and content that enhance these characteristics. Adapt the message to highlight the most important aspects according to the traits of the audience or target segment.

Content 90
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An Introduction to Artificial Intelligence in Blogging

ProBlogger

Google’s Natural Language Processing tool: Used to identify the topics and sentiment of content. AI-based analytics tools can track user behaviour on the blog, helping to identify what content works best and what topics should be explored further. Google’s RankBrain: An AI-based algorithm to determine search engine rankings.

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Why Your Brand Needs a Social Listening Strategy in 2021

Likeable

Once you start absorbing the data, you can use what you learn to inform future marketing campaigns, create FAQs for commonly asked customer questions, or even communicate relevant issues to other teams within your organization, like product or events teams. See what issues their customers have with their product. Competitive Analysis.

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