Auto Brands Comparison Report

Unmetric

Takeaway - An analytics-first approach will help improve the quality of your content and in turn engage better with your following. Social media content of the auto industry is perceived to be fueled by vanity shots of vehicles.

Klout and Kred – Social Influence Comparison

Akamai Marketing

I still understand the value of measuring influence from the perspective of brands and analytics. Despite my krotchey Klout reaction, I’ll admit to using Klout, PeerIndex and Kred scores into baseline, weighted influence measurements for analytics purposes.

Facebook vs Twitter (A Comparison)

The Marketing Blog

02 am Facebook vs Twitter (A Comparison) Jump to Comments With over 40,000 tweets per minute and new-user registration growth rate of 1500%, you would expect Twitter to give a close fight to the social networking giant Facebook. I was just testing uberVU , a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are quite interesting to say the least.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS.

Facebook Analytics, the Pixel, and Events

Jon Loomer

Facebook Analytics is a terrific tool that not enough marketers are using. In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Facebook Analytics, The Pixel, and Events.

Guide to Understanding Pinterest Analytics

Sprout Social

The key to confirming that your new social content strategy works is through understanding your analytics reports. In this Pinterest guide, we’ll walk through how to read the networks’ analytics. Pinterest Analytics Requirements. Pinterest Analytics Glossary.

4 Steps to Segment Social Media Traffic in Google Analytics

Idaconcpts

The Google Analytics Traffic Overview is a report that provides an overview of the different kinds of sources that send traffic to your site. Given the rise of social media, a common question by newbies to Google Analytics is how to track their social media referrals.

Comparison of 100 Top Companies on Social Business and Corporate Culture

Convince & Convert

Social Business Comparison. I recognize that this is not an apples to apples comparison, as many of the companies (especially smaller ones) ranked as Best Companies to Work For are not in the Social Business Index at all. Even with the analytical shortcomings of this approach, however, the findings were surprising to me: Among the 100 Best Companies to Work For, 40 are ranked in the top 900 companies in the Social Business Index.

The Fight for the Future of Influencer Analytics

Convince & Convert

Klout (and its main competitor, Kred ) are trying to determine how influential a person is in comparison to other persons, and as a secondary data point how influential that person is about particular topics. The Rise of Channel Influence Analytics. Twitter Influence Analytics.

How to Use Facebook Insights and Analytics to Boost Your Social Media Marketing Strategy

Buffer Social

Facebook Insights is one of the most powerful Facebook analytics tools available. This complete guide will cover everything you need to know about the key sections of Facebook Insights and share tips to help you become proficient with Facebook analytics.

Ten Ways To Use Analytics And Rev Up Performance

Small Business Mavericks

It’s easy to miss one of the many ways to use the Analytics toolkit to rev up your AdWords performance. Frederick Vallaeys made it easier to find some of the best in his Search Engine Land article, “ These 10 Analytics Reports Will Improve Your AdWords Results “ As always, there are going to be some that are familiar, and some that surprise you in his list: Use the “pages/visit” metric to see if users aren’t finding what your ads are promising.

How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

Buffer Social

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. I’ve found a lot of value in a couple simple tools for discovering the best stats and analytics for Twitter.

LinkedIn Analytics: The Complete Guide

Sprout Social

Not that long ago, if you asked most people what they thought of LinkedIn, you’d probably hear comparisons to sites like CareerBuilder or Monster. As a part of this shift, the B2B social network has also made big changes to LinkedIn Analytics (formerly Insights) that allows companies to access data to measure their efforts. LinkedIn Analytics focuses on three main areas: Company updates. LinkedIn Pulse Analytics. Using Sprout Social for LinkedIn Analytics.

7 Twitter Analytics Metrics You Should Check Right Now

Hootsuite

Analytics. We’re here to show you that analytics aren’t all that scary. In fact, social networks have made a point of ensuring that analytics are simple and digestible for everyone, whether it’s your first day on the job or you’re the CEO. Twitter analytics are a prime example.

7 Twitter Analytics Metrics You Should Check Right Now

Hootsuite

Analytics. We’re here to show you that analytics aren’t all that scary. In fact, social networks have made a point of ensuring that analytics are simple and digestible for everyone, whether it’s your first day on the job or you’re the CEO. Twitter analytics are a prime example.

A Powerful Exercise inside Google Analytics to Set You Up for a Successful Year of Blogging

ProBlogger

It all starts for me in Google Analytics (the tool I use to track how my blogs are performing). Note : I know the mention of ‘analytics’ is enough to put some of you off reading on any further. I get that – I’m not really an analytical guy.

Monitor Instagram reach and impressions with Unmetric Analyze

Unmetric

Where do you stand in comparison to them and how can you improve? The post Monitor Instagram reach and impressions with Unmetric Analyze appeared first on Unmetric Social Media Analytics Blog. Instagram has become an important platform in brands’ social media arsenal over the years.

How I use Google Analytics ‘Compare’ Feature to Motivate Me to Grow My Blog

ProBlogger

I also find that having this comparison open during the day (and watching ‘real time’ stats) helps me to spot anomalies in traffic. For those of you new to Google Analytics here’s the easy process to get this report (it will only take you a couple of minutes).

How to Build a Monthly Social Media Report (+ Free Templates!)

Later

Whether you’re presenting analytics to your boss, team, or client, or you’re just measuring your own progress, tracking your top metrics in a social media report is the key to growing your account (and business). Social Media Report Section #1: Monthly Social Media Analytics Overview.

3 Easy Steps to Organize Your Content Digital Assets Like a Pro

Pam Moore

Is it a competitive overview or comparison? . Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business.

3 Easy Steps to Organize Your Content Marketing and Assets Today

Pam Moore

Is it a competitive overview or comparison? . Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business.

Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

First let’s look at the cost per click (CPC) comparison: Buffer: Cost per click (CPCs) 26 percent less expensive with vertical video. Next, let’s take a look at the cost per view (CPV) comparison: Buffer: Cost per view (CPVs) 68 percent less expensive with vertical video.

CPC 101

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Brands often spend a disproportionate amount of time, money and effort on website branding efforts, in comparison to the relative pittance reserved for complementary Facebook efforts.

10 Brands Killing It On Instagram in 2016

Talkwalker SM

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. over the summer (Source: Talkwalker’s Instagram analytics ).

Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

Yes, you could do this from Google Analytics (GA) as well (in fact, gShift pulls a fair amount of its reporting data from GA) but gShift presents it all in one spot, attractively graphed out.

The Top 10 Professional Services Firms on Social Media

Talkwalker SM

In our latest report, we used Talkwalker social media analytics to try and understand how professional services firms and management consultants are using social media and which firms are using it most effectively.

Why Blog Posts Fail

Convince & Convert

In comparison to its attention-creating forebears like advertising and direct mail, content marketing offers lower production costs on a per-execution basis. You need three things to make this work: Predictive content analytics (we swear by InboundWriter for this.

Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Activity: Most web analytics tools, such as Google Analytics, can be used to track the number of visits, traffic quality (e.g.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Though limited (in terms of filters, number of search terms and results) in comparison to the fee-based version of the tool, SM2 Freemium is still an excellent tool for getting a snapshot of your social media landscape—discovering who’s talking about you, your competitors and your industry, what they’re saying, and where they are saying it. Until fairly recently, keeping track of your organization’s online presence was relatively easy.

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Mistake Math – Why We’re Valuing Facebook Fans All Wrong

Convince & Convert

However, in comparison to your Facebook fans, your email subscribers usually provide far more important information to your business when they subscribe. Without an expensive analytics subscription, you can’t with utter reliability compare your website traffic to your competitors.

How to Analyze Twitter Data

Sprout Social

Depending how robust you want your analytics, there are diverse options to give you oversight or in-depth analysis. In this article, we’ll talk about the two ways we recommend pulling and measuring your Twitter data: Using Twitter Analytics. Analytics

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How to Successfully Mine Your Social Media Data

Sprout Social

A common misconception is that you need a data scientist, analyst or analytics professional. With the data, you can then build social media analytics to make sense of the raw information. Popular social networks understand the importance of analytics. Twitter Analytics.

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The Only 4 Reasons Agencies Should Care About Their Own Content Marketing

Convince & Convert

Potential clients, during the comparison shopping and due diligence process. Agency Promotion Content Marketing agency promotion blogging content marketing social media metrics web analyticsMimicry is not a strategy. Compulsion is not a strategy.

You Talk, We Listen: The New Audiense Navigation Rolls Out Today

Audiense

Analytics is where you can find all of the key metrics, reports and analysis on the audiences and communities you’ve built. Tweet Analytics. Real time analytics. Account comparison.

[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

Finally, with both strategies, you can reach your potential customers in various stages of their analysis process, from research to comparison, and from comparison to purchasing.

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Taking Inspiration From Inspire

Unmetric

A year later, in October 2015, Unmetric was first to market again with Unmetric Predict – a product that uses predictive analytics to help content creators understand how well their content is likely to engage with their audience. See for yourself in this side-by-side comparison.

UTM Tracking: The Major Key of Social ROI

Sprout Social

Sprinkle in an unknown acronym and mix it with the terms “code” or “strings” and those of us who aren’t crazy for analytics immediately tune out. UTM parameters are tags you add to the end of a URL to tell Google Analytics (or your CRM) a full story about where and why a person clicked.

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Best Brand Monitoring Tools – At Any Price

Webbiquity SMM

Union Metrics : Though limited to social networks, Union Metrics is a powerful tool for monitoring brand, competitor, and industry keyword mentions, combined with some nice analytics.

Why Facebook Is Cleaning Up The Neighborhood

Twist Image

when people spend a lot of time passively consuming information--reading but not interacting with people--they report feeling worse afterward.researchers hypothesize that reading about others online might lead to negative social comparison--and perhaps even more so than offline, since people's posts are often more curated and flattering." analytics. Brands (and the people that work for them) are going apoplectic about where Facebook is headed next. Investors are a bit nervous, too.

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Digging-in to the new Radian6 Dashboard Improvements

Dave Fleet

Google Analytics integration. In a nod to people using Radian6 to produce regular reports, you can now include a comparison of time periods within your topic analysis widgets. Google Analytics – adding Google Analytics to the suite of integrations that Radian6 enables.

The Top 10 Marketing Attribution Software Solutions

Oktopost

However, the most common attribution platform, Google Analytics, has no idea what happens in Facebook ads, and Facebook Analytics has no understanding of the Google programmatic exchange. However, with great analytics power comes a great deal of setup and maintenance.

Why is Unmetric “like wallpaper”?

Unmetric

It seems like quite an unusual comparison, to be told that your product is “like wallpaper.” To find out, Unmetric CEO, Lux Narayan caught up with the person that made that comparison: Larry Cohen , SVP of Performance Analytics at Reprise Digital.

Is Google becoming evil?

The Way of the Web

But recently Google made an announcement that Google Analytics would no longer provide keyword information for users who are logged into their Google profile and using secure search.