Auto Brands Comparison Report

Unmetric

Takeaway - An analytics-first approach will help improve the quality of your content and in turn engage better with your following. Social media content of the auto industry is perceived to be fueled by vanity shots of vehicles.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS.

Trending Sources

4 Steps to Segment Social Media Traffic in Google Analytics

Idaconcpts

The Google Analytics Traffic Overview is a report that provides an overview of the different kinds of sources that send traffic to your site. Given the rise of social media, a common question by newbies to Google Analytics is how to track their social media referrals.

Klout and Kred – Social Influence Comparison

Akamai Marketing

I still understand the value of measuring influence from the perspective of brands and analytics. Despite my krotchey Klout reaction, I’ll admit to using Klout, PeerIndex and Kred scores into baseline, weighted influence measurements for analytics purposes.

LinkedIn Analytics: The Complete Guide

Sprout Social

Not that long ago, if you asked most people what they thought of LinkedIn, you’d probably hear comparisons to sites like CareerBuilder or Monster. As a part of this shift, the B2B social network has also made big changes to LinkedIn Analytics (formerly Insights) that allows companies to access data to measure their efforts. LinkedIn Analytics focuses on three main areas: Company updates. LinkedIn Pulse Analytics. Using Sprout Social for LinkedIn Analytics.

The Fight for the Future of Influencer Analytics

Convince & Convert

Klout (and its main competitor, Kred ) are trying to determine how influential a person is in comparison to other persons, and as a secondary data point how influential that person is about particular topics. The Rise of Channel Influence Analytics. Twitter Influence Analytics.

Comparison of 100 Top Companies on Social Business and Corporate Culture

Convince & Convert

Social Business Comparison. I recognize that this is not an apples to apples comparison, as many of the companies (especially smaller ones) ranked as Best Companies to Work For are not in the Social Business Index at all. Even with the analytical shortcomings of this approach, however, the findings were surprising to me: Among the 100 Best Companies to Work For, 40 are ranked in the top 900 companies in the Social Business Index.

A Powerful Exercise inside Google Analytics to Set You Up for a Successful Year of Blogging

ProBlogger

It all starts for me in Google Analytics (the tool I use to track how my blogs are performing). Note : I know the mention of ‘analytics’ is enough to put some of you off reading on any further. I get that – I’m not really an analytical guy.

How I use Google Analytics ‘Compare’ Feature to Motivate Me to Grow My Blog

ProBlogger

I also find that having this comparison open during the day (and watching ‘real time’ stats) helps me to spot anomalies in traffic. For those of you new to Google Analytics here’s the easy process to get this report (it will only take you a couple of minutes).

Facebook vs Twitter (A Comparison)

The Marketing Blog

02 am Facebook vs Twitter (A Comparison) Jump to Comments With over 40,000 tweets per minute and new-user registration growth rate of 1500%, you would expect Twitter to give a close fight to the social networking giant Facebook. I was just testing uberVU , a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are quite interesting to say the least.

10 Brands Killing It On Instagram in 2016

Talkwalker SM

Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. over the summer (Source: Talkwalker’s Instagram analytics ).

Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault

Buzz Marketing for Technology

Brands often spend a disproportionate amount of time, money and effort on website branding efforts, in comparison to the relative pittance reserved for complementary Facebook efforts.

How to Successfully Mine Your Social Media Data

Sprout Social

A common misconception is that you need a data scientist, analyst or analytics professional. With the data, you can then build social media analytics to make sense of the raw information. Popular social networks understand the importance of analytics. Twitter Analytics.

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UTM Tracking: The Major Key of Social ROI

Sprout Social

Sprinkle in an unknown acronym and mix it with the terms “code” or “strings” and those of us who aren’t crazy for analytics immediately tune out. UTM parameters are tags you add to the end of a URL to tell Google Analytics (or your CRM) a full story about where and why a person clicked.

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Is Google becoming evil?

The Way of the Web

But recently Google made an announcement that Google Analytics would no longer provide keyword information for users who are logged into their Google profile and using secure search.

Ten Ways To Use Analytics And Rev Up Performance

Small Business Mavericks

It’s easy to miss one of the many ways to use the Analytics toolkit to rev up your AdWords performance. Frederick Vallaeys made it easier to find some of the best in his Search Engine Land article, “ These 10 Analytics Reports Will Improve Your AdWords Results “ As always, there are going to be some that are familiar, and some that surprise you in his list: Use the “pages/visit” metric to see if users aren’t finding what your ads are promising.

Why Blog Posts Fail

Convince & Convert

In comparison to its attention-creating forebears like advertising and direct mail, content marketing offers lower production costs on a per-execution basis. You need three things to make this work: Predictive content analytics (we swear by InboundWriter for this.

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Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

Yes, you could do this from Google Analytics (GA) as well (in fact, gShift pulls a fair amount of its reporting data from GA) but gShift presents it all in one spot, attractively graphed out.

How to Analyze Twitter Data

Sprout Social

Depending how robust you want your analytics, there are diverse options to give you oversight or in-depth analysis. In this article, we’ll talk about the two ways we recommend pulling and measuring your Twitter data: Using Twitter Analytics. Analytics

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Adapt Or Die

Twist Image

Regardless of what we - as business owners - are capable of, there are bigger forces at play: technology, connectivity, mobility, analytics, data, creativity, commerce, publishing and more will continue to reshape and change how we do business. My guess is that the next five to ten years are going to make the past decade's disruption seem minor in comparison. analytics. Do you like the saying, "adapt or die" ?

The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

You can also use Topsy Analytics to compare profiles, domains or keywords and see what content has received the most links. But if you are looking for a simple way to do a relative comparison of users, these tools offer a basic metric you can use.

Taking Inspiration From Inspire

Unmetric

A year later, in October 2015, Unmetric was first to market again with Unmetric Predict – a product that uses predictive analytics to help content creators understand how well their content is likely to engage with their audience. See for yourself in this side-by-side comparison.

The Delicate Art of Letting Sacred Cows Go

Geoff Livingston

Precious “must have” initiatives can pale in comparison to other efforts when it comes to delivering actual results. It’s fairly easy to set up these types of goals with a combination of web analytics and CRM.

40% of Leading Brands Use Instagram

The Realtime Report

The study is based on Simply Measured’s new Instagram analytics and reporting, which examined the performance of the Interbrand Top 100 on Instagram for the three months ending in July 31, 2012.

My Top Posts of 2011 on SEO, PR and Social Media for Publishers

Adam Sherk

Beyond Facebook Insights: Useful Facebook Analytics Tools. I used to do team comparison posts with some frequency but I scaled back, mainly because the figures become outdated so quickly (and since social media is more than a numbers game).

The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

And now that the vast majority of keyword referral data in analytics tools is “not provided” or “keyword unavailable” it’s one of the best available sources. For additional suggestions see my post on social media analytics tools for publishers.

Four Metrics for Measuring Social ROI

Mindjumpers

Using Google Analytics to track down the number of users who, referred by social media channels, visited the brand’s official website, will outline which channels are beneficial as traffic boosters that have the potential of leading to increased sales. Social media is all about interactions.

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5 Things Google+ Pages for Brands Are Missing

Firebelly

Google+ Pages for brands have launched; let the comparisons to Facebook brand pages begin! Analytics. No analytics make is nearly impossible for brands to measure success (however they choose to define it) on their pages. Many people have been boasting the potential search engine optimization advantages these Google+ Pages will have, but there are 5 important things Facebook Pages have that Google+ Pages currently do not. Vanity URLs.

Analyze Page Performance With the New LinkedIn Company Pages Report

Sprout Social

As an official LinkedIn® Certified Company Page Partner, analytics are a key component of Sprout’s integration. A Closer Look at LinkedIn® Analytics. We’re excited to announce that we’ve added the LinkedIn® Company Pages Report to our suite of network reports.

Time Spent on Mobile Apps Totals 76% of Time Spent Watching TV

The Realtime Report

Mobile device users are spending more and more time on mobile apps, according to a new report from mobile app analytics firm Flurry. A comparison of Flurry’s mobile app data with web usage indicates that US consumers spend more time in apps than surfing the web via desktop. US consumers spent an average of 127 minutes on mobile apps per day, a gain of 35% year-over-year. So how does mobile app usage compare to desktop web usage — or to the time spent watching TV?

How to Create a Video Marketing Strategy for Your Business

Techipedia: Tamar Weinberg

YouTube analytics counts the amount of times a video has been watched, how many likes, dislikes, and shares it has had, which is a fantastic way to understand what does and does not work: Google Analytics is a great way to gather information about how users interact with your site.

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The Only 4 Reasons Agencies Should Care About Their Own Content Marketing

Convince & Convert

Potential clients, during the comparison shopping and due diligence process. Agency Promotion Content Marketing agency promotion blogging content marketing social media metrics web analyticsMimicry is not a strategy. Compulsion is not a strategy.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Though limited (in terms of filters, number of search terms and results) in comparison to the fee-based version of the tool, SM2 Freemium is still an excellent tool for getting a snapshot of your social media landscape—discovering who’s talking about you, your competitors and your industry, what they’re saying, and where they are saying it. Until fairly recently, keeping track of your organization’s online presence was relatively easy.

Forrester: Email and search drive online sales, not social

Dave Fleet

What about long-lead sales (as I said in response to last year’s version of this same report, last-click analysis is very flawed - and much social traffic via apps often displays in web analytics as direct traffic, for that matter)?

The 3 Biggest Challenges Facing Social Marketers in 2017

Convince & Convert

percent of agencies, in comparison to 42.8 Analytics software was selected as the most-needed resource for marketers in 2017 to do their best work, by both brands and agencies. Brands reported almost evenly that analytics software (44.8

All the webmaster SEO tools on SEMRush

Socialmedia.biz

SEMRush delivers Google Analytics, Google Webmasters, Buffer, HootSuite, Moz, and SpyFu in one powerful and useful SEO and SEM dashboard. Like you, I pieced together Google Analytics , Google Webmasters, Buffer, HootSuite , SpyFu , and a compilation of other little online tools.

New Platforms + Meager Results = Same Old Song And Dance

Twist Image

It was never an apple to apple comparison. Review the strategy, review the creative, review the analytics and appreciate that you may, simply, just be a little too early. analytics. Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing, it's the ability to insert themselves into a space where an audience gathers.

What Happened After I Closed Guest Post Submissions

Kikolani

In this post, I thought I would quickly share the results of taking over sole authorship of Kikolani since March, comparing eight months of analytics and subscriber data. Analytics Comparison. Next, we’ll look at mailing list conversions tracked by Google Analytics.

What Is the Difference Between Dark Social and Dark Posts?

Simply Measured

It’s really an apples to oranges comparison. It refers simply to the private sharing of links via mediums that don’t pass a referrer in traditional web analytics platforms, such as email, Slack, Text, FaceBook Messenger, and WeChat.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Social Analytics. Track your social media analytics in relation to what you monitor and produce reports. Check out our social media analytics compass. You’ll want to own the conversation online related to your products and services in comparison to your competitors.