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21 of the Best Social Media Analytics Tools for 2024

Hootsuite

Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience.

Analytics 115
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Facebook vs Twitter (A Comparison)

The Marketing Blog

02 am Facebook vs Twitter (A Comparison) Jump to Comments With over 40,000 tweets per minute and new-user registration growth rate of 1500%, you would expect Twitter to give a close fight to the social networking giant Facebook.

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Top 10 Social Media Analytics Tools

Social Media Strategies Summit

And you can’t do that without a robust social media analytics solution. That’s why we’ve rounded up the ten best social media analytics tools and compared them by price, key features, and user ratings. 10 from 378 reviews Price Buffer offers a free plan but doesn’t include any social media analytics tools. Let’s get into it.

Analytics 263
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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS. ANALYTIC AGGREGATORS.

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YouTube Rolls Out Changes to Studio Analytics to Reduce the Pressure of Data Comparison

Social Media Today

With some creators feeling pressured by upfront data displays, YouTube is trying to make analytics easier with recaps and gamification.

Analytics 188
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Klout and Kred – Social Influence Comparison

Akamai Marketing

I still understand the value of measuring influence from the perspective of brands and analytics. Despite my krotchey Klout reaction, I’ll admit to using Klout, PeerIndex and Kred scores into baseline, weighted influence measurements for analytics purposes. Social Influence?

Klout 177
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Facebook Analytics, the Pixel, and Events

Jon Loomer

Facebook Analytics is a terrific tool that not enough marketers are using. In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Let’s dive in… Examples of Facebook Analytics Reports. Making more sense?

Analytics 156