Buzz Marketing for Technology

MARCH 23, 2011

Let’s say you’re an auto insurance company. To answer that, you need to discover where men go to have those conversations and then place your media there. And that media could be in the form of an advertisement or in the form of paid content. You want to target micro-segments where people think about buying auto insurance.

Insurance 213

Insurance Paid Search eBook Buy 213

Firebelly

AUGUST 3, 2010

I bet this isnt the kind of conversation Ball Memorial was hoping to have when it created its Facebook page, but it happens. This situation serves as a fantastic call to action for companies who have yet to develop a social media disaster plan. Given the topic, I'm left to wonder if any response would have doused the fire?

Facebook 216

Facebook Paid Search SMS Syndication 216

Convince & Convert

DECEMBER 10, 2014

I did a webinar recently with my friends from Expion about cross channel social media analytics. I customarily use 50% for this, but if you want to be super accurate, ask your accounting department for the % in your company) = $22,500 per month, all inclusive. Well, how much are you paying for them in paid search?

Social Media 148

Social Media ROI Cost Insurance 148

Firebelly

JULY 22, 2010

I walked into the middle of their heated conversation so I don't have the back story. In my instance the company's policy, which is special to Firestone and not to the industry as a whole, stood in the way. The company was arrogant -- all but the social media manager who chimed in on my post.

Social Media 188

Social Media Paid Search SMS Syndication 188

Firebelly

FEBRUARY 24, 2010

35% (173) of the Fortune 500 have active Twitter accounts (a post within the past thirty days); and nearly 50% of the top 100 companies (47) have a Twitter account. The number one ranked company, Exxon Mobil, does not have a Twitter account. This represents a six percent increase over the 2008 study.

Social Media 165

Social Media Twitter Paid Search Study 165

Firebelly

SEPTEMBER 3, 2010

It comes down to fundamentals and I suppose the following Four pieces of the Social Search Engine Optimization puzzle can help companies of any size get started in a more meaningful way on their journey towards becoming productive on the social web.

Paid Search 184

Paid Search Engineering Flickr SMS 184

Kikolani

MAY 17, 2013

From the Pros: 7 Advanced PPC Tools – Trada worked with PPC industry pros to collect the most impactful, often underrated tools that will make your job easier by giving you a more informed, effective and profitable paid search marketing program. Do you wonder if your blog is optimized for social media conversions?

Mashup 134

Mashup Resources Google Domain Name 134

Firebelly

DECEMBER 17, 2009

Digitalia | Indianapolis Social Media Marketing « Social Search Statistics from SES Chicago | Main | Firebellys Top 9 Blog Posts of 2009 » December 17, 2009 5 Ways to Fan the Viral Flame In the Igniting Viral Campaigns session at SES Chicago last week, Tessa Wegert, Interactive Media Strategist at Enlighten; Greg Finn, Director of Internet (..)

Paid Search 145

Paid Search SMS Syndication YouTube 145

Firebelly

FEBRUARY 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read | Main | Teens & Young Adults Prefer Facebook Over Blogs » February 02, 2010 Social Media & The Super Bowl Companies love to entertain us with their 30 second spots during the Super Bowl.

Social Media 100

Social Media Paid Search URL SMS 100

Firebelly

AUGUST 18, 2010

Youll learn how to identify your content assets, use a push and pull approach, the social platforms that can work for you, a review of the monitoring tools, and see case studies of companies doing it right. Firebelly Vice President Chantelle Flannery will also be at the conference signing copies of her book Corporate Blogging for Dummies.

Paid Search 135

Paid Search Reputation SMS Conference 135

Twist Image

JANUARY 21, 2014

At this moment in time, human beings should be looking towards real-time opportunities with analytics. Putting big data aside for real-time analytics. The problem with real-time analytics. They very well may be, but the trick is to leverage all of this data, analytics and performance in a way that machines can''t.

Data 95

Data Analytics Advertising Engineering 95

Firebelly

OCTOBER 27, 2009

Digitalia | Indianapolis Social Media Marketing « Stop tweeting about your emotional break throughs | Main | Stop tweeting your DailyBooth photos NOW » October 27, 2009 Stop tweeting out of context Just like real life, people expect and appreciate conversation protocol.

Paid Search 100

Paid Search SMS Syndication Social Bookmarking 100

Firebelly

MAY 27, 2010

  Specialized computer programs can track everything being said about a company through websites like Twitter and Facebook. Many companies are hiring people specifically to track these comments and respond appropriately.It   Other businesses use Twitter to casually and unofficially have conversations with their fans. . 

Paid Search 100

Paid Search SMS Syndication Social Bookmarking 100

Firebelly

JANUARY 7, 2010

Many companies now include Facebook and/or Twitter URLs in their ads, but Temper-Pedics latest Ask Me commercial is the first one that I have seen that tells people to ask their friends on Facebook and Twitter about their product before making a decision to buy. Google knows this and mattress manufacturer Tempur-Pedic, does as well.

Syndication 124

Syndication Paid Search SMS Social Bookmarking 124

Twist Image

JULY 1, 2015

If a brand needs to implement a brand new data and analytics platform, who initiates, makes the call and handles the implementation? It's harder to do this in a world where a paid search result can often generate more activation than a television spot. paid search. predictive analytics. dramatically.

Marketing 40

Marketing Paid Search Analytics Advertising 40

Firebelly

OCTOBER 21, 2009

Does social media marketing fit your company's approach to business? Can you benefit from being a part of the conversation? So social media marketing may be right for your company. Here's the highlights. Do you have a responsive way about you? Are you committed to deep and sustained marketing efforts? Or maybe not.

Social Media 100

Social Media Marketing Paid Search SMS 100

Firebelly

JANUARY 27, 2010

Digitalia | Indianapolis Social Media Marketing « Youtube Tuesday: Lost Generation | Main | 5 Social Marketing Stories You Need To Read » January 27, 2010 Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle Many companies now include a Facebook or Twitter URL in their television commercials.

URL 103

URL Paid Search SMS Syndication 103

Firebelly

JANUARY 15, 2010

Social Media vs. SEO By Erik Qualman SEO is still a vital part of any product/companies health (especially in the here and now), but as we look down the road, the simple fact is that I trust more what my friends and peers think than an algorithm.

Social Media 100

Social Media Feed Reader Paid Search SMS 100

Firebelly

FEBRUARY 26, 2010

The 10 Social Media Metrics Your Company Should Monitor By Nick ONeill While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. But now what?

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Firebelly

JUNE 3, 2010

If a logo is recognizable, then completelychanging it often works against the company. Sure, it makes me want to support my local Red Cross, but that shouldn't be the feeling that a coffee company leaves me with. Some of the most profitablecompanies have stuck to the same logo for the past decade, if not even longer.

Paid Search 124

Paid Search Flickr SMS Syndication 124

Firebelly

FEBRUARY 17, 2010

Nevertheless, I still see a lot of companies simply saying "Find us on Facebook" or "Follow us on Twitter" without providing a URL. Update (3/1/10): I have now seen the commercial with the youtube.com/Sienna URL at the end. Im assuming the first time I saw the spot, it got cut off. Make it easy for them to do so by providing the URL!

YouTube 129

YouTube Campaign URL Paid Search 129

Firebelly

FEBRUARY 12, 2010

Despite regulations regarding disclosure of marketer-driven efforts, consumers may feel that whatever it is these people are receiving from companies positively influences their endorsements.

Feed Reader 100

Feed Reader Marketing Paid Search Startup 100

Firebelly

JUNE 11, 2010

Its important to be careful with whom you allow admin privileges on your companys Facebook page. Nonprofits (and businesses) have been requesting this functionality for years. Firebelly Memo: There are pros and cons to this new functionality.

Social Media 100

Social Media News Paid Search Microblogging 100

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. ” ( Marketing Charts ). iMedia Connection ).

Social Media 245

Social Media B2B Marketing SEO 245

Firebelly

OCTOBER 22, 2009

But some companies have used video in such a great brandingmethod that others have copied. And Youtube dominates the pack (as if that’s a surprise to anyone…).Comscore Comscore stated: “YouTube.com drove the lion’s share of the video streamingactivity at the Google Sites property, with 53.5 million unique streamers and1.1

comScore 100

comScore Video Apple iPhone 100

Razor Social

MARCH 16, 2017

I was looking for a post on Conversion Rate Optimization tool categories and I couldn’t find a good one so I decided to create one for you!!!!! Conversion Rate Optimization (CRO) is one of the key practices that every marketer needs to master. Conversion Rate Optimization Tool Categories. Analytics Tools.

Conversation 98

Conversation Tools Template Templates 98

Buffer Social

NOVEMBER 8, 2023

Different content marketing analytics tools will have slightly different naming conventions for the important metrics that fall under this bucket. Organic search traffic Organic search traffic refers to how many page views are generated by non-paid search results.

Metrics 98

Metrics Content Marketing Newsletter 98

Sprout Social

SEPTEMBER 1, 2021

Does your brand come up in relevant conversations about the type of products you sell? Do people consider your company a leader in the industry? Social media share of voice metrics extract insights from authentic conversations that are happening on social media. Which brand is dominating the conversations in your industry?

SEO 144

SEO Social Media Metrics Sentiment 144

Hootsuite

JUNE 13, 2022

Or turn up in more conversations related to products you sell? Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. For example, if your brand sells running shoes, you should expect to show up in conversations about running, running shoes, and sneakers.

Social Media 144

Social Media How To HootSuite Metrics 144

Dave Fleet

SEPTEMBER 28, 2012

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers. A key “pro” of paid: reach.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Oktopost

JULY 27, 2021

Savvy B2B marketers, who know where that research begins – search engines – can capitalize on this by using Search Marketing tactics. . Search marketing allows a business to capture valuable leads from buyers researching a purchase. This is why Search Marketing is essential for all businesses looking to grow.

B2B 118

B2B Marketing SEO Engineering 118

Keyhole.co

MAY 18, 2023

The average conversion rate is 9.21% across industries. Explore Your Detailed Facebook Analytics Instagram 21. Conversion rates range between 0.30% and 2.6% 58 million companies have a LinkedIn presence. 58 million companies have a LinkedIn presence. 18% use it specifically to follow brands and companies.

Statistics 59

Statistics Social Media B2B YouTube 59

Convince & Convert

MARCH 28, 2016

Conversions. Search Trends. What: “All Traffic” (from Google Analytics) will show you how many people visited or engaged with your site in total. How to Measure: First, enter your Google Analytics dashboard. Total Conversions. How to View: Go to Conversions > Goals > Overview. Search Trends.

Metrics 60

Metrics Marketing Analytics Sentiment 60

Janet Fouts

SEPTEMBER 5, 2012

Hubspot’s marketing tools help you create inbound marketing through blog posts and landing pages optimized for maximum effect and amazing analytics to give you real insight on who comes to your website. For me the analytics in the old Hubspot were a real eye opener. Hubspot 3 really makes those analytics even better.

Hubspot 123

Hubspot Bookmarklet Analytics Paid Search 123

Firebelly

AUGUST 13, 2010

Nobody forced companies to get involved with their customers in this way. We are spending countless employee hours tweeting, retweeting, responding to tweets, figuring out whom to follow, secretly following celebs and athletes, and designing custom Twitter backgrounds. There was no law, edict, or pitchfork-wielding band of angry citizens.

Social Media 185

Social Media URL Paid Search SMS 185

Firebelly

AUGUST 27, 2010

For companies that have a physical location it makes sense to have a Facebook Place in order to track the people who are stopping by your store, office, or venue. Here are 5 articles to help you understand its relevancy to your business.

Facebook 182

Facebook Foursquare Paid Search Discount 182

Webbiquity SMM

JANUARY 19, 2011

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), How to use search to shield your brand from negativity by iMedia Connection. Or maybe it just hasn’t caught on. Online Reputation Management.

Tips 179

Tips Press Release Reputation B2B 179