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The Key to Finding Balance between Authenticity & Performance on Social Media

Oktopost

Being authentic has become the key to creating meaningful social media content and building a loyal audience. But what happens when authenticity is staged – or even strategically calculated to fit a marketing strategy? Is it even authentic at all? Meet Dr. Jeff Pooley. Want to hear more from famous B2B marketing leaders?

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Amisha Gandhi on Building a Meaningful Customer Experience

Oktopost

Host, Jennifer Gutman, and her guest, Amisha Ghandi , SVP Marketing of Tipalti , reveal what it means to meet customers where they are, and do it well. Find all the places where there are gaps in growth, and use those holes as smart ways to meet your customers where they are. Meet Amisha Gandhi. Her best tip?

B2B 127
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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. It will finetune its position as the place where professional meets personal, where influencers aren't just faces but voices of credibility, and where brands don't just talk at their audience but connect.

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Cristy Garcia on the Missing Piece in Driving Pipeline Growth

Oktopost

Meet Cristy Garcia. Proactive, energetic, creative, and an analytical marketing leader and mentor with 15+ years of global B2B marketing experience, Cristy is driven by data with demonstrated abilities in leveraging analytics to optimize brand programs and campaigns. Stay in the Loop.

B2B 114
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SMSsummit Speaker Interview with Xenia Muether of Pink Orange

Social Media Strategies Summit

At Pink Orange, we value an education company’s power from a storytelling perspective; it sets them apart from their competitors and makes them authentic. From team check-ins to strategy meetings and business development, I am involved at all levels of the organization. What do you love about your job?

Education 189
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What social media tasks to automate and what to personalize

Sprout Social

Organizing regular cross-functional meetings to share insights, discuss priorities and identify opportunities for collaboration. Apart from these, there are other miscellaneous tasks eating into the time managers want to spend on strategic tasks like tracking network trends or meeting with the leadership team. The solution?

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Tips for Developing Engaging and Discoverable Instagram Reels Content

Ignite Social Media

I know, I know, “duh”, but you would be surprised how many Reels lose out on engagement simply because something in their post does not meet Instagram’s basic standards. This is an especially powerful tool for brands looking to connect more with their audience in an authentic way because it gives the community a chance to chime in.

Instagram 172