Oktopost

JANUARY 13, 2022

Cristy Garcia, Vice President of Marketing at impact.com takes on driving pipeline growth! Want to hear more from renowned marketing leaders? Cristy Garcia, Vice President of Marketing at impact.com takes the mic on Oktopost’s Radically Transparent with host Jennifer Gutman. Meet Cristy Garcia. Listen to the podcast: ?

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Social Media Strategies Summit

JULY 28, 2022

We are a fully remote and global team of marketing experts! We’ve also recently added a Marketing Intern to our team who is a jack of all trades! At Pink Orange, we value an education company’s power from a storytelling perspective; it sets them apart from their competitors and makes them authentic.

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Education Authentication Team Hubspot 189

Oktopost

APRIL 7, 2022

Senior Director, Global Marketing at VISA, Avnita Gulati, talks about Account-based marketing and how to apply it properly with buy-in from the whole team. Watch the recording: Want to hear more from renowned B2B marketing leaders? Account-based marketing (or ABM, since every marketer loves an acronym) is all the rage.

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B2B Apple Marketing Buy 62

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Organizing regular cross-functional meetings to share insights, discuss priorities and identify opportunities for collaboration.

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Social Media Social Media Management Sentiment Collaboration 112

Sprout Social

JULY 7, 2022

It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. However, you can easily perform actions like updating thumbnails, titles, and descriptions, viewing analytics, moderating comments, and editing monetization and privacy settings.

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YouTube Marketing Library Video 108

Ignite Social Media

MAY 25, 2021

I know, I know, “duh”, but you would be surprised how many Reels lose out on engagement simply because something in their post does not meet Instagram’s basic standards. This is an especially powerful tool for brands looking to connect more with their audience in an authentic way because it gives the community a chance to chime in.

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Instagram Engagement Content Tips 174

Oktopost

AUGUST 26, 2021

Auseh Britt, VP Growth Marketing of Terminus takes the hot seat today. Listen to the podcast: For more thought leadership on growth marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Meet Auseh Britt.

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Sprout Social

JANUARY 6, 2021

And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. If you’re like the majority of social marketers , brand awareness is your top goal. There are several ways you can achieve this goal with social media video marketing.

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Oktopost

JULY 7, 2021

Listen to the podcast: For more thought leadership on ABM and holding both sales and marketing accountable for revenue, check out our Radically Transparent podcast on Apple Podcasts , Spotify or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Meet Eric Williamson. Catch all episodes here.

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Sprout Social

JUNE 11, 2024

Kailey White, assistant director of Social Media & Digital Strategy, and Staci Grimes, director of digital marketing are the driving force behind Gettysburg College’s social media strategy. This is both the college’s promise, and a key messaging pillar used throughout marketing materials.

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Education Social Media Strategy Collaboration 102

Oktopost

AUGUST 12, 2021

Watch the recording: Want to hear more from renowned marketing leaders? Meet Allen Gannett. Allen was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. Catch all episodes here. Stay in the Loop.

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Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. How to Get the Most Out of Ambassador Marketing .

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UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Indeed, if done right, ambassador marketing is a surefire way to drive sales and brand awareness. How to Get the Most Out of Ambassador Marketing .

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UGC Marketing Influencer Authentication 52

Sprout Social

JULY 5, 2022

First, let’s uncover why building a YouTube marketing strategy is important. Yet, marketing efforts are mismatched, with only 35% of marketers planning to leverage the network. Meet the team. Meet the team. By inviting your team to step in front of the camera, you will win over your audience with authenticity.

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YouTube Video Authentication Education 123

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. LinkedIn’s professional environment makes it an ideal platform for building authentic relationships and engaging with potential customers.

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B2B LinkedIn Authentication Loyalty 62

Keyhole.co

OCTOBER 20, 2023

Whether it’s a small venture or a multi-billion dollar designer brand, the photo-sharing platform’s pivot to a marketing tool gives creative exposure. But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. That’s what the coveted Instagram blue tick can help you with.

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Oktopost

JANUARY 31, 2024

We think it’s fair to say, social selling and employee advocacy are taking the B2B social media marketing world by storm. So the question boils down to: social selling vs. employee advocacy – how are these two strategies alike, where do they differ, and which marketing goals do they help accomplish? What is Employee Advocacy?

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B2B Metrics Comparison Education 62

Sprout Social

DECEMBER 29, 2022

Building and maintaining your brand in a crowded market is no easy feat. They’re also seeking authentic interactions on their favorite social platforms. Social media is authentic and mostly unfiltered, making it ripe with opportunities for success or misstep. Meet the new Airbnb for a new world of travel. ?

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Reputation Sentiment Loyalty Nielsen 88

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

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Sprout Social

JUNE 29, 2022

There’s something about livestreaming that feels so authentic and unfiltered. Here’s a look at why you should consider adding TikTok LIVE to your social media video marketing strategy: Authentic, real-time engagement. You can truly be your authentic self and relate to your audience. Free to use.

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Sprout Social

DECEMBER 12, 2022

So when the future of social media marketing feels chaotic, remember that ambiguity can also be an opportunity. If you’re a social media marketer who got a late-night email about Mastodon, you’re not alone—and you may be entitled to financial compensation. The future of social media will be all about “authenticity”.

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Social Media Social Media Management Authentication Sentiment 97

Convince & Convert

JUNE 20, 2017

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. Conducting business is a constant game of meeting popular demand. In these cases, predictive analytics are a necessity. They want brands to be authentic in a way they can relate to.

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Sprout Social

JUNE 26, 2023

Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services. AI algorithms analyze both historical and real-time data (e.g.,

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Sentiment Analysis Patterns Price 98

Later

JANUARY 1, 2020

Wondering what the big Instagram marketing trends of 2020 will be? In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing. But will it be enough to compete with marketers’ attention towards TikTok?

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Trends Instagram Marketing Influencer 87

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Step 1: Create a social media marketing strategy. Step 3: Automate marketing with a social media management tool.

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Social Media HootSuite Meme Influencer 142

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. It is a powerful strategy for social media content marketing when aiming to boost customer success. And the most prominent of all is UGC. Keyhole helps brands learn their impact online.

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Social Media UGC Content Loyalty 52

Keyhole.co

MARCH 24, 2024

But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. The company also recorded a whopping $2.2 billion in revenue in 2023. Let’s find out.

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Communities Social Media Strategy UGC 59

Sprout Social

FEBRUARY 2, 2023

Practice makes perfect Bridgett Colling, Director of Marketing and Communications at Figo, saw the opportunity to expand her brand’s TikTok presence. Keep your videos as authentic as possible. The footage her coworkers provide helps her stay consistent and humanize Figo’s brand, like this meet the team post demonstrates.

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Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. It helps with market differentiation A unique brand experience separates you from the competition. But an ever-crowded space filled with brands and creators means your relevancy is always at risk.

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Brands Sentiment How To Analysis 106

The Realtime Report

APRIL 15, 2019

Authenticity Over Perfection. People have more respect for the real, the raw, and the authentic more than they do for expensive sales pitches. One of the most important things to ask yourself before you start is ‘How am I going to keep track of analytic data?’ Another reason why? It’s more trustworthy AND relatable! ABT: Always.

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Oktopost

JULY 29, 2021

Watch the recording: Want to hear more from renowned marketing leaders? Meet Giles Palmer. He spun Brandwatch out as a product company in 2006 and launched the first version of ‘Brandwatch Analytics’ in August 2007. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

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Crimson Hexagon B2B Apple Authentication 62

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Why should brands carry out review analysis?

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Review Brands How To Analysis 122

Keyhole.co

MARCH 7, 2024

To maintain authenticity, make sure you choose a niche that aligns with your interests and expertise. Have a creator or business profile If you’re going to get serious about becoming a social media influencer, you have to get serious about your analytics too. Otherwise, you can test it out and see if it meets your needs.

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Influencer Instagram Tips How To 52

Sprout Social

AUGUST 24, 2022

For example, being at the helm of a brand’s social presence means you have the potential to humanize the company and create authentic connections. The transferable skills gained in the role lead to many different career paths—including chief marketing officer and social media executive. What do social media managers do?

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Social Media Management Social Media Tips Skills 98

Hootsuite

MAY 19, 2022

Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic. Building trust with your customers is one of the main benefits of social media marketing. Start with strong social marketing fundamentals. Source: Hootsuite Analytics.

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Hootsuite

MAY 1, 2023

the marketing team, legal department, outside clients, etc.) to make sure it meets the brand’s standards and any applicable regulations. Analytics and optimization: Monitoring analytics from each piece of content and optimizing future content. Review: The content is reviewed by various stakeholders (e.g.,

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Template Templates Social Media Tips 134

Keyhole.co

NOVEMBER 13, 2023

Who could have guessed that a catchy jingle and a fifteen-second skit could revolutionize brand visibility in today’s digital marketing space? With an astounding 2 billion downloads , TikTok has transformed from a fun, spirited app into a substantial player in brand marketing and monetization. The answer is simple — TikTok SEO.

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