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Allen Gannett on Developing the Right Ideas at the Right Time

Oktopost

Allen was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. Leave a rating and review on Apple Podcasts by heading on over to the Library Tab under Shows. Catch all episodes here. Meet Allen Gannett. Like What You Heard?

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Would You Sacrifice Your Privacy For A $5 Gift Card?

The Realtime Report

Location analytics startup Placed convinced those people to download a mobile app that tracks them wherever they go, 24/7, in exchange for accumulating $5 and $10 gift cards over time, as well as being eligible for drawings of bigger ticket items, like an Apple iPad. Are you willing to be tracked around the clock?

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The True Omni-Channel Is Convergence

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Some rushed in (and lost their shirts), while others sat on the sidelines and watched startups eat their lunch (slowly and over time). Brands like Apple and LEGO dove into the retail world to own the direct relationship with their consumers, so why would it be so crazy for brands like Amazon to do the same? web analytics.

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Adapt Or Die

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We live in interesting times (to steal a turn of phrase from the ancient Chinese curse ) but it's not so easy to make the pivot that Eric Ries writes about in his business book, The Lean Startup when you're not a lean startup but a business that's been around the block (and has the scars to prove it). the lean startup.

Startup 101
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The Top 10 Stress-Free Social Media Planning Tools

Hootsuite

Analytics and reporting capabilities You need to be able to measure the impact of your social media efforts, and it’s simply easier when all of your tools (calendar and reporting alike) are in one place. Simple social media performance analytics Price : $14.99 Evernote integrates with calendars like Google, Microsoft, and Apple.

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How to put together a marketing tech stack that scales your business ASAP

Sprout Social

Customer data and analytics (think: CRM, Google Analytics). What works for a startup versus an enterprise is apples and oranges: what matters is putting together a software combination that makes sense for your business. Internal communication and collaboration tools (think: project management tools , Slack).

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Tracking, Personalization And Screams Of Privacy

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" Amazon beat out Apple , The Walt Disney Company , Google and many more to grab this coveted spot. So, they left Salesforce and launched a new startup called, Nomi. web analytics. web analytics. On February 12th, 2013, Business Insider ran a new item titled, Amazon Has The Best Reputation Of Any Company In The U.S.

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