10 Steps to Master Your Social Media Analytics

Convince & Convert

So, alongside the checklist below, we’ve also put together a simple 10-point infographic for social media analytics to help you with every step of the process. The first step in a measurement plan for social media analytics is to work out what you want to track and why.

Social Media News Ticker: Twitter Ad Retargeting, Google ‘+Post Ads,’ Apple Buys Topsy

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Google+, Twitter, Tumblr and Apple: Facebook. and… Apple?! Apple buys Topsy, a social media analytics firm – last week Apple acquired Topsy Labs, a research company that analyzes tweets; Apple would not disclose the “purpose or plans” behind the acquisition (The New York Times).

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How to Use LinkedIn Analytics to Better Connect With Your Audience

agora pulse

LinkedIn analytics can help with that. In this post, we’re going to look at how to use both the native analytics and Agorapulse’s new LinkedIn reporting tools to discover how to better connect with your audience on the biggest professional networking platform out there.

The 10 Point Check List for Effective Social Media Analytics (with Infographic)

Talkwalker SM

So, alongside the check list below, we’ve also put together a simple 10-point infographic for social media analytics to help you with every step of the process. 1. The first step in a measurement plan for social media analytics is to work out what you want to track and why – (e.g.

Facebook Clear History, Apple ITP & Chrome Updates: What It All Means for Brands

Likeable

Web analytics tools will become less accurate, because Safari users will be forgotten after one day. In May 2018, Facebook announced that it would be launching a Clear History tool, which would give users the ability to delete data that the platform gathers from third-party websites. Then seen as a damage control move in the wake of last year’s Cambridge Analytica scandal, the tool is finally nearing its release as Facebook continues its bid to prioritize data privacy.

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5 Tips on Using Google Analytics More Effectively

Bill Hartzer

There is a free tool that Google provides called Google Analytics. Once you organize the data that Goggle Analytics provides you can utilize this essential information to market and promote your website. The last important tip for Google Analytics that we are looking at is with regard to these referring websites. You run the Google Analytics program and realize that you are only getting 1-2 visitors from that link. Web Analytics

25 most followed brands on Twitter in 2019

Unmetric

Luckily, we have a Twitter analytics tool that tracks, among other things, which brands have the most followers. Twitter analytics tools come in handy to get insights on the best and worst time to post, days when your audience is most active, and so on.

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Health And Fitness Apps See 62% Increase In Usage In Last Six Months

The Realtime Report

Looking at data from over 6,800 iPhone and iPad apps listed under the health and fitness category, Flurry Analytics reports a 62% increase in the usage of health and fitness apps over the past 6 months, while the overall mobile app industry has only seen a 33% increase.

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7 TweetDeck Alternatives You Should Start Thinking About

agora pulse

This platform offers you much more than multiple account management; it also offers you access to some of the meatier analytics that are available. As a cool added extra though, it is available for your Apple watch so you can manage, filter, and tweet like James Bond.

Interview: Aaron Goldman – Everything I Know about Marketing I Learned From Google

Dave Fleet

You feature insights from numerous marketing luminaries in your book, among them Avinash Kaushik, Google’s analytics evangelist. How do you see web analytics fitting into the modern marketing system? Of course, this speaks to the difference in cultures between Google and Apple.

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How to Spy on Your Facebook Competition

agora pulse

Facebook analytics Facebook page management tips Facebook Competitors Analysis Facebook Pages to Watch featureA great way to measure your social media progress, and get a snap shot of your current social media status, is to complete a Facebook competitive analysis for your Facebook Page.

The Audience (Formerly Known As The Audience)

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Personas and analytics are not the audience. Is it possible that personas and your analytics are not your audience? This is what the persona and analytics would lead me to believe. analytics. apple. web analytics. Who is your audience? On my early morning drive to the airport, I caught the tail-end of Howard Stern interviewing Sheryl Crow. Crow was live and in the studio promoting her upcoming album.

You Can't Always Blame The Business Model When It Comes To Marketing

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I've seen similar commentary for brands like Apple , Twitter and Snapchat down to local mom and pop businesses that are struggling. . What would you do if you weren't just investing in the businesses you used to, but making investment in new media, analytics, technology and more? analytics. apple. . "Stop crying and get to work on changing your business model!". When I started off in the agency world (early 2000s), this is how I used to think.

The Billion Hour YouTube Rabbit Hole (And It's Growing)

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You can stare at Netflix, Apple TV , Amazon Prime , etc. It's probably why Apple picked up the show, tweaked it and Carpool Karaoke will soon be an online show all of its own. Is this a case of the networks recognizing the frenemy that Google (Apple, Amazon, Netflix) is, and the networks are simply trying to capture some extra coins on the way? analytics. apple. apple tv. It can often be a sad state of affairs.

Business Transformation. From Marketers To Makers.

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The business transformation here is in leveraging analytics, multivariate testing and more to better move a consumer through a digital sales funnel. . Apple is now considering embedding the Beats By Dre music service on to all of their devices. Beyond the attempt to diminish the power of streaming services like Spotify and Rdio , Beats (prior to their acquisition by Apple ), built this adjunct - and fully digital - business, instead of simply trying to sell more headphones.

The True Omni-Channel Is Convergence

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There is no doubt that functionality like consumer reviews and related items have created a treasure trove of analytics and data to help smart online retailers better understand inventory and push up the basket price (amongst many other awesome treats). Brands like Apple and LEGO dove into the retail world to own the direct relationship with their consumers, so why would it be so crazy for brands like Amazon to do the same? analytics. apple. web analytics.

Translating Social Value For the Bottom Line

Ignite Social Media

Measuring impressions across social platforms can help you to compare social reach apples-to-apples with other marketing efforts, providing some perspective on how social platforms fit in and enhance a mixed marketing strategy.

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Bad Vibrations From Internet Of Things, Voice As The Next Navigation And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

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Think of Apple 's Siri , Microsoft 's Cortana and the massive growth that we're seeing with Amazon 's Alexa platform. analytics. apple. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7

5 Great iPad Social Networking Apps

Jason Yormark

Ego ($2.99) – It’s not the most robust web/social analytics offering, but what it lacks in depth, it makes up for in simplicity and ease of use. Apple Social MediaThere aren’t too many great social networking apps for the iPad, but I have found a select few that I find myself using on a regular basis. Below is the list that I use regularly that cover using Twitter, Facebook, blogging, news consumption and social/web stats.

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Facebook Is Not A Media Company (Today). Facebook Is The Mass Media (Tomorrow).

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More often than not, many people are watching a "movie" on their television sets, but it's through Apple TV or Netflix. In fact, it's not hard to see that the video content battle is happening - on the front lines - with the famed FANG group of businesses ( Facebook , Amazon , Apple , Netflix and Google ). Apple TV, Netflix, YouTube, etc. analytics. apple. apple tv. web analytics.

Embrace The Shift Away From Stuff - Strategy Magazine Column

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In the blink of an eye, the downloading/stealing/wanting-singles-and-not-albums concerns have been completely obliterated because of services like Spotify , Apple Music and Tidal. analytics. apple. apple music. Audio streams trump everything when it comes to music. That may seem obvious, but one could argue that it is both sudden and scary to see just how quickly consumer behaviour has changed.

Good To Great To Different

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Is Apple a truly great company? Now reframe that thought and think about what truly makes Apple - as a company - great. After reading the Steve Jobs biography by Walter Isaacson , I quickly realized that any attempts to model Twist Image after Apple would fail because Jobs is a unique leader (and, when I say "unique," I mean someone I am not willing to model myself after). apple. Tags: analytics. The answer seems obvious.

Counting Screens. Counting Dollars. Connecting Consumers.

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There is proof in this, if you look at the Google Glass program (regardless of how that eventually played out) or if you look at what's happening with the Apple Watch. analytics. apple. apple watch. Are consumers watching more video content online or on the TV? On April 16th, eMarketer published a news item titled, US Adults Spend 5.5 Hours with Video Content Each Day.

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. Ever bought something from the Apple store, like an iPhone? Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design CRM Focus Groups Search Websites

The Audience (Formerly Known As The Audience)

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Personas and analytics are not the audience. Is it possible that personas and your analytics are not your audience? This is what the persona and analytics would lead me to believe. analytics. apple. web analytics. Who is your audience? On my early morning drive to the airport, I caught the tail-end of Howard Stern interviewing Sheryl Crow. Crow was live and in the studio promoting her upcoming album.

Making Sense Of The Mess

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business) that worked well until the proper analytics and platforms were put in place (thank you, technology. While there are a handful of brands that have influence over and above that (brands like Apple , Starbucks , etc.), Perhaps we need to stop using traditional metrics based on the movement of masses and start looking at newer analytics models. analytics. analytics models. apple.

Adapt Or Die

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" When you actually start digging down deep into how these companies have evolved and stayed relevant, you won't see business models that look like anything from the playbooks of Apple , Google or Facebook. Regardless of what we - as business owners - are capable of, there are bigger forces at play: technology, connectivity, mobility, analytics, data, creativity, commerce, publishing and more will continue to reshape and change how we do business. analytics. apple.

Six Links Worthy Of Your Attention #366

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How to Make $80,000 Per Month on the Apple App Store - Johnny Lin - Medium. apple. apple app. apple app store. lean analytics. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

Trust is hard to come by these days

Buzz Marketing for Technology

For example look what Apple is going through with its overseas vendors. This doesn’t come from reading tweets everyday about your brand it comes from analytics of all forms of social media – blogs, microblogs, social networks and forums.

Six Links Worthy Of Your Attention #411

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Apple, Influence, And Ive - Hodinkee Magazine. But that means they got a chance to sit with Jony Ive of Apple - arguably one of the most impactful designers of modern times. apple.

Six Links Worthy Of Your Attention #411

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Apple, Influence, And Ive - Hodinkee Magazine. But that means they got a chance to sit with Jony Ive of Apple - arguably one of the most impactful designers of modern times. apple.

Six Links Worthy Of Your Attention #251

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Angela Ahrendts has told Apple employees ''a significant change in mindset'' is coming to the way the company launches products - Business Insider. "I''m or Apple will force it upon us. Lining up for Apple stuff is ''a thing.'' apple. apple watch. lean analytics.

Six Links Worthy Of Your Attention #222

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"If you''re eyes were open these past few weeks, it was hard to miss the Apple , U2 and iPhone story. In short: Apple decided to give everyone (for free) a copy of the new U2 album. People didn''t want it on their playlists, nor did they want to download it and they felt like Apple intruded on their playlists without permission. Apple retracted and built a webpage to explain to people how to remove U2''s latest. They did it with Apple. apple.

Six Links Worthy Of Your Attention #276

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He doesn't pull punches: 'We'd be better off if Apple bought every employee a fur coat and Bentley , or even just burned the money in a bonfire. apple. lean analytics.

Six Links Worthy Of Your Attention #328

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My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Six Links Worthy Of Your Attention #308

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Apple's actual role in podcasting: be careful what you wish for - Marco.org. There was a well-passed-around feature in The New York Times about Apple and the state of podcasting (see: Podcasts Surge, but Producers Fear Apple Isn't Listening ). apple. lean analytics.

Six Links Worthy Of Your Attention #377

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If there was one piece of tech news that dominated the landscape this week, it would have to be Apple and the launch of the iPhone X. Nobody has written about Apple this week with as much brilliance as Om Malik. apple. lean analytics.

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Six Links Worthy Of Your Attention #246

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Eric Enge put Google''s Now , Apple''s Siri , and Microsoft''s Cortana to the test to see which one of the upgrades will work best." apple. lean analytics. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

Six Links Worthy Of Your Attention #244

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My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist''s Manifesto ) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".

Hearst Skiff Reader Looks Cool

Adam Sherk

My professional, analytical opinion is it looks pretty darn good. Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Hearst Skiff Reader Looks Cool by Adam Sherk on January 7, 2010 Hearst’s Skiff Reader is being unveiled at CES this week.