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Social media personalization: The opportunity and risks to consider

Sprout Social

Many teams are already experimenting with customer data platforms that maximize the use of first-party data to prepare for Google finally phasing out third-party cookies. These platforms are key to preparing your business for delivering personalized experiences on social.

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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. I’ve worked on several social media events in which we’re tracking how the event hashtag is doing during the day. I could easily screenshot data from Keyhole and share it with the team. Here’s a handy list!

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. Customer service? Knowing whether to respond to or ignore negative comments on a blog? McCann , Viral Heat Did you enjoy this blog post? It will be interesting to watch.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. But, it’s widely disparate content usage across social outposts that’s the real mystery.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Meanwhile, if your social media team and your email team are not the same people, you need to start thinking about how to merge them, pronto. Or “Throw ‘stuff’ up on the wall and see what sticks,&# versus strategy and planning and metrics analysis. Social rounds it out, helps to expand reach.

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Facebook Success Summit - 22 Sessions on Everything Facebook.

Convince & Convert

I’ll be talking about brand community strategy and how to activate your audience. If you’re looking to bring some clarity to your Facebook efforts, be sure not to miss this illuminating presentation from social media strategist Jay Baer. It will change the way you think about Facebook for business.

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