Convince & Convert

MARCH 2, 2010

Today, however, creating truly meaningful success metrics often requires a custom statistical hodge-podge that tries to tie together data points from across the social spectrum. ExactTarget bought @cotweet "Why the social business evolution starts today" (my analysis) [link] [link] Lauren Fernandez RT @jaybaer: Wow!

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CoTweet CoTweet Analysis Social Media 116

Sprout Social

JANUARY 9, 2024

As one member of Sprout’s community, The Arboretum , put it, “With increasing amounts of data available, social marketers will focus on delivering highly personalized content to users. AI solutions help take on the heavy lift of data analysis and deliver insights faster, so that teams can personalize content at scale.

Social Media 141

Social Media Sentiment Data Class 141

Hootsuite

SEPTEMBER 16, 2022

Social listening also provides important opportunities to engage with your target audience. It’s a good way to connect with engaged communities where they already talk about your niche. Benefits of social media listening tools. Learn more about social media listening: What is social listening and why does it matter ?

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Social Media Tools Marketing Analytics 144

Convince & Convert

JULY 20, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S.

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

MARCH 28, 2012

Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media.

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CSR Airlines Loyalty Hashtag 127

Convince & Convert

MARCH 28, 2012

Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media.

CSR 126

CSR Airlines Loyalty Hashtag 126

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. A survey of 4,875 adults (500 U.S.)

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Social Media Strategy Survey Social CRM 119

Convince & Convert

APRIL 8, 2010

link] Zack Nice analysis! link] Zack Nice analysis! I've been thinking about making it my conference travel/presentation device. Especially like the part about the Macbook being a glorified keyboard. Funny, but I'm sure designers would disagree. Especially like the part about the Macbook being a glorified keyboard.

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iPad Content iPhone Wireless 136

Keyhole.co

OCTOBER 19, 2022

Plus, with the integration of your competitors’ performance right inside the tool, you can easily improve your social media marketing strategy. Custom analytics – By providing analysis of your social content, popular topics, hashtags analytics, and social posts tagging, you are able to see what’s really working for your brand.

Analytics 52

Analytics Social Media Tools Price 52

Keyhole.co

NOVEMBER 30, 2022

Plus, with the integration of your competitors’ performance right inside the tool, you can easily improve your social media marketing strategy. Custom analytics: By providing analysis of your social content, popular topics, hashtags analytics, and social posts tagging, you are able to see what’s really working for your brand.

Analytics 52

Analytics Social Media Tools Price 52

Convince & Convert

FEBRUARY 19, 2016

He is at the center of the community so far, as we map it out. That’s as the ranking changes, as you discover more people in the live analysis. It turns out that there is not just one community here either. And you can do a reverse analysis on that and just show the hashtags as we talked about at the beginning.

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Influencer Marketing How To Report 60

Convince & Convert

AUGUST 10, 2010

Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. Customer service? Knowing whether to respond to or ignore negative comments on a blog? McCann , Viral Heat Did you enjoy this blog post? It will be interesting to watch.

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Social CRM Influencer Klout Social Media 133

Mindjumpers

JUNE 19, 2014

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Social CRM & Risk Management – How to put out a firestorm? .

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Research Data Social CRM Wikipedia 194

Convince & Convert

SEPTEMBER 21, 2010

I may run a similar analysis and rank my top posts by page views coming from search engines. I love the analysis. All blog owners should do this to see what their community prefers. Every community is different and will respond to different triggers. That would be interesting to see how similar each list is.

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

APRIL 22, 2010

If you’re considering “social media&# as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives: 4. Social CRM The new telephone. Whatchew Talking Bout?

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Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter. Podcasts vs. YouTube. link] Jay Baer Thanks for the comment.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

SEPTEMBER 2, 2010

The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. I like math and analysis and reality. Transitory There’s literally never a dull moment in social media. That’s why I love social media. THAT makes me happy. link] jaybaer Thank you.

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Social Media Strategy Consultant Social CRM 153

Convince & Convert

FEBRUARY 25, 2010

Marketing), ThinkGeek is “all about serving our community. Our social media activities live in our customer retention sphere, not customer acquisition – because the minute it’s in customer acquisition, it changes the nature of the conversation.” Since we are all also a part of the geek community ourselves, it made it a lot easier.

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Social Media Case Study Strategy Study 117

Convince & Convert

FEBRUARY 10, 2010

. “We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&# Not Perfect, But Useful As with any data-harvesting service, Flowtown results aren’t bullet-proof.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

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Social Media Strategy Consultant Web 2.0 149

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

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Social Media Content Analysis Sports 120

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. Danny Brown) Tagged as: brand communities , facebook , facebook strategy , facebook success summit , Speaking Engagements Did you enjoy this blog post?

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

SEPTEMBER 21, 2010

Excellent for down-and-dirty competitive analysis. Swix This is a slick new social media dashboard program that I’ve been trying. Katie Morse Community Manager @misskatiemo [link] [link] Katie Morse Jason – great post! 39 social media tools I will use today. I implement bit.ly Try it yourself.

Social Media 168

Social Media Strategy Consultant Tweetdeck 168

Convince & Convert

MARCH 25, 2010

I'll be checking this out tonight: A Social Media Scoreboard That Works [link] [link] monique watkins Social Media scoreboard (via @jaybaer) [link] in beta and Free – easy to use and quickly to check ROI [link] blur Group A Social Media Scoreboard That Works [link] [link] Dayo Adefila RT @blurgroup: A Social Media Scoreboard That Works [link] (..)

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Social Media Strategy Statistics Metrics 117

Convince & Convert

MAY 20, 2010

Unfortunately, its going to be a long struggle to evolve from the quarterly-based thinking to one of growing a fan base, following, community, etc. link] re social media. For twitter, I think the number of RT's and @'s is more important than # of followers. link] Sadie Harris Are You Suffering From Premature Calculation?

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Metrics Social Media eBook Social CRM 116

Convince & Convert

APRIL 20, 2010

I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. The Next Step in the Long Tail I typically focus on 10-20 search terms when creating content for this blog, but yet 3,126 search terms were used to get here.

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Hitwise Content Blogger Consultant 117

Convince & Convert

MARCH 3, 2010

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time. Remember, the most important customer of EVERY company is Google.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

JULY 22, 2010

This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged. Do you know of other companies that are leveraging their customers to grow their businesses exponentially?

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

MAY 25, 2010

They feel, understandably, that it's a shorter leap than figuring out something like “search taxonomy analysis.&# [link] Nate Riggs ALL marketing agencies.

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Marketing Conference Social CRM Social Media 123

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

JUNE 8, 2010

Sure, the speed and always-on nature of the real-time Web makes it a d… [link] [link] Innovate AZ Are You Ready for the Opportunity Economy?

Social Media 128

Social Media Foursquare Consultant Airlines 128

Convince & Convert

SEPTEMBER 21, 2010

The feeling of community, and “we’re all in this together&# is slipping away. Social Data Firehosing In contrast to the conference at large, I was delighted by the exhibition this year. link] Ryan McCormack Hi Jay, Thanks for the thought-provoking analysis. I wish I had been able to meet you! Maybe next year.

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Social Media Strategy Conference Eventful 126

Convince & Convert

JUNE 28, 2010

Instead, we're developing an editorial calendar with a number of columns devoted to content analysis, both the why and how it did elements. Which in theory, we should be using every time we create a new web page for a client (and which, honestly, could be repurposed fairly simply to apply to social media outpost content pieces).

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Social Media Strategy Report Consultant 127