Sherrilynne Starkie

AUGUST 13, 2012

Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. For example if a respondent repeats the question asked in the answer (as is frequently the case) you can’t suppress those words which often gives an inaccurate representation of key words.

Analysis 335

Analysis Wikipedia Social Capital Sentiment 335

Webbiquity SMM

JANUARY 23, 2024

Track customer sentiment. That’s where sentiment analysis can help you. It’s a natural language processing system that identifies and analyzes the sentiment and intent of texts. It’s a natural language processing system that identifies and analyzes the sentiment and intent of texts. Respond to customer feedback.

Sentiment 142

Sentiment How To Analysis Trends 142

Keyhole.co

JANUARY 4, 2023

For that, you need to add Facebook competitor analysis tools to your marketing arsenal. Why should you do Facebook competitor analysis? Facebook competitor analysis enables you to assess your key rivals in the market. Facebook competitor analysis makes it easier to understand what they demand. Offers sentiment analysis.

Analysis 52

Analysis Tools Facebook Sentiment 52

Sprout Social

FEBRUARY 19, 2024

How AI automation benefits businesses AI automation enables companies to automate workflows and get actionable insights through AI tasks like sentiment analysis so they can make tangible changes to drive growth. It also reduces cumbersome, time-consuming tasks such as feedback data analysis by automating them using machine learning.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Keyhole.co

JANUARY 5, 2023

To stand out in this crowd, you must routinely measure your and your competitor’s performance through Instagram competitor analysis. Here, Instagram competitor analysis tools are the way to go. But first, let’s look at why you should do an Instagram competitor analysis. Why should you do Instagram competitor analysis?

Analysis 52

Analysis Instagram Tools Sentiment 52

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 111

Process Sentiment Analysis Applications 111

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. These questions can all be answered based on conversations that are already happening. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike.

Reputation 97

Reputation Sentiment Analysis Notification 97

Direct Marketing Observations

FEBRUARY 15, 2010

You quickly determine there is no way to manually search every blog post, tweet or comment on the web so you turn to automation. There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. For any local or small business, human processing of sentiment might be reasonable.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. How do they identify brand mentions for competitive analysis? Add to that, tight budgets and limited manpower.

Brands 85

Brands Sentiment Analysis Marketing 85

Sprout Social

FEBRUARY 15, 2024

Comments and replies Similar to reviews and mentions, comments and replies show that your target audience wants to engage in a conversation about you. They may converse directly with you by replying to your brand’s posts or comment on another post relevant to your brand. Does that increase the level of engagement?

Engagement 106

Engagement Tips Loyalty Metrics 106

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. It includes likes, comments, shares, and other forms of engagement. What is social listening analysis?

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sprout Social

OCTOBER 18, 2023

It’s also helpful to make sure we’re engaging and commenting on the popular posts for brand awareness in general,” Kaelyn tells us. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Then, dig in further.

Examples 123

Examples Social Media Sentiment Influencer 123

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Hootsuite

DECEMBER 9, 2020

Here are 5 questions to see how your approach compares. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Get Started.

Questions 142

Questions Social Media Strategy Survey 142

Keyhole.co

FEBRUARY 8, 2024

This shift underlines the importance of commitment: whether an influencer’s audience actively interacts, asks questions, and shares their content, demonstrating true engagement with the message. To measure this, divide the total number of post interactions (likes, comments, shares) by the follower count and multiply by 100.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? These are questions you might’ve asked yourself more than once. Tracking when social media engagements—comments, shares and mentions—spike reveals a lot about how customers perceive and interact with your brand.

Brands 110

Brands How To Sentiment Metrics 110

Sprout Social

MARCH 24, 2020

Good questions! A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. Why do a SWOT analysis on social media? What do you need to conduct a social media SWOT analysis?

Analysis 88

Analysis Social Media ROI How To 88

Sprout Social

OCTOBER 15, 2020

You can also keep an eye on potential crises and respond to questions or criticism before they get out of control. You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment.

Brand Monitoring 141

Brand Monitoring Brands Sentiment Reputation 141

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 97

Sentiment Analysis Tools API 97

Hootsuite

MAY 16, 2023

Each post, Tweet, TikTok, comment, or review that mentions your brand adds another brick to your reputational foundation. It continues with steps to mitigate negative sentiment. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Sprout Social

JANUARY 21, 2021

Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. Using context from comments, questions and conversations via social media, tools like Sprout can translate your mentions into messaging data. Look at your ratings and review data.

Sentiment 135

Sentiment How To Marketing Analysis 135

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By analyzing conversations, comments, and hashtags, brands gain valuable insights into customer preferences, feedback, and the competitive landscape.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. Respond to comments with respect and warmth. Ask your community questions and shout-out major contributors. Streams display posts along with public comments and reactions, helping you effortlessly keep up with important conversations happening in your industry.

Reputation 106

Reputation Strategy Brands HootSuite 106

Keyhole.co

FEBRUARY 13, 2024

That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. However, keeping track of positive and negative comments around your business is essential to mitigate potential reputation crises.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Twitter analytics tool that allows you to find, filter and sort tweets or followers by categories like location, sentiment, or engagement. Twitter tools for competitive analysis. Or to get more Twitter followers ?

Directory 145

Directory Tools HootSuite Twitter 145

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. Your social listening radar picks up on changes in tone, sentiment, and mentions frequency, however subtle. What is social listening?

Sentiment 52

Sentiment How To Reputation Analysis 52

Keyhole.co

FEBRUARY 3, 2024

Other social signals : Other social signals, such as post views, impressions, social media shares, comments, likes, etc., Competitor analysis Before we even get to measure our own metrics, we need to analyze what market metrics are, and for that, we need to do a competitive analysis. How to do that, you ask? It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Webbiquity SMM

JANUARY 31, 2019

A social media audit generally looks into the following: The results of your posts and overall engagement, including metrics such as likes, number of comments, the overall reach for reach post, mentions, shares, and more. Your expenditures and an analysis of whether the current outreach used is the most cost-effective option.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Keyhole.co

DECEMBER 15, 2023

Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance. Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

AUGUST 16, 2023

Soon, subsequent Tweets questioning the health of SVB went viral. Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. How does our sentiment compare to theirs?

Social Media 75

Social Media Banking Brands Sentiment 75

Hootsuite

JUNE 14, 2023

Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. Improve customer support With call center wait times increasing , many customers turn to social media for faster answers to simple questions. Some banks offer assistance via Instagram DM.

Banking 80

Banking Social Media HootSuite Sentiment 80

Keyhole.co

MARCH 30, 2023

So the bigger question is how to dig those out quickly and improve your online reputation at stake. They might respond to negative comments to make things right or use positive comments in their marketing to show people they’re doing a good job. From the left navigation panel, select Sentiment.

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Sprout Social

SEPTEMBER 9, 2020

Social listening goes beyond monitoring and replying to incoming questions or comments about your brand. It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. The Director of Brand. For instance….

Organization 126

Organization Sentiment Social Media Management Analysis 126

Hootsuite

SEPTEMBER 14, 2023

A community manager is in charge of responding to comments and DMs on social media. They’ll provide answers to questions and offer customer support. disney Check the comments to see if you got them right! Without moderation, a comments section can quickly turn into a toxic free-for-all. What does a community manager do?

Communities 95

Communities Social Media Management HootSuite Skills 95

Sprout Social

AUGUST 17, 2022

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . Brands should track everything from shout-outs and reviews to questions and complaints. From competitive analysis to figuring out how to better serve your customers, monitoring serves as a treasure trove of insight. Sprout Social.

Campaign 125

Campaign Social Media Tools Hubspot 125

Sprout Social

JANUARY 10, 2024

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Ask probing follow-up questions for vague customers to get the necessary information. Here is a report from Sprout’s Listening capability.

Reputation 106

Reputation System Brands Knowledge Base 106

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. The tool is excellent for trend analysis as well. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. Data mining and sentiment tagging can be improved a lot more.

Industry 52

Industry News Google Brands 52