Jon Loomer

JANUARY 25, 2022

While it may not be accurately represented, Facebook is reporting fewer conversions. Understanding Aggregated Event Measurement. Aggregated Event Measurement allows Facebook to receive such a user’s highest-ranking event during the attribution window. How This Impacts Your Reporting Window.

Report 203

Report Tips Aggregator Facebook 203

Jon Loomer

JANUARY 26, 2021

In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. The result is that any conversion data sent from iOS apps will be… Restricted: No defined attribution window; maximum of one ad account, 9 campaigns, and 5 ad sets with the same optimization for app install. It’s not.

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Aggregator Facebook Apple Training 212

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media 121

Social Media Tips HootSuite Marketing 121

Jon Loomer

FEBRUARY 1, 2022

Aggregated Event Measurement and Performance. When iOS 14+ changes went into effect, the primary focus was on Aggregated Event Measurement. The direct result to reporting is simple: Not all conversion events will be received. After the change, these conversions would never appear. They’ll be incomplete.

Facebook 206

Facebook Aggregator Eventful URL 206

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Ignite Social Media

JUNE 3, 2021

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Cost-per-Acquisition (CPA): The average amount of money you’ve spent on a conversion.

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Analytics Brands CPA Overview 154

The Realtime Report

AUGUST 10, 2020

Marketing Effectiveness. Some marketing campaigns have been incredibly effective in generating returns, such as Nike’s “Just Do It” campaign. Marketing is all about generating awareness and interest around a brand, but how do you know how effective your efforts are? Conversion Rate. How to Measure Your.

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How To Marketing Aggregator Affiliate marketing 103

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Knowing where you stand exposes market gaps and opportunities. Are you the go-to choice or do you need to do more to climb the ranks?

Brands 110

Brands How To Sentiment Metrics 110

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Content Aggregators are Killing Content Creators Content Aggregators are Killing Content Creators by Tamar Weinberg on September 23, 2009 Share This is a guest post from Josh Schnell, founder of Macgasm.net and web developer.

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Aggregator Content Digg Posterous 151

Jon Loomer

MARCH 27, 2022

You may be seeing that reported conversions are down since iOS 14+ changes of 2021. My custom report consists of about 30 metrics in all, from standard Facebook ads metrics to standard events and custom conversions. The custom conversions for each opt-in are not. You aren’t alone. It has to do with unranked events.

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Eventful Report Facebook Aggregator 203

Jon Loomer

JULY 26, 2021

Heading up to the launch of Aggregated Event Measurement and the enforcement of other changes related to iOS 14, one of the biggest things we heard repeated was that we needed to give thought to ranking our eight pixel events because changing them would be problematic. 72-Hour Pause for App Advertising. Should You Make Changes?

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Aggregator Facebook Eventful Advertising 207

Oktopost

SEPTEMBER 14, 2020

Perhaps the biggest gain any marketing team can receive is learning how to measure success. This discussion is perfect for anyone looking to learn how to coach their marketing teams to measure success! This discussion is perfect for anyone looking to learn how to coach their marketing teams to measure success!

Team 100

Team B2B How To Marketing 100

Harp Interactive

JANUARY 12, 2010

In order to make things easy you should fiirst create a place that will aggregate all your monitoring results like an RSS reader. Here are some RSS aggregation services : Google Reader , Bloglines , Fastladder. BlogPulse Conversation Tracker. Monitoring Tools For: Blogs. Blogdigger. Google Blog search. Technorati. UberTwitter.

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Trendrr TweetBeep Radian6 Conversation 267

Jon Loomer

MAY 12, 2021

If you want to create a conversions campaign, you can only optimize for one of your eight configured events. If you created ad sets within conversion campaigns prior to iOS 14 enforcement that were optimized for events that aren’t among your configured eight events, those ad sets will now be paused. Paused Ad Sets.

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Advertising Facebook Aggregator Eventful 217

Sprout Social

JANUARY 21, 2021

The importance of your marketing messaging can’t be overstated. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time. Why brands should regularly refresh their marketing messaging. Another prime example is marketing during a recession.

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Sentiment How To Marketing Analysis 135

Jon Loomer

FEBRUARY 13, 2023

If that’s the case for you, create a custom conversion that maps to the custom event. Now you should be able to add your custom conversion to your report as a new column. Quick Tip: You may want to rank these events in your top eight for Aggregated Event Measurement if you have room. Create an Engagement campaign.

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Eventful Aggregator Widget Conversation 184

Jon Loomer

NOVEMBER 1, 2022

Prior to iOS 14 changes, Facebook used separate attribution windows (for reporting) and conversion windows (for optimization). Aggregated Event Measurement should still find many of your prioritized events. But once it went away, those questions moved to panic about conversions dropping. And it makes sense. What You Should Do.

Privacy 207

Privacy Advertising Aggregator Report 207

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The reality?

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Reputation Sentiment Analysis Notification 97

Jon Loomer

DECEMBER 26, 2022

” Then click the “Refine by” menu and select “Aggregated Value.” If you’re trying for conversions, optimize for conversions. When you create a website custom audience, click the Events drop-down menu and select PageView under “From Your Events.” Optimization Considerations.

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Facebook Aggregator Eventful Conversation 187

Jon Loomer

DECEMBER 20, 2021

Inspired primarily by the negative reporting impact resulting from iOS 14-related changes in 2021, Facebook advertisers are searching for ways to verify and uncover conversion results. Ultimately, I want to compare the number of conversions reported by Ads Manager to those by Google. One approach is using URL parameters.

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URL Examples Facebook Analytics 204

Sprout Social

AUGUST 25, 2020

If you’re curious about marketing on Reddit, we totally understand why. Here’s the thing, though: marketing on Reddit is often an uphill battle for brands who don’t really “get” what the site is all about. The challenge of marketing on Reddit. What the best way to approach marketing on Reddit, then?

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Reddit How To Marketing Banking 134

Jon Loomer

FEBRUARY 15, 2023

Create a Custom Conversion We’ve discussed this in the other two blog posts, but there’s a bug that doesn’t allow you to add columns to your Ads Manager for all custom events. The easy solution is to create a custom conversion that maps to that custom event. Otherwise, publish it and you’re ready to go.

Eventful 179

Eventful Aggregator Google Conversation 179

Jon Loomer

MARCH 11, 2021

Now that we’re in the world of iOS 14 , Aggregated Event Measurement, and the 8-event limit , one of the biggest issues I’ve heard from consultants and agencies is an inability to access and optimize for a client’s configured Facebook events. They may even have their own custom conversions.

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Eventful How To Facebook Aggregator 209

Sprout Social

JUNE 29, 2020

And though some may view social as little more than an awareness play, the reality is social can support higher education institutions at all stages of their marketing funnel. In this article, we’ll break down what the university marketing funnel looks like and how your social strategy supports each stage of the funnel.

Strategy 132

Strategy Marketing Metrics Education 132

Jon Loomer

FEBRUARY 15, 2022

When creating an audience based on one of these events, you’ll see options for “URL/Parameter” and “Aggregated Value.” ” Select the “Aggregated Value” option and the default option will be “Frequency.” ” Parameters and Other Examples.

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Eventful API Facebook Aggregator 200

Sprout Social

JULY 6, 2022

Data points that could impact your pricing, sales strategy, product development and, of course, marketing. One Tweet might not mean a lot, but the aggregation of every post on a topic that’s relevant to your business can be magical. But those unstructured data points mean nothing in their raw, hashtagged format. Cast a wider net.

Social Media 116

Social Media Sentiment Survey Marketing 116

Pixlee

JUNE 23, 2020

Social media is a powerhouse for marketers, with 50% of the world’s population using at least one platform. Social hubs gather all your content from different social networks, aggregate it, and display it in one place. User-generated content featured on product pages serves as a digital lookbook and helps boost conversions.

Brands 77

Brands Aggregator Curation UGC 77

Hootsuite

JULY 21, 2022

How about your COGS from your conversion rate? If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Boosting conversions. Know your LTV from your YOY?

ROI 113

ROI HootSuite Cost Campaign 113

Buzz Marketing for Technology

MAY 29, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 Interactive Marketing Online Testing Strategy. The good news is, there are technologies and tools that make it much easier to find the gold hidden in the data—and use it to refine your online marketing with laser precision.

Data 278

Data Tips Aggregator Conversation 278

Social Media Marketing

MAY 20, 2019

Not only as a social media platform, but Facebook holds immense marketing potential too. That is one reason why brands and marketers are actively embedding Facebook feeds on their official websites to exploit this marketing superpower of Facebook for benefiting their online business. Come, let’s have a look at each one.

Feed 102

Feed Feedly Tools Aggregator 102

Jon Loomer

SEPTEMBER 8, 2020

TRACKING: You’re able to connect your advertising to actual sales that occurred on your website because Facebook associates a person who saw or clicked your ad with a conversion. We’ll go into more detail on custom conversions in a separate post. So far, we’ve discussed how to notify Facebook when a conversion occurs.

Eventful 201

Eventful Facebook Conversation Advertising 201

Ignite Social Media

JANUARY 21, 2021

Facebook also expects that there will be a delay in reporting of 24-48 hours, especially for offsite conversions from users using iOS 14. Additionally, aggregated data will not include the ability to breakdown data by demographic. Prioritize the implementation of Facebook’s Conversion API.

Advertising 180

Advertising Facebook Policies API 180

yMarketingMatters

NOVEMBER 11, 2013

Content Aggregators: As you monitor the web, you will find favorite sources that publish relevant content all the time. There are a number of good aggregators on the web. Bonus Tip: Before deciding on an aggregator, check out its mobile app. I write on social media marketing trends, tips and best practices.

Aggregator 215

Aggregator Yahoo Hashtag RSS 215

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Template 80

Template Templates Social Media RFP 80

Mindjumpers

JUNE 8, 2011

They go as follows: Be alert and join conversations. Here, Twitter is an effective tool to connect with people following certain hashtags to engage in conversation with the online tribe. Get acquainted with news aggregation services. Similar Posts: Best Practices of Cross-Platform Social Media Marketing [presentation].

Netvibes 218

Netvibes Social Media Tips Delicious 218

agora pulse

JULY 17, 2020

Social-savvy marketers. In-the-know marketers can easily understand in-depth information. Increasing conversions. From initiating new prospects into the sales pipeline to selling products and services, increasing conversions is an objective that can link directly to return on investment (ROI). Increase conversions.

Report 147

Report Social Media Metrics Aggregator 147

Harp Interactive

OCTOBER 9, 2009

Here’s a list of 50 ideas (in no particular order) to help move the conversation along. . Build blogs and teach conversational marketing and business relationship building techniques. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Email me for a calendar).

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Social Media Press Release Marketing Widget 232