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45 of the Best Social Media Analytics Tools

agora pulse

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social Media Analytics Defined. Google Analytics.

Analytics 179
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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Sentiment 111
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How to measure brand awareness

Sprout Social

Is the influencer partnership driving more brand mentions and positive sentiment online? Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 110
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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike. Online reputation monitoring is how brands oversee and analyze their digital reputation.

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The 9 best reputation management services for your brand in 2024

Sprout Social

Reputation management services help organizations consistently monitor and maintain their social media channels, business listings and other online platforms to foster an overall positive and trustworthy digital presence. Smart Inbox: Our unified inbox aggregates all of your brand conversations into one place, so you never miss a message.

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How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

Hashtag 52
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How to use social listening to improve your marketing messaging

Sprout Social

Because listening data is: Specific and organic (straight from the mouths of your customers and competitors alike). Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. Look at your marketing analytics beyond social.

Sentiment 134