Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

Analytics 82

Analytics Conversation Brands Sentiment 82

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Sentiment 107

Sentiment Banking Patterns Hotels 107

Unmetric

JUNE 11, 2019

But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. Their social media organizer helps to visualize your complete social strategy in one place.

Analytics 125

Analytics Tools Social Media Curation 125

Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences.

Metrics 145

Metrics Analytics Instagram Tools 145

Sprout Social

MARCH 27, 2019

Enter the world of sentiment analysis. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business. What is sentiment analysis? If you want to know exactly how people feel about your business, sentiment analysis can do the trick.

Sentiment 108

Sentiment Analysis Social Media How To 108

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. New to data analysis?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Oktopost

FEBRUARY 26, 2024

Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. In this post, we’ll delve into why B2B organizations need a deeper understanding of social media’s business impact and how specialized platforms like Oktopost can provide tailored insights to refine their social strategy.

B2B 62

B2B Metrics Social Media Social Media Management 62

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs.

Sentiment 100

Sentiment Analysis Patterns Price 100

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 116

Patterns Sentiment Analysis Proposal 116

Sprout Social

OCTOBER 18, 2023

Goally uses Sprout Social Listening to find smaller creators organically, and invites them to join their affiliate program. “It’s One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Then, dig in further.

Examples 118

Examples Social Media Sentiment Influencer 118

Oktopost

MARCH 10, 2022

Yet, organic social media is one channel that still delivers consistent results. And when you have to prove the return on investment of each and every red cent, it can be difficult to justify increasing spend on organic social over Facebook ads. I find that it helps to separate spend between organic and paid social media.

ROI 174

ROI B2B Social Media Brands 174

Sprout Social

FEBRUARY 19, 2024

In this article, we talk more about AI automation, how it benefits organizations and what its most common applications are in the business world. Enhanced productivity Intelligent automation increases team productivity because it automates and optimizes workflows based on analytical models that ensure maximum productivity.

Strategy 100

Strategy Sentiment Patterns Marketing 100

Keyhole.co

FEBRUARY 4, 2023

Monitoring your LinkedIn analytics gives you scope to experiment with your go-to strategy. What are LinkedIn analytics? LinkedIn analytics refers to metrics that tell you how your posts perform on the platform. LinkedIn analytics refers to metrics that tell you how your posts perform on the platform.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

Monitoring your LinkedIn analytics gives you scope to experiment with your go-to strategy. What are LinkedIn analytics? LinkedIn analytics refers to metrics that tell you how your posts perform on the platform. LinkedIn analytics refers to metrics that tell you how your posts perform on the platform.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Sprout Social

OCTOBER 19, 2023

AI-powered insights, coupled with predictive analytics, automatically suggest relevant products and services based on past user interactions to increase campaign targeting and performance. This enables marketers to plan, organize and schedule social posts across networks including Facebook, Instagram and LinkedIn with data-driven accuracy.

Strategy 125

Strategy Sentiment Marketing Analysis 125

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 106

Brands How To Sentiment Metrics 106

Hootsuite

SEPTEMBER 21, 2023

1 Analytics Tool for Growth Beautiful reports. In the words of the all-mighty Hootsuite glossary : A vanity metric is an analytics item that can be measured but is not a signifier of real return on investment. Just because you have a positive sentiment score doesn’t mean that your target audience likes you more than your competitor.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. For example, you can get ahead of negative sentiment before it snowballs into something more serious like decreasing stock value or plummeting sales. engagement rate and sentiment).

Social Media 76

Social Media Sentiment Metrics Data 76

Waxing UnLyrical

MARCH 28, 2011

How to be more analytical. “So, there is this new exploratory tracking element that is less like traditional marketing measurement (where you know exactly where you placed a commercial, a billboard, etc,) and more like PR measurement where you’re trying to track down organic conversations in the media.

Analytics 168

Analytics Marketing Analysis Sentiment 168

Sprout Social

NOVEMBER 21, 2023

This means you need a smart, organized strategy combined with the right competitor analysis tools. This may sound simple but it can get messy if you don’t start out in a systematic, organized way. For example, if there’s a growing trend for organic products and your competitor offers these, it’s an opportunity for them.

Sentiment 92

Sentiment Metrics Analysis Trends 92

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Techipedia: Tamar Weinberg

AUGUST 17, 2011

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Twitter activity around flooding in NYC on August 15th, 2011 showing peak responses at noon and 5 PM.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Sprout Social

OCTOBER 4, 2021

This includes both organic content that you create, as well as paid content that you sponsor, promote or pay for. The first step is evaluating your organic data , or the performance of social content that you publish from your brand’s social profiles, across all of your networks. How to measure owned data. How to measure earned data.

Data 121

Data Sentiment Metrics Analytics 121

Sprout Social

JANUARY 3, 2023

To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders. Let’s walk through how you can practice social media collaboration with teams across your organization to increase your social strategy’s impact.

Collaboration 119

Collaboration Social Media Team Sentiment 119

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. Make sure you have a solid CRM solution that collects information from your social media analytics platform and saves all the records. Create new tracking, every time you have a new ad.

Advertising 105

Advertising Social Media Strategy Tools 105

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike. On the flip side, you can boost messaging and marketing based on positive sentiment.

Reputation 93

Reputation Sentiment Analysis Notification 93

Sprout Social

FEBRUARY 8, 2024

With Sprout, you can also conduct sentiment analysis to compare how people feel about your brand vs. your competitors. If you want to track and compare your competitors’ social media profiles, Sprout’s Competitor Performance Report shows analytics across major networks like Instagram, Facebook and X (formerly known as Twitter).

Comparison 106

Comparison Analysis How To Sentiment 106

Sprout Social

JANUARY 19, 2021

And in these “unprecedented times,” these customer insights are critical not only for marketing, but for business strategy across the organization. Measuring brand health on social has therefore become an increasingly important task for social media marketers—one with implications and opportunities across the marketing organization.

Data 93

Data Sentiment API Analysis 93

Sprout Social

MAY 15, 2023

While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. Brand-specific conversations give you more visibility into customer experiences and brand sentiment. Sprout offers a 30-day free trial so you can test out its publishing and analytics capabilities.

Tools 107

Tools Tweetdeck Brands Sentiment 107

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 71

Analysis Data Sentiment Metrics 71

Convince & Convert

JULY 30, 2015

They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event. Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. highlight to tweet).

Hashtag 60

Hashtag Analytics Campaign Social Media 60

Sprout Social

DECEMBER 29, 2022

To establish a strong brand reputation, take a stand on issues that matter to your organization and your customers. On TikTok, the brand expertly showcases their mission by connecting their audience with grassroots organizations through Patagonia Action Works. Then, make those values known on social. Together, we can make a big impact.

Reputation 87

Reputation Sentiment Nielsen Loyalty 87

BeingOptimist

MAY 17, 2023

Through advanced techniques like natural language processing (NLP) and sentiment analysis, AI-powered dialers can understand customer sentiments during calls, adapt their approach accordingly, and provide a more engaging and personalized experience.

Campaign 75

Campaign Sentiment Privacy Analysis 75

Keyhole.co

MAY 3, 2023

Measure your hashtag performance Luckily, there are several hashtag analytics tools that can take the load off your shoulder. And if it’s not clicking with your country of choice, you can use a hashtag analytics tool to seek out hashtags that are popular in that country. Segment Your Audience This is one most people miss.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Sprout Social

SEPTEMBER 22, 2021

This approach, powered by social analytics and listening, has been hugely influential for the NFL Players Association (NFLPA) —it has sharpened our overall business strategy, encouraged more players to get involved in our programs and influenced holistic, multichannel campaigns. Social is a playmaker for the entire organization.

Campaign 119

Campaign Hashtag Analytics Metrics 119

Sprout Social

JANUARY 10, 2024

Complaint management is the process of handling customer complaints within an organization. A complaint management system will quickly identify, categorize and organize complaints to solve customer problems fast, so your team can focus on executing a winning customer experience strategy. What is complaint management?

Reputation 101

Reputation System Brands Knowledge Base 101

Keyhole.co

DECEMBER 15, 2023

They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. With comprehensive features like profile analytics, influencer tracking, geo-location, and keyword filters, Keyhole helps brands maximize their social media pull.

Sentiment 52

Sentiment Price Analysis HootSuite 52